Futurpreneur

As a Futurpreneur Canada mentor, I’m paired with a Canadian
entrepreneur who has just started their business. As a Business Mentor, My role is to provide marketing advice, as well as support and encouragement, to help entrepreneurs remain focused on what is important for the success of their business.

As part of ongoing 1:1 mentorship support, my activities include:
• Provide an objective perspective;
• Question, challenge and support the entrepreneur;
• Coach in a non-directive manner, letting the entrepreneur
come to their own conclusions with guidance;
• Help the entrepreneur to reflect on their learnings from
business launch and beyond.

Marketing Mentor

Yaletown Integrative Clinic

• Increased clinic monthly revenue by 725% in 10 months by implementing and optimizing
marketing campaigns.
• Cut marketing expenses by over 15% while growing lead generation volume.
• Team leadership: Directed a team of freelance marketing professionals.
• Transformed brand image to from naturopathic clinic to one-stop-shop wellness destination
with brand identity overhaul project, increasing website traffic by 30%

Marketing Director

Cheam Wellness Group

• Leading the marketing team vision and strategy. Managing a team of marketing coordinators
incldung social media interns.
Managed a digital marketing budget of $13K per month, overseeing campaigns across five
major platforms.
• Achieved a 60% increase in social media engagement for Cheam by launching an influencer
partnership program and leading strategic collaborations.

Digital Marketing Manager

Serotina Media Inc.

Drove $6.9M in sales pipeline for a multinational B2C Ecommerce client (~$1.36M annual
spend)
* Improved an eCommerce client's ROl year-over-year:
* 2021: $3.7M revenue / $940K spend (3.95:1)
* 2022: $6.87M revenue / $1.36M spend (5.05:1)
* ~10,000 leads/mo generated & re-engaged using CRM marketing automation via the
HubSpot marketing platform.

Growth Marketing Manager

Worked with various B2B & B2C clients; Scaled client campaigns utilizing search, display,
remarketing, social, video, landing page creation, conversion rate optimization, etc.


Performed Google Analytics audits for 11+ clients in addition to setting up tracking
implementation. Using tools such as Google Analytics, Google Tag Manager, Google Data
Studio, Google Spreadsheet but also Tableau, Supermetrics, SQL, API call, etc...

Freelance Digital Marketing Consultant

LM Global Enterprises LTD

- Implemented and managed PPC campaigns across a variety of Search engines (Google, Microsoft, Yahoo)

- Monitor and analyzed the performance of global campaigns, ensuring their continued growth and optimization

Head of Digital Advertising

Perform daily account management of pay per click accounts on Google AdWords, Bing and other. In addition to developing new campaigns across multiple channels. More:

Manage the maintenance and monitoring of keyword bids, impressions, quality score and other important account metrics.

Monitor and administer web analytics dashboards, reports and key reporting tools.

Communication to team and management on project development, timelines, and results.

PPC Specialist

Dear Marketing Student

Founder, Managing Editor

My City Movers ltd

Managed 15 paid search campaigns, Driving 50 high-quality leads per month. performed keyword targeting and bid management as well as overall account optimization.

Paid Search Specialist

Digital Economy Forum

Identifying and executing on opportunities to grow traffic for the
publications through AdWords.

Marketing Coordinator

SkipTheDishes

I Aided the sales team's push to build restaurant supply in Winnipeg and Edmonton by contacting potential new restaurant partners.Successfully developed partnerships with over 12 restaurants such as Kenko sushi, Tutti Frutti and Simple Simon pies to name a few.

Inside Sales Associate

I’ve spent years executing strategic advertising campaigns across Google Ads, Bing Ads, and Meta Ads for brands like Quickbooks, Perfectlens & Cheam Wellness.

With expertise in paid media and marketing leadership. One of my proudest wins was increasing a client’s monthly revenue from $8K to $58K MRR in just 10 months by optimizing and implementing marketing campaigns.

Now, I work as a Fractional Chief Marketing Officer (CMO), helping businesses grow through paid ads and SEO to scale revenue past $1M and grow brand authority by organizing resources and building marketing systems.

I also mentor up-and-coming business owners through Futurepreneur, helping them avoid the same marketing mistakes I made when I was first starting out.

Ready to level up your marketing?

I’m opening up 2 spots for March to provide personalised marketing consulting:

✔️ One-on-one consulting calls (ask questions, present problems)
✔️ $60 for 60 min (or $1 per minute—your call)
✔️ Unlimited 1:1 chat with me via text or email with 24-hour response guarantee (or your money back)

If you’re a business owner who’s serious about scaling and wants clear, actionable advice tailored to your business, I’m here to help.

Context engineering isn’t prompt engineering.

It’s the key to AI systems that actually work.

Want reliable AI? Build the workspace, not just the script.

I’ve spent the last year refining context profiles for agents. The difference? Less hallucination. More real-world results.

Stop treating your AI like a magic 8-ball. Give it the information it needs—before you press run.
Next time you build with AI, ask: “Does it have all the context it needs to carry out a task with minimal prompting?”

Ayo Afolabi

Build custom GPT’s & AI Automations for Creators, Soloprenuers & Startup Teams Who Want to 10x Their Productivity!

0:00 – What is context engineering?
2:19 – Why context engineering matters
2:59 – The four levels of AI context
4:44 – The power of context understanding
5:46 – Historical perspective and future vision

AI Context Engineering for Creators & Artists | Marketing Strategy, Coaching.

I tested 4 different models to see how they handle generating simple text on screen videos. The results were surprising!

Almost every model struggles to render readable, consistent text inside video.

Why? Because language isn’t just visual—it’s symbolic, structured, and context-dependent.

Until models can truly "understand" text the way humans do, this will remain a gap.

If you’re experimenting with AI video for brand content or product demos, don’t expect it to get the text right (yet).

Prompt:

{
    "video_style": {
        "visual_composition": {
            "camera_angle": "static",
            "framing": "text center screen",
            "movement": "none",
            "edit_pace": "slow fade transitions"
        },
        "color_palette": {
            "background_color": "dark moody gray-blue",
            "text_color": "off-white",
            "accent_colors": ["warm amber"],
            "grading_style": "cinematic moody"
        },
        "lighting": {
            "type": "soft vignette",
            "intensity": "medium",
            "focus": "centered on text"
        },
        "dialogue": {
            "on_screen_text": "yes",
            "text": "You said you'd always be there for me. But when the chips were down, when I looked over my shoulder... where were you? This city chewed me up, and you watched, sipping on your half-caf latte.",
            "typography": {
                "font_family": "sans serif",
                "font_weight": "medium",
                "font_size": "large",
                "line_spacing": "comfortable",
                "text_alignment": "center",
                "text_effects": [
                    "subtle drop shadow",
                    "faint glow"
                ]
            },
            "display_timing": {
                "total_duration_seconds": 10,
                "fade_in_seconds": 2,
                "fade_out_seconds": 2
            },
            "emotion": "reflective, melancholic"
        },
        "overall_mood": "thoughtful, introspective"
    }
}

Built a web app that improves your simple prompts.

PROMPT:

Build a web app that is a. ChatGPT wrapper app that helps people improve their prompts. Make the design is stunning and beautiful.

👇 Ready to see a dashboard-building meta prompt that sets a new gold standard for client presentations, design iterations, and developer handoffs?

--------------
Client Dashboard Web App Generating META PROMPT
--------------

You are an AI assistant tasked with generating a high-quality prompt for building a web app dashboard based on provided context. Your goal is to create a comprehensive prompt that will guide the development of a minimal design dashboard that can be presented to clients. Follow these steps carefully:

1. First, review the context provided:
<context>
{{CONTEXT}}
</context>

2. Analyze the context and extract key information:
   - Identify the main features and requirements for the dashboard
   - Note any specific design preferences or constraints
   - Determine the target audience and purpose of the dashboard

3. Generate an initial prompt for the web app dashboard. Include:
   - A clear description of the dashboard's purpose and target audience
   - Key features and functionalities
   - Design guidelines and preferences
   - Any technical requirements or constraints

4. Improve the prompt iteratively:
   - Review your initial prompt and identify areas for improvement
   - Expand on unclear points or add missing details
   - Refine the language to be more precise and actionable
   - Repeat this process at least 3 times, each time focusing on a different aspect of the prompt

5. Adapt the prompt to several different prompting frameworks, such as:
   - Role-based prompting
   - Step-by-step instructions
   - Constraint-based prompting
   - Example-driven prompting

6. Create a persona for a full-stack developer who will be building the app. Include:
   - Name and background
   - Areas of expertise
   - Communication style

7. Incorporate the developer persona into the final prompt, framing the instructions as if speaking directly to this developer.

8. Present the final, comprehensive prompt for building the web app dashboard. Use this format:
<final_prompt>
[Insert your final, comprehensive prompt here]
</final_prompt>

9. After presenting the final prompt, provide guidance on how to review and improve the app once it's built:
   - Suggest specific areas to evaluate (e.g., user experience, performance, design consistency)
   - Recommend testing methodologies
   - Outline an iterative improvement process

Remember to maintain a professional and clear tone throughout your instructions. Focus on creating a prompt that is both comprehensive and actionable, ensuring it provides all necessary information for building a high-quality web app dashboard.

Prompt engineering says “Write a summary.”

Context engineering says “Here are the docs, here’s the goal, here are the rules, here’s the format, here’s the expectations, now perform the task using your own knowledge”.

How to do it tomorrow?
🔘Define the decision: what must be true for “done.”
🔘Map inputs: which facts, which rules, which tools.
🔘Retrieve, don’t paste: fetch only what’s relevant per request.
🔘Structure I/O: schemas, checklists, evals.

Bottom line
Prompting is the message.
Context engineering is the operating system.

Ad testing in Google Ads with RSAs?

 Most people wing it.

 No plan. No data. Just vibes.

It’s not a strategy—it’s a coin toss.

 Here are five common Responsive search ad mistakes.

And how to fix them..

Carousel by Inioluwa Oke

5 common RSA mistakes - Google ads.

An interesting Anecdote about this video.

I didn't come up with the prompt myself. That wouldv'e been too much work.

Instead, I fed the LLM the transcript from my video and asked it to generate a prompt that it would then run to create the video.

And interestingly, the resulting output was very close to the composition of the original video's shot.

This is the power of META prompting!

Prompt:

A middle-aged man with a thoughtful expression, wearing casual professional attire, sits center-framed in the video. He is facing the camera directly, in an office space with minimalistic decor. His posture is relaxed yet attentive, as if engaged in a deep conversation. The ambient indoor lighting casts soft shadows, emphasizing his facial features without being harsh. The atmosphere is colored with neutral and soft tones, creating an insightful mood, while the background is minimally focused, allowing the viewer to concentrate on the speaker's reflective demeanor. A reflective North American male voiceover narrates in a conversational tone, highlighting the concept of creative context engineering.

Finally figured out how to get Text On Screen to work with video gen models.

Yes, I know there's a typo in it. Progress was made, but it is not perfect yet.

Used Google Gemini Veo 3 for this.

Concept: GPT-5 Introduction Ad.

Did someone say gauntlet mode?

Rizz Academy Web app.

Built with Genspark AI in 10 minutes!

Yes, it has bugs.

Never thought I'd see the day i'd have a GitHub repo. Heres to many more 🥂

There are 4 mail levels at which you can add/configure your context...

Ad testing with RSAs in Google Ads?
Feels like flipping coins in the dark.
Especially without historical data.

But there’s a better way.
It’s called a default action system.

A structured, repeatable process that removes guesswork,
drives consistency,
and makes iteration automatic.

You stop guessing.
You start scaling.

Built an SOP on how to build one from scratch.

Like + comment and I'll send you the SOP.

Carousel designed by Inioluwa Oke

The RSA Playbook

JSON prompting is much better for video generation. 

You can achieve far more accurate and reliable output with a well structured prompt.

Here is an example using Google Gemini VEO 3

-----------------
PROMPT
-----------------

{
  "prompt": "A close-up of a thoughtful face with well-defined, serene features, exhibiting a look of curiosity and insight. The subject's eyes, slightly focused and expressive, subtly shift to capture an introspective moment. In the next frame, an elegantly laid out workspace emerges, showcasing minimalistic design elements such as a sleek laptop, arranged stationery, and an open window letting in natural, soft light. The workspace embodies a sense of creativity and efficiency, typical of GPT-5's capabilities. The camera transition is smooth, maintaining a steady and calm movement. Lighting is ambient, creating a serene and clean atmosphere, free of any harshness, completing the minimalistic tone of the ad.",
  "scenes": [
    {
      "scene": 1,
      "description": "Close-up of a thoughtful face with well-defined, serene features",
      "details": {
        "expression": "curiosity and insight",
        "eyes": "slightly focused and expressive, subtly shifting",
        "mood": "introspective moment"
      }
    },
    {
      "scene": 2,
      "description": "Elegantly laid out workspace with minimalistic design",
      "elements": [
        "sleek laptop",
        "arranged stationery",
        "open window with natural light"
      ],
      "atmosphere": "creativity and efficiency"
    }
  ],
  "technical_specs": {
    "camera_movement": "smooth transition, steady and calm",
    "lighting": "ambient, natural, soft",
    "atmosphere": "serene and clean, free of harshness",
    "style": "minimalistic tone"
  },
  "context": "GPT-5 advertisement"
}

After some testing, it seems there’s only one way to guarantee ChatGPT uses GPT-5:

Choose “GPT-5 with Thinking.”

Every other mode seems to mix models depending on the task. But “with Thinking” locks it in, at least for now.

If you need the full GPT-5 reasoning power for complex prompts or detailed analysis, that’s the setting to pick.

Small toggle. Big difference.

If Perplexity’s been on your radar, grab one month free with my Perplexity Pro code. It’s basically replaced Google for me

Invite code: https://lnkd.in/gSWWTRq2

Suppose prompt engineering is handing someone written instructions. In that case, context engineering is providing them with a personalized workspace.

Complete with reference material, history, and the right tools—to get the job done efficiently and correctly.

In summary: context engineering is the systematic; Sophisticated approach that ensures AI sees the whole picture so it can act reliably.

Especially in nuanced or dynamic scenarios.

AI ≠ therapist ❌

🔘Sycophancy: bots tell you what you want to hear, not what you need
🔘Hallucinations: when facts fail, they just make them up

Human healing needs real empathy—seek a licensed pro first!

Human touch over Artificial love.

Sat down with Jess to weigh hearts against algorithms.

a bot can echo words but it can’t share breath.

log off, look up, love the people around you!

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