Bayer CropScience Vegetable Seeds

Customer Engagement Director

Bayer

- Revenue management capability building and value delivery through: establishing Strategic Pricing, Price Pack Architecture, Promotion Strategy, Mix Management, Trade Terms
- Data/Tech enablers development - predictive analytics: Pricing and Promo optimization tools, MMM, forecasting
- NRM roadmap and analytics evolution
- Leading Medical Cabinet startup (iMedCab)
In depth experience: Germany, Italy, USA, China, ASEAN, Australia, Russia and CIS

Global Net Revenue Lead

- Revenue management capability building and value delivery through: establishing Strategic Pricing, Price Pack Architecture, Promotion Strategy, Mix Management, Trade Terms 
- Data/Tech enablers development - Building Market Databases and establishing Descriptive analytics (based on Tableau dashboards)
- NRM roadmap and analytics evolution
In depth experience: Germany, Italy, USA, China, Russia

Global Net Revenue Manager

Switzerland: accomplished global pilot Brand Success Model, led brand research projects (Equity, Conjoint, Econometrics), worked on Trade and HCP strategy.
UK: co-managed key accounts (e.g. Tesco), developed and launched pilot “KA Success Model”, worked on eCommerce strategy (inc. Amazon account)
Spain: product portfolio optimization projects
Middle East: Saudi Arabia manufacturing transfer project. Innovation management and price erosion protection tools. 
Bayer Pharma division (Market Access and strategic pricing department, Germany): developed data management and price hazards tracking tools, worked on markets price cross-referencing projects.
Winner of Bayer International Management Simulation competition (BIMS 2015)

Bayer Global Leadership Program for MBA graduates

Freudenberg Process Seals

Conducted market analysis and developed market entry strategy into emerging market; the analysis embraced SWOT, PESTEL, calculation of market potential and decision analysis tree.

MBA student diploma thesis. Evaluation 1.0

Colgate Palmolive

Won Colgate-Palmolive Global Annual Award “You Can Make a difference” and was highly appraised by National Dental Association for “Oral Health Month”, “Change your toothbrush” educational and consumer engagement campaigns.

Brand Manager

UZITALMEBEL

Chief Marketing and Strategy Officer

Top FMCG company

Brand Executive

Trade and Brand marketing, Finance and Market research

Management Trainee

Sibur Beverage Company

Marketing Executive

17+ years of progressive commercial experience with Bayer (10 years), Colgate-Palmolive, British American 
Tobacco, and startups. Global Strategic and Operational Marketing, Insights & Analytics, Market Access,
Product Management, Commercial Excellence and Customer Management roles. 
Hold MBA and M.Sc. in Engineering and bring a child-like curiosity about new ventures, strategy, corporate 
engineering, innovation and building teams.

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