Merkle Sokrati

Focused on Creating, Assessing and Planning Business Development plans to create Client growth
-Leading a Google Digital Strategy & Performance Marketing Team of 15+ Account Managers & Associates.
-Responsible for Revenue Management of 8 Cr. Monthly Spends for SEM team and Exhibiting 20% QoQ Revenue Growth With ROI Increment.
-Managing Client relationships with the agency by planning growth hack business initiatives and providing detailed performance and return on investment reporting and analysis.
-Ensuring the team member's growth by effective capacity planning, organizing, and conducting team training sessions along with timely skill evaluation.
- Created Forecasting and Predictive Models to Improve user retention while assessing user Behavior to Improve traffic quality.
- Managed BFSI Sector Clientele while overseeing the Entire Process Flow Including. Team Management, Delegation & general Campaign Management, Assessment and Reporting.

Manager Business Strategy 

-Managed Google Ads Portfolios and Planning.
- Bagged the Best (SEM campaign) Award for the year for a BFSI clients.
-Managed Ad spends of $2.6 Lakh/month on avg during the OND period For India & Myanmar For BFSI & OTT Clients
-Played a pivotal role in data analytics and strategic decision making for India’s leading BFSI, ED-Tech & OTT Clients to meet their key business metrics and budget requirements.
-Used Adobe Analytics for extensive product-level assessments of media campaigns to gain incremental value through advertising campaigns' targeting options by creating user purchase trend flows and audiences, aiding in performance and targeting relevance improvement.
-Created extensive learning and growth plans for team members and mentored 2-3 subordinates as well.
-Created multiple business development and strategic plans for potential clients, showcasing growth in scale and KPI fulfillment both.
-Created SOPs for analytics operations and strategies for utilization in app-based environments, especially in the BFSI and OTT sectors.
-Clients Handled- IDFC FIRST Bank. Toppr , VIU,  OHSOGO, Zayn & Myza, Lafz.

Senior Business Analyst

-Helped a Client Responsible for Providing Humanitarian and Developmental Aid to children worldwide raise $5 Million in Donations by running a performance marketing campaign on google during the times of COVID-19.
-Responsible for day-to-day digital ad-operations of client accounts, requiring interaction with both  internal and external stakeholders.
-Understanding client goals, creating and executing strategies to exceed these goals.
-Preparation and analysis of performance reports & review with clients.
-Providing strategic insights on the landing page, ad creative, etc.
- Clients Handles – UNICEF, Toppr, Testbook, ICICI Bank.

Business Analyst

-Handled Bulk Executions For ED-Tech Clients.
- Verticals explored include Ed-Tech , OTT to name a few.
- Involved in extensive market research to aid efficient scaling of businesses.
- Worked on clients in the APAC regions.
- Aided the digital performance of an Ed-Tech giant by reducing CPLs by 35% and 
improving the lead-to-sale ratio by 23% with efficient audience targeting.
- Gained Expertise in the Video, App, Search Discovery, and display domains of Google.
Clients Handled - Toppr, TestBook, Vedantu, VIU.

Associate Business Analyst

Kalinga Racers

Transmission System

Technical Head

InternIn

Key Roles and Responsibilities:
1) Handling social media handling Marketing Campaigns.
2) Planning and executing a social media campaign for promotion.
3) Promoting InternIn services in campus.
4) Innovative ideas each time while we promote our marketing campaigns.

Campus Ambassador

Tata Steel

Being at this position I was responsible for the Study of Hydraulic system in Slab Caster (Tube Changing Device) and Performance of Tube changing Device (TCD) and Responsible for Daily Checkup of Machines. I also Gained Insight about the working of how operations take place in Steel Manufacturing Plant in and out and how Raw materials are transformed into steel and how the operations and planning take place.

Internship Trainee

Have A Strong Foothold in Marketing Strategy With A Demonstrated History of Helping Brands Scale User Acquisition & User Retention Through Performance Marketing. Responsible for Handling Multi-Million Dollar Marketing Budgets & Sales Targets Across BFSI, EduTech, and ECommerce verticals. Skilled in Web Analytics, Google Analytics & 3rd Party App Analytics platforms (Appsflyer & Firebase) & Google Adwords. Experienced in Data visualization tools (Data Studio, Tableau). Experienced in Pmax, Search, Display (App Dynamic Remarketing included), Discovery, App (UAC & UACe), Shopping (PLA).

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Ayush Sharma's Linkedin Analytics

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