DoorDash

-Develop Go-To-Market strategy for Dasher safety tools
-Gather product feedback and audience insights by conducting user interviews. 
-Lead cross-collaboration across product, engineering, CRM, and public policy teams to launch new products
-Monitor and create marketing campaign performance reports to track success metrics.
-Provide data driven insights for product marketing improvements to business leadership teams.

Product Marketing Manager

PianoTV

In charge of business strategy, landing page design, course development, increasing email news subscribers, community management.

After Car Accidents

Created lead generation website (www.after-car-accidents.com) for auto insurance claims.

Key Achievements: 
Over 1.5 million unique visitors from search engines.
Published over 400 articles.
Over 125,000 views on youtube. 
Over 100,000 insurance claims lead.

Coursera

-Create and execute consumer Go-to-Market (GTM) strategy for 4 global industry partners.
-Led B2C marketing campaign to launch a new product line of 500+ new content.
-Launched co-branded product launch campaign to generate 100k leads.
-Perform product market fit analysis by developing user persona, identifying needs, prioritizing features, and outlining enrollment journey.
-Manage collaboration across product, engineering, and industry partnerships teams to meet launch deadlines.  
-Monitor and create campaign performance reports to track success metrics.
-Provide data driven insights for product marketing improvements to business leadership teams.

Partner and Product Marketing Associate

ClipVo

Manage a team of 2 software developers. In charge of marketing and user acquisition.

Project Manager

Vegan Cooking Challenge

Created a course to teach vegan cooking in 30 days

General Motors

Software Engineer

Creative and data-driven entrepreneur with 10+ years product marketing experience at identifying promotional opportunities, implementing cost-effective campaigns and performing extensive market analysis and research in the Business to Consumer (B2C) industry.

Taplio

Azmat Latif's Linkedin Analytics

Azmat Latif

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