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What if your ideal SaaS prospects came to you, understanding your value and ready to talk? I ghostwrite Educational Email Courses that make this a reality for SaaS leaders. These courses work because they: - Build trust - Educate effectively - Generate qualified leads Iโve written for 40+ SaaS brands โ and built my own EEC using the same format I offer clients. ๐ฅ www.saasclarityroadmap.com ๐ฅ www.impacttechclarity.com Stop leaking leads. Get one for your personal brand or company. โก๏ธ DM โOutlineโ and Iโll send you a free EEC outline + irresistible offer.
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400+ SaaS companies helped. But not everyone 'gets them'... Here's how I would fix this (on autopilot): I've been following Anthony Pierri, Robert Kaminski ๐ฏ and Fletch for a long time. In my eyes, they're among the best B2B positioning and messaging strategists in the game, and I've learned tons from them. But after seeing a post from Anthony, I saw a problem... ... and an opportunity to fix it. Check it out. #b2b #saas #copywriting #ghostwriting #marketing
Sorry, but "Linkedin's reach is fine, you're just not doing it right" is BS. LinkedIn is definitely weird now. I compared posts of 100k+ follower creators a year ago and now. Posts that got 400+ likes and tons of comments before now get 30-50. Despite massive audiences. There's definitely something going on (and it's not "hooks", "viral formats", or even "consistency.") Aha-moment: LinkedIn is rolling out paid post boosting for private accounts. Makes sense. Kill reach, make people think "shit LinkedIn isn't working", introduce solution. Pay to play. Clever... Thoughts? #LinkedIn #Marketing
Being 100% real is scary. Maybe we don't fit in... Maybe it kills opportunity... Maybe our peers dislike us... The same is true for B2B startups. Most founders are terrified of standing out, which means most brands are asleep in similar-city. Understandably... Being unique is scary. You'll gain a lot of attention. You've invested lots of time and money. Let's be real. It's your golden opportunity. No one remembers vague and boring. With real differentiation, clear education, and unique branding, you're unstoppable. Dare to be you. And win. #b2b #saas #marketing #ghostwriting #copywriting
Most B2B SaaS newsletters opt-in rates are sad. ๐ โ๐๐ช๐จ๐ฏ ๐ถ๐ฑ ๐ต๐ฐ ๐ด๐ต๐ข๐บ ๐ถ๐ฑ๐ฅ๐ข๐ต๐ฆ๐ฅ ๐ฐ๐ฏ ๐ฐ๐ถ๐ณ ๐ญ๐ข๐ต๐ฆ๐ด๐ต ๐ค๐ฐ๐ฎ๐ฑ๐ข๐ฏ๐บ ๐ฏ๐ฆ๐ธ๐ด!โ Doesnโt really make prospects jump out of their chair of excitementโฆ You still want to attract leads and educate them on your view (so they choose you.) The fast way? Create an Educational Email Course (EEC). - Capture more emails (30%+ opt-in rates) - Educate leads on their process - Build trust automatically Hereโs an example outline I created for a maintenance SaaS to convert, educate, and delight maintenance managers (while silently prepping them to become customers). Many maintenance managers are stuck in firefighting mode fixing machines as they break, resulting in downtime, pissed off production, and huge costs for the company. An EEC promising to help improve downtime in 5 days is an attractive offer. To make sure we attract our ICP, we can tailor and specify the offer on the landing page. ๐ฅ ๐๐ ๐ฎ๐บ๐ฝ๐น๐ฒ ๐ผ๐๐๐น๐ถ๐ป๐ฒ: ๐ก๐ฎ๐บ๐ฒ: The Downtime Reduction Blueprint ๐ข๐ณ๐ณ๐ฒ๐ฟ: ๐ 5-๐ฅ๐ข๐บ ๐ด๐ต๐ฆ๐ฑ-๐ฃ๐บ-๐ด๐ต๐ฆ๐ฑ ๐ฑ๐ญ๐ข๐ฏ ๐จ๐ช๐ท๐ช๐ฏ๐จ ๐ฎ๐ข๐ช๐ฏ๐ต๐ฆ๐ฏ๐ข๐ฏ๐ค๐ฆ ๐ฎ๐ข๐ฏ๐ข๐จ๐ฆ๐ณ๐ด ๐ข ๐ฑ๐ณ๐ฐ๐ข๐ค๐ต๐ช๐ท๐ฆ ๐ด๐บ๐ด๐ต๐ฆ๐ฎ ๐ต๐ฉ๐ข๐ต ๐ณ๐ฆ๐ฅ๐ถ๐ค๐ฆ ๐ถ๐ฏ๐ฑ๐ญ๐ข๐ฏ๐ฏ๐ฆ๐ฅ ๐ด๐ต๐ฐ๐ฑ๐ด, ๐ณ๐ฆ๐ด๐ต๐ฐ๐ณ๐ฆ ๐ต๐ณ๐ถ๐ด๐ต ๐ธ๐ช๐ต๐ฉ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต๐ช๐ฐ๐ฏ, ๐ข๐ฏ๐ฅ ๐จ๐ช๐ท๐ฆ ๐ต๐ฆ๐ค๐ฉ๐ด ๐ฃ๐ข๐ค๐ฌ ๐ต๐ฉ๐ฆ๐ช๐ณ ๐ต๐ช๐ฎ๐ฆ (๐ฆ๐ท๐ฆ๐ฏ ๐ช๐ง ๐บ๐ฐ๐ถ๐ณ ๐ต๐ฆ๐ข๐ฎ ๐ช๐ด ๐ข๐ญ๐ธ๐ข๐บ๐ด ๐ด๐ธ๐ข๐ฎ๐ฑ๐ฆ๐ฅ.) ๐ข๐๐๐น๐ถ๐ป๐ฒ: โข ๐๐ฎ๐ ๐ฌ (๐ช๐ฒ๐น๐ฐ๐ผ๐บ๐ฒ): Downtime is the Fever, Not the Infection โข ๐๐ฎ๐ ๐ญ: Zero-In on Your N.1 Repeat Breaker โข ๐๐ฎ๐ ๐ฎ: Map Your True Maintenance Mix (PM vs CM) โข ๐๐ฎ๐ ๐ฏ: Design Preventive Tasks for Critical Assets โข ๐๐ฎ๐ ๐ฐ: Standardise Work with Failure Codes โข ๐๐ฎ๐ ๐ฑ: Track One KPI to Lock in the Gains Each email gives them a win, helps them solve a burning issue, and makes them see their process to your eyes โ which preps prospects to choose them as their vendor. Way more valuable than a โsign up to my newsletterโ, right? If you want a lead magnet that actually converts... โก๏ธ DM me โEECโ to get your free EEC offer + 5-day outline for your SaaS (or personal brand.) #saas #ghostwriting #copywriting #marketing
Stuck? Forget creative freedom. Delete creative block forever: Limit your freedom with creative boundaries. โข Set rules on time and execution. โข Use structures and templates. โข Fill in the gaps. Itโs amazing what you can achieve with a clear way forward. #copywriting #ghostwriting #saas #marketing
99% of SaaS brands don't do this (YET). โ ๏ธ Low conversion rates... leaking leads... It's almost always an education and information problem. You can make your prospects understand in four ways: 1. Positioning 2. Messaging 3. Copywriting 4. Education (Content) But even the best website copy can't educate your prospect on everything. That's why you do blog posts, social media, ads, and webinars. But these can get buried, be too high commitment, or too expensive. Take them on a structured learning journey instead. Delivered 1-1 in a format they expect to learn from. Then connect warmly with sizzling hot leads. This carousel explains what I believe is the biggest (slept-on!) opportunity for brands to educate, build trust, and convert โ as high as 30-40% or more. โโ Want a free EEC outline for your brand? โก๏ธ DM me โEECโ and Iโll send it over. #Ghostwriting #Copywriting #SaaS #Marketing
80% of SaaS leak leads. I'm not making this up. I've audited hundreds of SaaS startup websites with one goal: "Can I clearly understand what this solution does, what problem it solves, who it helps, and how it's better from competitors?" In at least 80% cases, I have to browse the sites for minutes to connect the dots. (often, that isn't enough.) Buyers judge a solution by its homepage in 5-8 seconds, often faster. Easiest way to plug your leak? Clarify your homepage messaging. Forget broad-brushed buzzwords, they don't make your solution sound cooler than it is. Get back to basics, answer: - What's your solution's main capability? - What problems does it solve? - Who do you help best? - How is it different? Keep it simple. Join the 20% standing out with clarity. #b2b #marketing #copywriting
Everything must be perfect to write. - Your comfortable chair - A steaming cup of coffee - Your favorite playlist playing NO. Write anywhere. Waiting for the bus. Sitting at the coffee shop. Picking up your drycleaning. Don't wait for inspiration. You're inspired already. Write every day. #copywriting #ghostwriting #saas #marketing
Is empathic teaching the new conversion cheat code? ๐ฅ Consider this: - You know why your solution is better. - Your prospects don't know why. You can help. - You know how to solve common industry problems. - Your prospects may not know they have a problem. You can educate. - You need more and better leads. - Prospects don't convert easily. With an Educational Email Course? You can convert. Free value converts endlessly higher than "Subscribe to my newsletter." From below 5% to 30-70% with the right EEC. Help prospects see the world like you. Educate on how to solve problems. Convert and build relationships. Sounds like a win-win to me. #Ghostwriting #B2B #SaaS #Marketing
Humans judge marketing in 1/10 of a second. ๐ง : "๐๐ด ๐ต๐ฉ๐ช๐ด ๐ณ๐ฆ๐ญ๐ฆ๐ท๐ข๐ฏ๐ต ๐ง๐ฐ๐ณ ๐ฎ๐ฆ, ๐ฐ๐ณ ๐ฏ๐ฐ๐ต?" Standing out is easy: 1. Clarify 2. Simplify Clarity focus your message. Simplicity makes sure it sticks. Writers: Keep it clear and simple. #B2B #Copywriting #Ghostwriting #SaaS
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