Pelle Sundin 🔥's Linkedin Analytics

400+ SaaS companies helped. But not everyone 'gets them'... Here's how I would fix this (on autopilot): I've been following Anthony Pierri, Robert Kaminski 🎯  and Fletch for a long time. In my eyes, they're among the best B2B positioning and messaging strategists in the game, and I've learned tons from them. But after seeing a post from Anthony, I saw a problem... ... and an opportunity to fix it. Check it out. #b2b #saas #copywriting #ghostwriting #marketing

Sorry, but "Linkedin's reach is fine, you're just not doing it right" is BS. LinkedIn is definitely weird now. I compared posts of 100k+ follower creators a year ago and now. Posts that got 400+ likes and tons of comments before now get 30-50. Despite massive audiences. There's definitely something going on (and it's not "hooks", "viral formats", or even "consistency.") Aha-moment: LinkedIn is rolling out paid post boosting for private accounts. Makes sense. Kill reach, make people think "shit LinkedIn isn't working", introduce solution. Pay to play. Clever... Thoughts? #LinkedIn #Marketing

Being 100% real is scary. Maybe we don't fit in... Maybe it kills opportunity... Maybe our peers dislike us... The same is true for B2B startups. Most founders are terrified of standing out, which means most brands are asleep in similar-city. Understandably... Being unique is scary. You'll gain a lot of attention. You've invested lots of time and money. Let's be real. It's your golden opportunity. No one remembers vague and boring. With real differentiation, clear education, and unique branding, you're unstoppable. Dare to be you. And win. #b2b #saas #marketing #ghostwriting #copywriting

Most B2B SaaS newsletters opt-in rates are sad. 😞 “𝘚𝘪𝘨𝘯 𝘶𝘱 𝘵𝘰 𝘴𝘵𝘢𝘺 𝘶𝘱𝘥𝘢𝘵𝘦𝘥 𝘰𝘯 𝘰𝘶𝘳 𝘭𝘢𝘵𝘦𝘴𝘵 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘯𝘦𝘸𝘴!” Doesn’t really make prospects jump out of their chair of excitement… You still want to attract leads and educate them on your view (so they choose you.) The fast way? Create an Educational Email Course (EEC). - Capture more emails (30%+ opt-in rates) - Educate leads on their process - Build trust automatically Here’s an example outline I created for a maintenance SaaS to convert, educate, and delight maintenance managers (while silently prepping them to become customers). Many maintenance managers are stuck in firefighting mode fixing machines as they break, resulting in downtime, pissed off production, and huge costs for the company. An EEC promising to help improve downtime in 5 days is an attractive offer. To make sure we attract our ICP, we can tailor and specify the offer on the landing page. 🔥 𝗘𝘅𝗮𝗺𝗽𝗹𝗲 𝗼𝘂𝘁𝗹𝗶𝗻𝗲: 𝗡𝗮𝗺𝗲: The Downtime Reduction Blueprint 𝗢𝗳𝗳𝗲𝗿: 𝘈 5-𝘥𝘢𝘺 𝘴𝘵𝘦𝘱-𝘣𝘺-𝘴𝘵𝘦𝘱 𝘱𝘭𝘢𝘯 𝘨𝘪𝘷𝘪𝘯𝘨 𝘮𝘢𝘪𝘯𝘵𝘦𝘯𝘢𝘯𝘤𝘦 𝘮𝘢𝘯𝘢𝘨𝘦𝘳𝘴 𝘢 𝘱𝘳𝘰𝘢𝘤𝘵𝘪𝘷𝘦 𝘴𝘺𝘴𝘵𝘦𝘮 𝘵𝘩𝘢𝘵 𝘳𝘦𝘥𝘶𝘤𝘦 𝘶𝘯𝘱𝘭𝘢𝘯𝘯𝘦𝘥 𝘴𝘵𝘰𝘱𝘴, 𝘳𝘦𝘴𝘵𝘰𝘳𝘦 𝘵𝘳𝘶𝘴𝘵 𝘸𝘪𝘵𝘩 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘨𝘪𝘷𝘦 𝘵𝘦𝘤𝘩𝘴 𝘣𝘢𝘤𝘬 𝘵𝘩𝘦𝘪𝘳 𝘵𝘪𝘮𝘦 (𝘦𝘷𝘦𝘯 𝘪𝘧 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘪𝘴 𝘢𝘭𝘸𝘢𝘺𝘴 𝘴𝘸𝘢𝘮𝘱𝘦𝘥.) 𝗢𝘂𝘁𝗹𝗶𝗻𝗲: • 𝗗𝗮𝘆 𝟬 (𝗪𝗲𝗹𝗰𝗼𝗺𝗲): Downtime is the Fever, Not the Infection • 𝗗𝗮𝘆 𝟭: Zero-In on Your N.1 Repeat Breaker • 𝗗𝗮𝘆 𝟮: Map Your True Maintenance Mix (PM vs CM) • 𝗗𝗮𝘆 𝟯: Design Preventive Tasks for Critical Assets • 𝗗𝗮𝘆 𝟰: Standardise Work with Failure Codes • 𝗗𝗮𝘆 𝟱: Track One KPI to Lock in the Gains Each email gives them a win, helps them solve a burning issue, and makes them see their process to your eyes — which preps prospects to choose them as their vendor. Way more valuable than a “sign up to my newsletter”, right? If you want a lead magnet that actually converts... ➡️ DM me “EEC” to get your free EEC offer + 5-day outline for your SaaS (or personal brand.) #saas #ghostwriting #copywriting #marketing

Stuck? Forget creative freedom. Delete creative block forever: Limit your freedom with creative boundaries. • Set rules on time and execution. • Use structures and templates. • Fill in the gaps. It’s amazing what you can achieve with a clear way forward. #copywriting #ghostwriting #saas #marketing

99% of SaaS brands don't do this (YET). ⚠️ Low conversion rates... leaking leads... It's almost always an education and information problem. You can make your prospects understand in four ways: 1. Positioning 2. Messaging 3. Copywriting 4. Education (Content) But even the best website copy can't educate your prospect on everything. That's why you do blog posts, social media, ads, and webinars. But these can get buried, be too high commitment, or too expensive. Take them on a structured learning journey instead. Delivered 1-1 in a format they expect to learn from. Then connect warmly with sizzling hot leads. This carousel explains what I believe is the biggest (slept-on!) opportunity for brands to educate, build trust, and convert — as high as 30-40% or more. —— Want a free EEC outline for your brand? ➡️ DM me “EEC” and I’ll send it over. #Ghostwriting #Copywriting #SaaS #Marketing

80% of SaaS leak leads. I'm not making this up. I've audited hundreds of SaaS startup websites with one goal: "Can I clearly understand what this solution does, what problem it solves, who it helps, and how it's better from competitors?" In at least 80% cases, I have to browse the sites for minutes to connect the dots. (often, that isn't enough.) Buyers judge a solution by its homepage in 5-8 seconds, often faster. Easiest way to plug your leak? Clarify your homepage messaging. Forget broad-brushed buzzwords, they don't make your solution sound cooler than it is. Get back to basics, answer: - What's your solution's main capability? - What problems does it solve? - Who do you help best? - How is it different? Keep it simple. Join the 20% standing out with clarity. #b2b #marketing #copywriting

Everything must be perfect to write. - Your comfortable chair - A steaming cup of coffee - Your favorite playlist playing NO. Write anywhere. Waiting for the bus. Sitting at the coffee shop. Picking up your drycleaning. Don't wait for inspiration. You're inspired already. Write every day. #copywriting #ghostwriting #saas #marketing

Is empathic teaching the new conversion cheat code? 🔥 Consider this: - You know why your solution is better. - Your prospects don't know why. You can help. - You know how to solve common industry problems. - Your prospects may not know they have a problem. You can educate. - You need more and better leads. - Prospects don't convert easily. With an Educational Email Course? You can convert. Free value converts endlessly higher than "Subscribe to my newsletter." From below 5% to 30-70% with the right EEC. Help prospects see the world like you. Educate on how to solve problems. Convert and build relationships. Sounds like a win-win to me. #Ghostwriting #B2B #SaaS #Marketing

Humans judge marketing in 1/10 of a second. 🧠: "𝘐𝘴 𝘵𝘩𝘪𝘴 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘧𝘰𝘳 𝘮𝘦, 𝘰𝘳 𝘯𝘰𝘵?" Standing out is easy: 1. Clarify 2. Simplify Clarity focus your message. Simplicity makes sure it sticks. Writers: Keep it clear and simple. #B2B #Copywriting #Ghostwriting #SaaS