Pelle Sundin 🔥's Linkedin Analytics

Want more demos without chasing leads? 🔥 Build this once and let it do the work: 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗺𝗮𝗶𝗹 𝗖𝗼𝘂𝗿𝘀𝗲 (𝗘𝗘𝗖). Instead of a generic newsletter (good luck getting >10% opt-ins), an EEC: • Filters for your ideal customers. • Deeply educates them on autopilot. • Builds genuine relationships. • Can triple your opt-in rate (think 30%+). I believe in EECs so much I built one myself (6500+ 𝘸𝘰𝘳𝘥 𝘷𝘢𝘭𝘶𝘦 𝘣𝘰𝘮𝘣!) 𝗧𝗵𝗲 𝗦𝗮𝗮𝗦 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗥𝗼𝗮𝗱𝗺𝗮𝗽 400+ hours of research and 5 years of SaaS copywriting insights. You'll learn: • 𝗗𝗮𝘆 𝟭: The targeting mistake making your SaaS invisible. • 𝗗𝗮𝘆 𝟮: Why sounding like everyone else kills your sales. • 𝗗𝗮𝘆 𝟯: The messaging shift that gets demo forms filled. • 𝗗𝗮𝘆 𝟰: The simple page structure turning visitors into hot leads. • 𝗗𝗮𝘆 𝟱: The 5-second test to make prospects 𝘪𝘯𝘴𝘵𝘢𝘯𝘵𝘭𝘺 get your value. Experience an EEC for SaaS. See what it feels like. Then, imagine 𝘺𝘰𝘶𝘳 ideal customers going through one for 𝘺𝘰𝘶𝘳 product. If that makes you think, "Holy shit, we need one of these..." You know I ghostwrite them. 😉 (in your tone of voice) 🔗 Link in comments 👇 #B2B #SaaS #Marketing #Ghostwriting #Copywriting

Perfectionism kills passion. Here's my story: When I started making music in early 2007, I couldn't care less what anyone thought. I made dark psychedelic trance (believe it or not) and I just enjoyed pushing the boundaries of what was possible with sound synthesis, samples, and effects. The weirdest mind-bending sounds frantically panning left and right, I didn't care. And the crowd loved it. As I continued making music and playing gigs throughout the years (even in Switzerland!), I noticed I got more interested in the theory-side of things. I wanted to learn why some arrangements work better than others, how you should mix your sounds for maximum impact, and all the (many) "unbreakable" rules. Like I always do, I go all in and learned everything (plus a bit more.) What happened? I stopped making music. "You should never put delay on high-frequency sounds!" "Cut the bassline under 60Hz to give the kick room to breathe" "Layer your sounds and never play two sounds in the same frequency together" I read so many tips and opinions I got completely paralyzed. Perfectionism. Making music now felt like a mini panic-attack. Back then, I didn't understand why. --- The funny thing is, the same thing happened with LinkedIn. As soon as I found myself over-obsessing over the best hooks, the best structures, the best topics, the best content, my love for posting died. Posting anything felt robotic, like a way to tick the boxes and hopefully see a corresponding bump in engagement — a "thank you" from the LinkedIn gods because you did everything right. I hate it. When I stop obsessing over details, stop caring what other people think, and truly am myself, that's when I have the most fun (and best results!) doing anything creative. Of course, I believe we should always strive at a better way to do things... But I think the balance of learning and applying for greatness or getting choice paralysis deluxe is a fine line, indeed. Can you relate? (image from a 2012 gig 🤣) #b2b #copywriting #marketing

Is empathic teaching the new conversion cheat code? 🔥 Consider this: - You know why your solution is better. - Your prospects don't know why. You can help. - You know how to solve common industry problems. - Your prospects may not know they have a problem. You can educate. - You need more and better leads. - Prospects don't convert easily. With an Educational Email Course? You can convert. Free value converts endlessly higher than "Subscribe to my newsletter." From below 5% to 30-70% with the right EEC. Help prospects see the world like you. Educate on how to solve problems. Convert and build relationships. Sounds like a win-win to me. #Ghostwriting #B2B #SaaS #Marketing

Forget $10k retainers for a second. Let's talk about that first, tiny "yes" (the one that hits different.) It's not about the money. Starting out? You're desperate. Starving for proof. Just one sign you're not completely delusional. Before copywriting, I sank hours into this monster 3336-word guide. Music production deep dive. Poured everything in. Finished it... and realised? Running a music blog wasn't it. Felt like flushing time down the drain. A dead end. Then, a whim. A "what the hell" moment. Fired off an email to one of Europe's biggest music schools. "𝘏𝘦𝘺. 𝘞𝘳𝘰𝘵𝘦 𝘵𝘩𝘪𝘴 𝘥𝘦𝘵𝘢𝘪𝘭𝘦𝘥 𝘮𝘪𝘹𝘪𝘯𝘨 𝘨𝘶𝘪𝘥𝘦. 𝘠𝘰𝘶 𝘸𝘢𝘯𝘵 𝘪𝘵?" Fully expected radio silence. 𝗧𝗵𝗲𝘆 𝘀𝗮𝗶𝗱 𝗬𝗘𝗦. Then? They hired me monthly. Getting paid. To write. Seeing my name, my work, actually climbing Google for them? (𝘣𝘳𝘪𝘯𝘨𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 𝘧𝘳𝘰𝘮 6493 𝘵𝘰 53,050 𝘮𝘰𝘯𝘵𝘩𝘭𝘺 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘵𝘳𝘢𝘧𝘧𝘪𝘤 𝘪𝘯 𝘭𝘦𝘴𝘴 𝘵𝘩𝘢𝘯 𝘢 𝘺𝘦𝘢𝘳) It was everything. No, it wasn't big money. Didn't matter. It was real. Tangible. Proof. This wasn't just a dream. I could do this. People would pay for my words. Freedom was possible. That single "yes," born from what felt like a total failure, became pure rocket fuel. It powered me through the intense, grinding year of learning that followed. It was the spark. So don't you dare dismiss the small wins. The weird pivots. The things that feel like long shots. Put your work out there. Even if it's not perfect. Action opens doors you never expected. And that first tiny taste of validation? That "hell yes, this is real"? That can be the fuel that lights the whole damn fire. #b2b #copywriting #marketing

Seven seasick seamen. ⚓ "Sju sjösjuka sjömän" Brutal Swedish tongue twister for a Thai. 🤣 (prior to this video she gave me several in Thai and I couldn't even say 10% of them...) This clip makes me laugh. Languages are funny. 😁 That is all. Happy weekend! #b2b #saas #marketing #ghostwriting #copywriting

I believe I've cracked the SaaS website conversion code after 400+ hours. The answer isn't more "selling" — it's far more powerful. This is why I'm now focusing on ghostwriting Educational Email Courses (EECs). EECs build trust and educate your ideal buyers by giving significant value before asking for anything in return. To show their power, I’ve invested the last 4+ months (over 400 hours) decoding successful startup websites, creating frameworks, and analyzing hundreds of headlines. I've put a huge chunk of this research, including 5 years of copywriting best practices, into my FREE 5-day EEC: The SaaS Clarity Roadmap. (𝘐 𝘸𝘪𝘴𝘩 𝘐 𝘩𝘢𝘥 𝘵𝘩𝘪𝘴 𝘮𝘺𝘴𝘦𝘭𝘧 5 𝘺𝘦𝘢𝘳𝘴 𝘢𝘨𝘰...) Here's what you'll learn: • Day 1: The biggest targeting mistake that makes SaaS websites invisible (and who you actually need to talk to) • Day 2: Why sounding like everyone else is killing your sales (and the secret to instantly standing out) • Day 3: Stop talking about your company: the messaging shift that makes demo forms get filled in • Day 4: The simple page structure that turns confused visitors into hot leads (no more random clicks!) • Day 5: The 5-second clarity gauntlet: make prospects instantly "get" your value (or they're gone) PLUS BONUSES: • The "Buzzword Graveyard" Guide • How To Uncover The Real Researchers • Framework: Invisible To Irresistible Demo Machine Stop leaking leads. Get the 6500+ word SaaS Clarity Roadmap 👇 https://lnkd.in/ePgRRme5 #b2b #copywriting #marketing #saas #b2bsaas

Humans judge marketing in 1/10 of a second. 🧠: "𝘐𝘴 𝘵𝘩𝘪𝘴 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘧𝘰𝘳 𝘮𝘦, 𝘰𝘳 𝘯𝘰𝘵?" Standing out is easy: 1. Clarify 2. Simplify Clarity focus your message. Simplicity makes sure it sticks. Writers: Keep it clear and simple. #B2B #Copywriting #Ghostwriting #SaaS

Want to write better copy? #B2B #Copywriting #Marketing

I fear B2B SaaS founders will hate me. But here's the truth... It's not your fault. I often share my take on buzzwordy copywriting. Because it's 𝘦𝘹𝘵𝘳𝘦𝘮𝘦𝘭𝘺 prevalent in SaaS. Every time I do, I feel like an a-hole. Let me make this clear: It's not your fault. I've spent most of my marketing career decoding positioning, messaging, and copywriting to find the most efficient way to clarify SaaS to B2B audiences. I do it because I know vague copy 𝘭𝘦𝘢𝘬𝘴 𝘺𝘰𝘶𝘳 𝘭𝘦𝘢𝘥𝘴. I do it because I know vague copy 𝘬𝘪𝘭𝘭𝘴 𝘺𝘰𝘶𝘳 𝘴𝘢𝘭𝘦𝘴. I do it because I want to 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘸𝘪𝘯. 𝗪𝗥𝗜𝗧𝗜𝗡𝗚 𝗖𝗟𝗘𝗔𝗥 𝗖𝗢𝗣𝗬 𝗜𝗦 𝗦𝗨𝗣𝗘𝗥 𝗛𝗔𝗥𝗗. The entire B2B industry is so saturated with buzzwords that even I fell into the trap. But not anymore — I've cracked the code. The Clarity Framework™ helps growing single-product SaaS clarify their solutions in three steps, validating positioning, strengthening messaging, and translating it into high-converting homepage copy for double (or more) conversions in 90 days. My framework is still early, and I'd love to perfect it. That's why I'm offering my framework at over 60% off for the first 3 companies. Tons of value and a fresh new high-conversion homepage, guaranteed. Send me a DM or tell your early-stage SaaS founder friends about me. Let's clarify your homepage and double your SaaS demo bookings. #b2b #copywriting #marketing

That soul-crushing job I physically dreaded? Best thing that ever happened to me. Here's why rock bottom is a launchpad... Ever felt stuck? Like you were actively moving 𝘣𝘢𝘤𝘬𝘸𝘢𝘳𝘥𝘴? I remember one freezing winter morning. Stumbling into icy slush, soaking my shoes. The cheap coffee needed just to function burning my stomach. Feeling physically sick (actual nausea) just walking into the office. It felt like willingly entering my own prison. Nine hours of copy-pasting. Zero skill, zero thinking, zero growth, despite being an expert at what I did. Just... the same thing, year after year. A robot for hire. That morning was the final straw. The combined misery, the feeling of being a small piece in a puzzle I didn't want to build. It wasn't about the company – it was completely wrong for 𝘮𝘦. Hitting that absolute low, feeling that deep dissatisfaction? It wasn't the end. It was the beginning. ... the fuel I desperately needed to finally say "Something has to change. NOW." Don't ignore that pit in your stomach. Sometimes, hitting your breaking point is the only way to gather the force needed for a massive leap. What's your "final straw" story? #b2b #copywriting #marketing

My years of running a bar and surf school on an island in Thailand showed me that any life is possible... I wanted freedom. Travel. I wanted to be my own boss. I wanted to make a difference. I wanted to do something I actually cared about. I've always loved learning. I've always loved writing, too. B2B copywriting? Perfect. I became obsessed, listening to audiobooks and podcasts 8+ hours per day. (𝘵𝘰 𝘸𝘰𝘳𝘬, 𝘥𝘶𝘳𝘪𝘯𝘨 𝘸𝘰𝘳𝘬, 𝘥𝘶𝘳𝘪𝘯𝘨 𝘭𝘶𝘯𝘤𝘩, 𝘰𝘯 𝘮𝘺 𝘸𝘢𝘺 𝘩𝘰𝘮𝘦) In the evening, I read books, took courses, and practiced copywriting for another four. A year later of non-stop grind, I was ready. I handed in my 2-month resignation. My niche: hospitality SaaS (travel + tech + writing + sales psychology = wooh) I moonlighted with one client, writing 2000-3000 word articles for $200 a pop. ... and made about $1,000/month writing. No savings, no backup. The days grew closer... one month until reality. 𝗕𝗼𝗼𝗺. 𝗖𝗢𝗩𝗜𝗗. Global hospitality, gone. World in shambles. Panic was there, but mixed with a relaxed confidence. I was finally about to live my dream. I love challenges, and this was a real one (to say the least.) I broadened scope. SaaS. Today marks 5 years since I started PelleCopy, and it's the best decision I've ever made. Every day, I get to help the most incredible people from all around the world turn their incredible solutions into stories that sell (and I'm back helping the best hospitality SaaS company grow.) I wake up every morning with a smile. Mondays feel like Saturdays. I have clarity and purpose. I can work from anywhere. This is the life I set out to make. And god damn, I made it. #b2b #copywriting #marketing