Clinia

I am responsible for developing and executing content strategies focused on organic attraction and brand positioning in search engines. I analyze keywords, search behavior and market trends in order to plan and produce SEO-optimized content aligned with the needs of the target audience and business objectives.

I also help organize and update the editorial calendar, proposing strategic topics for the blog and other channels, as well as monitoring performance indicators (such as organic traffic, CTR and dwell time) to measure results and identify opportunities for continuous improvement.

My work is focused on leveraging Clinia's digital presence through inbound marketing, content intelligence and organic performance optimization.

Growth Marketing Analyst

Operand

I was hired as a consultant to structure the paid media operation from scratch, with a focus on lead acquisition and scalable growth. I worked autonomously, leading the entire front, from strategic design to campaign execution.

I implemented and optimized campaigns on Google, Meta and LinkedIn Ads, always based on data and A/B tests. I structured processes, defined creative guidelines and funnel strategies, ensuring that media investment was aligned with the company's objectives and generated measurable returns.

Paid media consultant

Esportudo

I was responsible for planning and managing paid media campaigns on various platforms, both for in-house channels, especially campaigns with partners, and for some of the clients that Esportudo managed. I was also responsible for analyzing campaign metrics to identify opportunities for improvement.

PPC Analyst

PlayGreen

Worked with the marketing team, participated in the planning, management, and optimization of paid media campaigns across several Ad Networks and other relevant digital media. Conducted analysis of campaign metrics to identify opportunities for improvement and increase performance. Monitored established budgets and performance targets. Also collaborated with the content team to develop campaigns with high conversion potential.

TiqueTaque

As a Growth & Performance Analyst, I was responsible for analyzing the market and competition to define strategies in social media, SEO, inbound marketing and consumer marketing. I produced content for social media (planning and execution of the design part) and blog, focusing on SEO strategies, in addition to developing Social Ads campaigns. I also carried out the analysis and measurement of the results of these campaigns to assess success and identify opportunities for improvement for the following months.

Growth and Performance Marketing Analyst

Look&Feel Europe

As a Paid Media Analyst at LNF, I was responsible for planning, executing and analyzing paid media campaigns on several platforms, mainly Facebook Ads, Google Ads and Linkedin Ads. My role included constant analysis of the most effective investments and channels to ensure the best return to clients. I was also responsible for the planning part, to define advertising objectives and strategies that met the clients' goals. Finally, it generated reports with analysis of results and also optimized the campaigns that would remain in progress.

Paid Media Analyst

Cultivatech

Here my main responsibility was to develop digital strategies and media plans for clients from different segments. My goal was to find the best way to achieve each client's goals, taking into account their budget and target audience. In addition, I also helped manage the social networks of some of these clients, ensuring that communication was effective and consistent with the defined strategy. My work at Cultivatech allowed me to develop my skills in digital planning and improve my ability to deal with different challenges and demands.

Digital Planner

Sin Group

As an Account Manager, I took over the management of the accounts of the two malls. He worked on the preparation of briefings and communication and marketing strategies, as well as all aspects of direct customer service.

Account Manager

Responsible for planning and executing paid media campaigns (focused on Facebook Ads) for two large malls. In addition, I also managed the social networks of these clients, participating in the planning and creation of relevant and strategic content to engage the target audience. I had the opportunity to develop skills in metrics analysis, campaign optimization and budget management, helping to achieve significant results for clients.

Media Analyst

Dx3 Technology

I led the team responsible for the marketing and communication strategy, coordinating actions involving advertising, digital marketing, internal marketing, events and customer relations. In addition, I maintained my responsibility for managing social networks and creating content for the company and clients, ensuring the effectiveness of campaigns and increasing engagement with followers. During this period, I gained experience in managing teams, monitoring performance indicators and making strategic decisions in marketing projects.

Operational Marketing Manager

Responsible for creating and managing content for social media for different clients, including graphic design. In addition, I worked on creating advertising campaigns and planning digital marketing strategies for clients.

Social Media and Designer

Seculo (Elementary and High School)

Responsible for creating content and managing the institution's social networks, ensuring a consistent and strategic digital presence. In addition, I provided assistance in internal and external communication, collaborating in the creation of endomarketing and educational content and participating in meetings with suppliers.

Communication and Marketing Assistant

Performance marketing specialist with over 10 years' experience combining paid media, content creation and conversion optimization.

I work with customer acquisition, demand generation and revenue growth, combining paid traffic strategies (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads) with the creation of persuasive content - from ads to complete funnels.

I have a strong background in graphic design and copywriting, which allows me to generate high-performance creative and optimize communications for higher conversion.

Areas of expertise:

- Growth Marketing and Acquisition Strategies

- Paid Media Management: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads

- Content Creation for Ads and Landing Pages

- Graphic Design for Digital Campaigns

- Conversion Funnel Optimization (CRO) and A/B Testing

- Data Analysis and Performance Intelligence

Always seeking to unite creativity, data and performance to generate real results. Open to new connections and challenges in digital marketing.

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