Bilal Khan's Linkedin Analytics

I’m a digital marketer who specializes in helping mobile apps and games grow and succeed. I focus on four main areas: User Acquisition, App Store Optimization (ASO), Monetization, and Publishing. I’ve worked with apps across major platforms like the Google Play Store, Apple App Store, and Huawei AppGallery. 👥 User Acquisition I plan and manage marketing campaigns that attract the right users to mobile apps. I use channels like social media, search engines, and ad networks to bring in high-quality installs and keep users engaged. My goal is always to get the best results with the best cost per user. 📈 App Store Optimization (ASO) I help apps get discovered more easily in the app stores. I improve keywords, visuals (icons, screenshots, videos), and descriptions to boost visibility and conversion rates. I use A/B testing to see what works best and make changes based on real user behavior. 💰 Monetization I work on turning users into revenue through smart monetization strategies like in-app purchases (IAP), subscriptions, rewarded ads, and more. I use data to find the right balance between making money and keeping users happy and engaged. 📱 Publishing & Store Management I manage the full app publishing process—from first launch to regular updates. This includes uploading builds, writing release notes, fixing policy issues, and making sure everything runs smoothly on the app stores. I work closely with developers, designers, and product teams to keep apps fresh and high-quality. I'm highly data-driven and love using analytics to make better marketing decisions. I track key performance metrics (like CPI, ROAS, retention, ARPU) and look at user feedback to keep improving. I also understand the importance of localization—making sure apps and marketing materials are adapted for different languages and cultures to connect with users around the world. Whether it’s launching a new app, scaling growth, or improving monetization, I bring a mix of creativity, strategy, and technical knowledge to deliver real results. Let’s connect if you work in mobile, gaming, or growth—always happy to chat or collaborate!