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Barry Hillier is a strategist, storyteller, and technologist whose career has been defined by building what's next—from award-winning brand platforms to inclusive economic systems and now leading in agentic AI. Barry brings a rare combination of creative insight, community empowerment expertise, and operational depth that few others possess. He began crafting emotionally resonant brand stories that moved markets, then evolved to designing inclusive systems that scale economic opportunity across communities, regions, and generations. Today, he's pioneering dual fronts: agentic AI systems that amplify human performance and economic empowerment models that unlock potential for all. With over 25 years of experience, eight ventures launched, and global recognition for both creative, economic and social impact, Barry's work consistently bridges brand and system, story and scale, innovation and economic empowerment. Barry's career began in the world's top agencies, including Saatchi & Saatchi, BBDO, and Operex, where he crafted strategy for powerhouse brands: Toyota, Nissan, AXE Body Spray, Hellmann's, Vaseline, Mother Parkers Tea & Coffee, Skittles, Juicy Fruit, Milk, ING Direct, 3M, H&R Block, and Indigo. Recognizing the need to scale both brand execution and economic opportunity through technology, Barry shifted from agency to entrepreneur—founding platforms that operationalize strategy through intelligent, inclusive infrastructure: • GloveboxCMS – CMS for automotive networks enabling real-time content delivery at scale • Bumper – Customer engagement platform unifying data into actionable insight • RevUps – MarTech platform for integrated asset development across distributed teams • eQuo – Canada's first inclusive marketplace serving Indigenous, BIPOC, LGBTQ2S+, and women entrepreneurs Today, Barry co-founded Auto Agentic, reshaping how dealerships and OEMs operate through agentic AI systems: trained digital team members that embed into workflows, act with intention, and evolve alongside business. At Auto Agentic, the belief is simple: the future belongs to those who combine emotional intelligence and human creativity with AI power. This is why they're building the most human AI company in automotive—one that enhances empathy, unlocks potential, and redefines success. Barry Hillier transforms business strategy into real-world solutions—aligning corporate goals with community impact, and harnessing AI innovation to unlock human potential.
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