Madison Logic

Portfolio Marketing Manager

Aircall

-Drove channel partner engagement and collaboration with partner managers through strategic analysis of partners' business objectives, identifying lucrative co-marketing opportunities.
-Fostered strong relationships with key channel partners, leading to increased partner-led marketing activities & growth in co-marketing events.
-Supported a team of eight channel partnership managers, across the globe, by developing impactful marketing materials such as pitch decks, campaigns in a box, case studies, and co-branded assets, resulting in a measurable increase in the pipeline.
-Monitored and analyzed channel marketing metrics, such as MDF utilization, lead conversion rates, and ROI, to optimize marketing campaigns and allocate resources effectively.
-Efficiently managed the partner program through a partner relationship management platform, streamlining operations and enhancing collaboration. Additionally, created a comprehensive marketing resource library from scratch to provide partners with valuable tools and assets.

Channel Marketing (North America)

Lawyerist.com

-Developed and executed marketing campaigns in collaboration with sales teams, resulting in a 35% increase in clients (law firms & solo attorneys) progressing through the sales pipeline.
-Engaged and helped manage our Lab community (lawyers in our subscription mentor group), working with groups and also on a 1:1 basis on their marketing strategy.
-Wrote and managed multiple weekly email newsletters, reaching a diverse audience of 20,000 subscribers (law firms, solo and partner attorneys, etc.)
-Produced the Lawyerist Podcast on a weekly basis, achieving an impressive 50,000 monthly downloads. Additionally, oversaw the outreach strategy for the team, including speaking engagements, blog contributions, and podcast appearances.
-Created visually appealing graphics and compelling marketing collateral for social media, website, and paid ad campaigns.
-Conducted weekly analysis of results, metrics, and reports to evaluate the effectiveness of marketing campaigns, enabling data-driven decision-making to optimize performance.

Marketing Manager & Podcast Producer

Hire Dynamics

-Supported the executive management team by delivering direct marketing support for presentations, public appearances, and other critical deliverables.
-Led the campaign and creative execution for all internal content, including sales one pagers, videos, and email newsletters, reaching an extensive audience of over 20,000 subscribers, resulting in a 30% increase in open rates and click-through rates.
-Successfully developed and executed end-to-end campaigns, including collateral creation, landing pages, video and social assets, sales team briefs, and more.
-Effectively managed all marketing collateral for 48+ local branches, ensuring consistent brand messaging, and achieving 65% improvement in local branch visibility.

Marketing & Communications Specialist

Crossroads Appraisal Group

-Increased corporate revenue from $200,000 to over $600,000 through use of Google Adwords, Analytics and landing pages
-Cultivated strong client relationships, fostering engagement and loyalty, by overseeing the entire appraisal process.
-Spearheaded a comprehensive approach to branding by curating and managing all digital and print marketing content, bolstering the brand's market presence.
-Crafted and optimized a suite of captivating landing pages tailored to distinct niche markets, driving conversion rates and audience engagement.
-Orchestrated a cohesive social media strategy by effectively managing Facebook Business, LinkedIn, and Google Plus platforms.
-Pioneered a training curriculum to foster profound corporate partnerships, nurturing collaboration and alignment with partners.
-Directed backend management of the corporate website on the WordPress platform, ensuring seamless functionality and optimal user experience.
-Maintained financial records, encompassing client invoicing, payroll administration, and business banking services, utilizing QuickBooks.

Director of Marketing

Bailey Circe Films

-Crafted compelling business proposals to secure clients during the bidding process.
-Fostered seamless collaboration with vendors and wedding professionals, aligning efforts towards shared event goals.
-Skillfully curated storyboards and executed clients' visions with meticulous attention to detail.
-Showcased film and photography work on various websites, gaining recognition for artistic contributions.

Founder

Grace Midtown Church

-Facilitated dynamic training sessions: Led and engaged weekly groups of 40-50+ individuals, delivering personally-created training content, and providing one-on-one mentorship to ensure optimal learning outcomes.
-Event Management and Branding: Played a pivotal role as a key team member directly under the College Director, successfully organizing events for 150+ students on a monthly basis. Responsibilities included meticulous planning, scheduling, social media brand management, and conducting program evaluations to ensure exceptional event experiences.
-Customized Content & Curriculum Development: Spearheaded content and curriculum creation for monthly events catering to students at esteemed institutions such as Georgia Tech University, Georgia State University, Kennesaw State University, and Emory University. Ensured the materials were tailored to meet the unique needs and interests of diverse student populations.

College Ministry Intern

His Daily Dose, Inc

-Cultivated reader engagement: Proactively managed reader relationships and addressed their needs through personalized emails and regular interactions, resulting in increased reader engagement.
-Social media management: Oversaw all social media platforms, curating creative content and graphics on a weekly basis to enhance brand presence and engagement.
-Content creation and marketing materials: Developed media kits, monthly newsletters, email campaigns, and document templates for future use, ensuring consistent and impactful communication with the audience.
-Website administration and troubleshooting: Proficiently managed the company's WordPress website, adeptly resolving various issues using simple web coding techniques.
-Represented the brand at public engagements: Successfully delivered speeches at various events, effectively promoting the company's brand and message to diverse audiences.

Administrative Assistant

Marketing Intern

Rising Church

-Planned, executed, and led multiple outreach events monthly, engaging students in community service initiatives.
-Established strategic partnerships with local businesses/nonprofits, fostering opportunities for students to serve and make a meaningful impact.
-Mentored and guided individual students, facilitating personal growth and development through one-on-one mentorship.
-Coordinated and organized vendors for specific events, ensuring seamless execution and success.
-Led and supervised groups of 15+ students on both domestic and overseas mission experiences.
-Developed comprehensive training curriculum for service trips, small groups, and social events, aligning with our objectives and desired goals.

Youth Ministry Intern

iDisciple

-Conducted extensive database research, meticulously cataloging diverse media assets, consistently achieving and surpassing weekly targets.
-Collaborated seamlessly within cross-functional teams, applying precise photo and graphic edits to enhance distinct app features.

Content Graphics Intern

Hi, I'm Bailey! I'm an experienced marketing leader with a proven track record of success spanning over 7+ years, most recently in the tech industry. Known for my expertise in relationship building and executing impactful campaigns, across global teams, I am passionate about forging strong connections to foster trust and partnership. I excel at crafting dynamic marketing strategies that align with both industry trends and the unique needs of partners and clients. With a forward-thinking and resourceful approach, I tackle marketing challenges head-on while maintaining a collaborative mindset. I prioritize integrity and optimism in all aspects of my life, driving my commitment to delivering exceptional results. Eager to connect and contribute to new opportunities!

My primary skills from my time in marketing include in partner marketing, relationship management, marketing kits/collateral, landing pages, email campaigns, event management, graphic design, and more.

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Bailey Tiller's Linkedin Analytics

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