Balaji Singh's Linkedin Analytics

Marketing Articulate product and service offerings, key benefits and messages for use by sales and marketing Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds Drive campaign management for client acquisition programs across multiple channels Create content for corporate marketing collateral, website/blog/social media, and other initiatives Provide assistance on press releases, contributed articles, presentations, events, and conferences Internal reporting and other duties as assigned Lead Generation & Sales Enablement Creating effective, compelling positioning, messaging, and sales tools that are understood and used Stays abreast of market trends to drive topics for client webinar and whitepaper strategies Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients. Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue Market Research and Competitive Intelligence Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership Conduct various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to senior leadership Conduct marketing surveys on current and new service concepts