Balazs Vajna's Linkedin Analytics

Creating advanced digital marketing data solutions mostly (though not exclusively) centered around Google BigQuery, and spreading knowledge where possible to help others do the same successfully. My team and I build: - marketing data lakes & warehouses - purpose-built BI dashboards - mostly focusing on connecting the dots between marketing spend and getting the actual sales & value (and anythings that support that) - end-to-end data pipelines for enhanced conversion tracking (esp. for combined online/offline sales journeys) and audience management - building machine learning models for advanced marketing use cases (e.g. conversion modelling and boosting for businesses with long sales cycles or low conversion ) - personalization engines and solutions utilizing Customer Data Platforms (or building tailored frameworks better than those with much less cost) Working with GA4, Google Ads, Meta, Search Console, Doubleclick, CRM, Google My Business and in-house data, integrating them to get deeper insights into how business can be improved. Leveraging first party data for activation to boost advertising or at least simply to provide clarity on what brings value in the business. Providing insights around sales attribution. Our marketing department is lead by ex-Googlers managing Google Ads accounts in a best-practice and strongly data-driven manner. Our process is based on simple but very effective pillars: - best practice account & campaign set-up, also leveraging knowledge gained from inside Google - conversion tracking & data pipelines to make sure Google Ads' bidding AI engine is supplied with the most possible and most accurate / relevant data, essential to optimize bidding and ad distribution - consulting to optimize the landing pages and website to help you convert the traffic you get and turn it into value - services on surrounding disciplines that are required to get the most out of Google Advertising: accurate tracking and measurement (incl. server side), search engine optimization, competitor analysis, and data privacy (GDPR & e-privacy) We work with many renowned organizations like (multiple) large European banks, e-commerce companies.