Reflect Digital

Here to help clients think bigger. Looking after their needs, their projects - that it's on time and within budget. Also helping the rest of the growth team to do the same.

Growth Marketing Director

Schwa

Words have power. More than that, the choice of words can move mountains or be a damp plop in an even damper ocean of plop. Schwa is a communications agency that helps businesses choose the right words to talk to their teams, employees and customers in a meaningful and impactful way. 

I am here to organise events, create content, build partnerships and amplify Schwa's profile and services.

Marketing Manager

London Sport

Mentoring Cohort 3 of the Sports Tech Hub accelerator programme for 2019. Taking their marketing and brands to the next level so they can help people get more active.

Sports Tech Hub Mentor

GMPriority Pharma

On a mission to develop the most effective supplement brands in the world. My role is to create bold opportunities carve out new pathways for liposomal supplements and build partnerships to create a strong legacy. 

To do this I will be: 
Creating and improving brands
Creating go to market strategies 
building out effective digital funnels 
Creating ads
Creating communities
And most importantly help people feel healthier

Head of Marketing and Sales

detoxpeople

A portfolio of Neutraceutical brands for nutritionists and everyone who cares about their health. With over 4000 products this suite of brands caters for most supplement needs. 

My job is to improve the user experience and grow the ecommerce stores for Your health basket, Nature's Fix, Why the Face and Supplement Warehouse.

The Good Marketing Company

I am on a mission to help make 20 million lives healthier by the end of the decade. I do this through my brand marketing agency that creates media and campaigns for healthcare & fitness companies. We help you to attract more clients through creating brand loyalty and implementing digital campaigns to help you grow.

Our clients will have: 
A more visible website, that's intuitive and used by the business as a useful marketing tool.  A clear strategy to align your brand with your goals. Less time on marketing, more money.  Campaigns with logic, clear ROI, empathy, emotional resonance, authenticity and social impact built in. 

FRUSTRATIONS WE HEAR:
- My brand is not clear 
- Our traffic rate is high, our conversion rate is low
- We have a great brand, but we are not sure about our product
- We have a great product, but we are not sure about our brand

The way we approach marketing is to eliminate those frustrations and generate results to service your customers better.

Our proven framework make the following crystal clear and actionable:

1. BRAND
Market position clarity, no competition and you speak to those who care.

2. STRATEGY
Connect your brand to something tangible, plan campaigns for the year and engage correctly.

3. OPTIMISATION
Improve and highlight opportunities for growth. We will optimise your site, follow up process, reporting, analytics, content planning and distribution. 

4. CLAIMS AND ETHICAL STANDING
Detailing what you can and can’t say, providing your audience with reasons to trust you can be just as powerful as a chat bot.

5. DIGITAL PROWESS
Creating content to keep you 'top of mind', whilst building authority & credibility & have the systems to automate as much as possible.

6. CONVERSION
Turn your marketing efforts into sales. Move the conversation from initial click to purchase. 

► Learn how to leverage your marketing for your health & wellness brand - BOOK A FREE CONSULTATION HERE: https://calendly.com/tgmc/30min

Chief Marketing Strategist | Founder

Sensiia

Planned and implemented effective strategies for marketing execution, as well as perform re-branding of DuoFertility. Drove and execute B2B trade platforms for listing Duofertility on Boots and Amazon websites. Created long lasting affiliate relationships and supporting assets to re-sell Duofertility through strategic clinical partners. Conducted market research to lead team members in an efficient way to develop new products.  Secured 15 editorial mentions and articles for DuoFertility in  2017  by performing press outreach, journalist relationship and PR reporting.

•	Set up of email automation for marketing and customer service, reduced manual customer service email production by 80%.
•	Implementation of CRM Automation to automate lead generation and customer follow up.
•	Successful listing and partnership with Boots.com and Amazon.com, Amazon.co.uk.
•	Management of the customer journey life cycle.
•	Management and implementation of advertising and marketing campaigns across the following channels: Facebook, PPC, Adwords, email, increasing traffic to the site by an average of 700% over 6 months. 
•	       Increased sales from August 2016 to present by 210%.
•	       Project management and front end build of new Duofertility.com website.
•	New website copy optimising websites for mobile, SEO and a US audience.
•	Part of the senior leadership team to manage marketing output against business goals and provide regular reports to board members and investors.
•	Writing and implementing a marketing strategy.
•	Developing and running marketing campaigns within an integrated CRM system.
•	Story and blog creation to increase website traffic and brand authority.
•	Creation and implementation of cross-channel marketing automation tools increasing leads by 35% on average.
•	Administering customer service webchat increasing leads by 66%.
•	Adhering to medical device regulatory standards.
•	       Created and fostered 5 key affiliate partnerships, gaining $100,000 in revenue.

Head of Marketing DuoFertility

ProCo

	Management of the digital department
	Manage all cross media campaigns inclusive of: email, social media, affiliate marketing, sms, search channels
	Build internal process maps to include: Initial scope, build, key marketing success barometers, testing and analytics dashboards. 
	Build, implement and manage web to print solutions
	Supply quality control reports
	Built, implemented and configured custom automated web to print workflows
	Use of Jira and Basecamp to implement agile development processes 
	Plan and schedule marketing activity for clients
	Present detailed analytics reports to measure client campaign success
	Maintain timings on all projects to ensure team capacity is equal to project budget
	Training internal staff on Direct Smile
	Supporting the sales team with technical questions
	Presenting technical solutions in pitch meetings

Head of Digital and Cross Channel Marketing

21:12 Communications

Development of cross-channel and multi-disciplinary advertising campaigns, hand coded apps, websites and tablet adverts and simple clean, easy to use experiences.

	Managing a team of developers, designer and account managers
	Ensuring projects are built on time and on budget
	Highlighting and changing processes to maximise efficiencies
	Developing core strategies for clients inclusive of Marketing, PR and online reputation management
	Maintaining a high standard in both functionality and realisation of designs of applications
	Keeping up to date with the latest technologies and feeding back to the team
	Attending meetings and pitches to represent and articulate the company’s ideas
	Manage large scale marketing and advertising campaigns including multi-channel approaches
	Design analytical maps and feedback to client’s campaign, website and advertising successes
	Writing technical specifications and outlining detailed tech plans 
	Advising account directors and senior staff in a technical capacity
	Working on projects using front and back end languages to help project completion
	Performing appraisals and performance assessment of development team
	Nurturing career development and setting goals for development team
	Manage agile development process
	Use Jira continuous integration 
	Server administration and domain management 
	Database and site management (MySql)

Head of Development and Client Strategy

Beta London

Consultation with clients on best uses of current web technologies to market their product or service and provide strategy guidance and reporting. 

	Be the technical lead within the agency to make sense of web limitations
	Liaise with clients on web builds, project technologies, cross channel implementation of marketing plans
	Advise on best practice for emails, websites and apps
	Create reports for marketing effectiveness and ROI, inclusive of offline print, outdoor, display and video.
	In charge of code quality 
	Create self produced technologies to push the boundaries of projects 
	Hand coding of email templates
	Create technical briefs for clients
	People and code management of twelve developers on work produced for Beta and for clients
	Produce white papers on best practices
	Contribute to the Beta Blog
	Redesign and build http://www.betalondon.com 
	Design and build of royalmailbusiness.com and royalmailexport.com
	Front End Development of over 80 web and mobile projects

Head of Technology and Marketing Consultant

With over 18 years of experience in marketing and communications, I am passionate about helping businesses grow their brand awareness, reach, and impact. I am currently the Growth Marketing Director at Reflect Digital, a performance and behavioural science agency that delivers innovative and effective solutions for clients across various sectors and industries.

In my role, I manage client relationships, projects, and budgets, as well as support and mentor the rest of the growth team. I also use my skills in digital marketing, email marketing, and new business development to create and execute strategies that drive results and value for our clients. I enjoy working with a talented and diverse team that shares my vision of thinking bigger and delivering excellence.

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