Andrew Balerdi's Linkedin Analytics

With an 20 year squiggly marketing career under my belt, I've conquered most marketing jobs: SEO, PPC, Email, Automation, Branding and Content. In the latter half of my career, I've been struck by the impact of brands in marketing. You can tell a slightly different story, change the packaging a bit, and then you've got a winner on your hands. The psychology and movements behind all of it make me feel hopeful. If we were to harness this for something other than simple profit-making, isn't that something worth doing? I am sure that's the power of proper brand work. And that's what I aspire to do with every company I work with and work for. Aside from all that here are some highlights: - Won a Transform award for identity, strategy and brand work for the mental fitness app Arkeo. - Founded The Good Marketing Company, generating over £12M in revenue for healthcare clients like NHS, Purearth, Welltodo, Pfizer, and Britannia Pharmaceuticals over four years. - Spearheaded the vibrant rebrand of Duofertility, resulting in a 30% surge in subscriptions within six months and expanding their retail presence at Boots and Amazon. And this is what I'm good at: Brand Strategy & Development | Community Building | Integrated Marketing Communications Visual Identity & Brand Guidelines | Public Relations | Brand Health Metrics Team Leadership & Empowerment | Product Launch Strategy | Employer Branding