Self Employed

i) Uses persuasive copywriting, cold emailing expertise and CRM know-how to help established B2B businesses get more clients

ii) Comes up with and tests different offers that help B2B businesses communicate their USP in the simplest manner possible

iii) Diagnoses and remedies email deliverability issues including emails landing up in the spam or promotions tabs

Cold Email Specialist

Cheil India

The brands that I wrote for on a daily basis: JK Tyre, ASICS, Aakash BYJU’s, Lectrix, Thomson’s Q&I.

Brands that I worked on on a project basis: UNICEF, MG Motors, ITC MasterChef, Greenpanel

Some things that I'm proud of:

🏆 I was awarded the 'Star Performer of The Quarter (Q1-2021)' award and the ‘Rookie of The Year’ award for my outstanding contribution to Cheil and the clients that I ideate and write for 
📈Took JK Tyre from 60K to 127K Instagram followers in one year thanks to carefully crafted and consistent content
🎥 I wrote the main ad film for ‘Puncture Guard’, a product from JK Tyre. It aired on television and on digital platforms (linked below)
🎯 While many other team members were down with COVID, I led the Smart Tyre Campaign for JK Tyre. Incidentally, this was the largest campaign ever undertaken by Cheil X, the non-Samsung side of the business
🍾 I was a core member of the team that pitched to ASICS and Thomson’s Q&I. Won both pitches.
✅ I worked hard while taking care of my health

Senior Copywriter

Copywriter

Leo Burnett

I wrote red, hot and spicy content for SpiceJet, India’s hottest airline. Additionally, I contributed to pitches and weighed in whenever other creative teams were too overloaded. In addition to SpiceJet, I was given the opportunity to work on CarDekho and Apple (India iStore)

Freelance Copywriter

Azure Hospitality Private Limited

Food pleases. It also angers, awes, disgusts and bores. I love food. So I decided to dip my toe in the culinary industry.

I interned in the kitchens of Hotel Delmaar, a Mediterranean casual dining kitchen. Over there, I learned how professional kitchens operate - what makes them tick and burn. 
In the kitchen, I learned: 
✔️The importance of consistency. Each dish must always taste the same. But consistency can only exist when you cultivate ‘attention to detail’.
✔️How to deal with undue pressure. At times, there can be 7 orders, 20 hungry people and only 6 mins to prepare it all. I learned to calm down, breathe, prioritise and get it done.
✔️The power of teamwork. When you’re feeding 100 mouths a day, teamwork becomes more than a buzzword. It becomes real.
✔️Curiosity is a superpower. Why can’t microwaves brown chicken? Why do we use only egg whites in a meringue? The kitchen taught me that when you act on your curiosity, you learn a great deal of things that you wouldn’t have learned otherwise. 

All in all, it was a great experience but in the end, it’s that “love for ideas” that brought me back to advertising. JK. The salary was pretty abysmal.

Trainee Chef

Drove traffic and increased awareness for brands through blogs, articles and website copy.

Collaborated and worked with
✅Mahindra
✅Ambuja Cement
✅HomeLight
✅Bylyngo Interpreting
✅Cipla
✅Wedding Wishlist
✅Indian Institute of Digital Education (IIDE)

Sparkt India

A unique role that combined a social media executive’s know-how with a copywriter’s writing chops. This was at a time when many advertising agencies were venturing into digital advertising and social media marketing.

In the process, I conceptualised and wrote content for, crafted social strategies and handled the social media pages of Star Plus, India’s biggest entertainment channel with a social presence of 9 million+ followers (at the time).

This role gave me deep knowledge of the digital landscape and an immersive, practical know-how of social media and how to “think socially”.

Copywriter//Social Media Executive

SoCheers

Clients: Audi Gurgaon, Audi Delhi Central, EnerzaL, BAR BAR, 212 All Day, KAR(Dubai), The Little Door

Junior Copywriter

Grey worldwide

Worked on Kinder Joy, Tic Tac, Shaze, Young President's Organisation, Big Ganga, Indian Oil, Parakh Agro.

Copywriting Intern

Merry Men

Market Research Intern

I help businesses scale via cold email outreach.

Outside of work, I tell people what a lovely dish lasagna is.

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