MOBKOI

MOBKOI has built the largest creative playground for digital media campaigns from Luxury to CPG. Our solutions work to make any brand look great, feel safe and reach audiences at scale in a meaningful way.
Our mission is to accelerate the use of creative solutions to deliver business outcomes. Inspire a cleaner digital ecosystem with high-quality ad experiences, empower advertisers, Publishers, and end-users.

Part of You & Mr Jones Group, our long-term vision is to become the world’s largest Brandtech™ media group.

Commercial Director South East Asia (SEA)

Sales Director Singapore

Unruly

Unruly is an ad-network using first emotional party data to deliver outstream video content across brandsafe & premium publishers. Unruly is the video expert of NewsCorp, one of the biggest worldwide-diversified media and information company.

•	Support and develop NewCorp Consortium & key accounts portfolio across the NSW state to ensure excellent understanding of Unruly value proposition and products. 
•	Tracking revenue performance across my portfolio and determine corrective measures where needed.
•	Identify key frictions and barriers specific to these agencies and lead scaled solutions - evangelized the outstream video model in Australia is part of my daily basis challenge.
•	Leading the Unruly neuro-science ad-solutions in Australia.
•	Built, developed and sold the Unruly Programmatic Guaranteed offering.
•	Average of +300% each quarter on my patch Vs. Year-1.

Portfolio: OMG, IPG, Publicis Group - media agencies and trading desk in the New South Wales state.
Account clients: Samsung, MacDonald’s, Aldi, CitiGroup, Visa, Diageo, Hyundai, Federal Government…

Senior Sales Manager

• Management & coordination of the video ad campaigns for the biggest group media agency in Australia.
• Point of contact for clients about insights, reporting & metrics questions, data and any other requests.
• Help sales people to build a strong relationship with clients with my daily basis clients work relation.
• Developing the Unruly data offering in Australia  working  closely with the London HQ  product & marketing team.
• Working closely with third party companies like Lotame, Grapeshot, MOAT, Nielsen to optimize the campaign KPIs.

Portfolio:  GroupM, OMG, IPG, Publicis Group, Havas, Dentsu - media agencies and trading desk in entire Australia.
Account clients:  P&G, Unilever, PayPal, Toyota, KIA, Philips, Disney, Netflix, Activision, 7Eleven, Accor…

Senior Client Service Manager & Data Lead Australia

Teads.tv

Teads is a french company which has invented inRead format, it has become the number 1 viewable marketplace worldwide with their mobile and desktop rich format.

• In charge of Havas Media Group, I maintained the partnership and built relationships.
• Developing proposals regarding the client’s challenges, delivered after-sales services to expend accounts and grow revenue.
• Managing French/International campaigns (managed service or programmatic) from Paris. 
• Daily monitoring & optimization of the Affiperf programmatic revenue with the internal tool, in discussion with the Agency traders.
• Strong media video & mobile environment knowledge.
• Founder of TEADS running, a weekly event proposed to my agency clients to run and being coached by a professional runner athlete.

Portfolio: Havas Media, Arena Media, BETC.
Account clients: Emirates, PayPal, BNP, Carrefour, Canal+, Hermes, PSA, Kia, Hyundai, SFR, Orange, LG…

Sales Manager

Mobvalue

Mobvalue was a premium ad-network focusing on Mobile advertising and was number 1 in France regarding the monthly users reach. Mobvalue was bought by Prisma Media Group, and was integrated to the Prisma Digital solutions.

•	Building, managing relationships and developing business brands into my portfolio. +95% increase of net revenue my first year. 
•	Making appointments, demonstration about our new mobile ads format, technologies and partnerships.
•	Recommendation of bespoke mobile media strategy across brand into my portfolio.
•	Support and monitoring campaigns from the first creative step with our studio team to putting online with the traffic team.
•	Building and developing the mobile programmatic Mobvalue solution.
•	Built, developed and sold the advertising offer of syncro’ TV x mobile solution which became a bestseller product. Havas identified Mobvalue as a preferred audio partner.

Portfolio: Havas Media, Arena Media, IPG, small & middle business media agencies.
Account clients: Canal+, Carrefour, Peugeot, Mulliez Group, Orange, FDJ, Axa…

Wavemaker

Media agency part of GroupM, the world largest media investment business.

• Evaluation of the client needs & digital media recommendation.
• Coordination of digital experience departments.
-internal : display, search, performance marketing, social media, brand content, mobile, AdExchange, trafficking.
-external : Media owner, creative agencies, advertising providers.
• Monitoring & optimization of campaigns KPIs.
• In charge of Twitter and Facebook of KR Media.

Big account clients : Michelin, LDC Group, UPS, Mapa Spontex, Oscaro, Oxford, Sushi Shop, Vivarte

Digital Media Project Manager

aufeminin Groupe

AuFeminin Group is an international Publisher focus on producing and delivering women content across different site as Marmiton, My LittleParis, AuFeminin.com.

• Work for Aufeminin & Marmiton websites and other brands of the group. 
• Campaign reports 
• Benchmark & competition analysis.
• In charge of OPS (follow & reports).
• Advertising data.

Big account clients : Disney, Coca-Cola, Henkel, LVMH, Microsoft, Maif, Bouygues, Hsbc..

Digital Account Manager

Havas Media Group

6th media & communication group worldwide and bigger French media agency in term of revenue.

• Coordination of intern & extern events.
• Data base management.
• Global internal reporting.
• Animation of the internal discussion network.

Assistant Head of external and internal Communication

Hey there! 👋🏻 I'm Baptiste, or you can call me Bap’. 

If you're here, chances are we've crossed paths in the Ad-Tech/Media-Marketing realm. 
Welcome aboard! 🚀

For the past 14 years, I've been navigating on what I call the Golden Triangle (Brand - Agency - Ad-Tech solutions) - helping Fortune500 giants and smaller gems via the different companies I’ve worked for (in Paris, Sydney, Singapore).

In the last five years in the dynamic landscape of Singapore I've been scaling a high-impact ad-solution across SEA (and beyond) 

If you
- Want to learn how I get results,
- Need case studies,
- Or just want to brainstorm industry topics/ad-tech projects or more.

Contact me or follow this page.

I will be sharing insights on Branding, Advertising Effectiveness, and thoughts I gathered from experiences and conversations with CMOs, Brand Managers, Agency Leads/Directors/Planners, and the talented folks in my network.


baptiste.graffin@mobkoi.com
baptiste.graffin@gmail.com
+65 9627 1702.

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