Alfa Realty Incorporadora

Real estate developer focusing on ultra-high-end properties.

Main activities:

Creation and implementation of content strategies aligned with business objectives, aiming to increase engagement and conversion; Planning and managing social media campaigns, including the creation of editorial calendars and performance analysis; Managing, reviewing, and producing content for blogs, websites, newsletters, and other digital platforms; Developing and strengthening brand identity through creative strategies that ensure visual and message consistency across all channels;
Acting as a liaison between agencies, production companies, and the company; Identifying and managing partnerships with influencers to expand the brand's reach and authority; Guiding and training teams on best practices in digital marketing and branding; Planning and executing events for clients and prospects, ensuring a memorable experience aligned with marketing objectives.

Marketing Coordinator

Setin Incorporadora

Senior Marketing Analyst

Content specialist, responsible for the digital content area within the real estate development company.

Key activities:
- Mediator between agency and Company;
- Definition and approval of topics for the blog and social media;
- Approval and monitoring of on-page and off-page SEO;
- Strategist for relationship/CRM workflows on the Hubspot platform;
- Copywriter for marketing emails and motion content for nurturing and event invitations.
- Content creator for TikTok, Reels, Pinterest;
- Influencer marketing;
- Production and coordination of video scripts;
- Digital content strategist for product launches.
- Creation and approval of designs.
- Social media and social listening.

Marketing Analyst

Flag Comunicação

Clients Served: UHG Brazil | Amil, Hospitals Americas, and others.

Key Activities:
- Creation of media plans for Facebook, LinkedIn, and Google;
- Planning and execution of campaigns and ad boosts on Facebook Ads, LinkedIn Ads, and Google Ads;
- Analysis and monitoring of digital campaigns;
- Campaign optimization and creation of high-quality action reports.

Media and Inbound Marketing Analyst

Clients Served: UHG Brazil | Amil, Hospitals Americas, and others.

Key Activities:
- Responsible for email dispatches and data filter creations within the Salesforce Marketing Cloud  platform;
- Development of weekly and monthly reports on the dispatched emails;
- Formulation of proposals for improvements and feedback on the sent emails;
- Sending SMS via Salesforce Marketing Cloud;
- Creation of relationship workflows and process automation;
- Reports on campaign results.

Inbound Marketing Analyst

Activa-ID Tecnologia

FREELANCER | Company specializing in identification technology, traceability, and connectivity.

Key Activities: 
- Planning content strategies for attraction, conversion, sales, and enchantment;
- Content production for blogs, social media, email marketing, and ads (Facebook and Google);
- Coordination of the Marketing team (Copywriting, design, and customer service).

Content Head

ROOM33 Agency

Agency with a focus on the real estate market.

Key Activities: 
- Mapping the current strategy of new clients; 
- Lead scoring criteria
- Mapping content according to the Customer's journey; 
- Definition of buying journeys; 
- RD Station configurations; 
- Segmentation and tagging of leads in the database; 
- Validation of leads by Data Valid; 
- Creation of custom fields to integrate with CRM information; 
- Database segmentation by opportunity stages in CRM; 
- Creation of nurturing flows; 
- Lead Qualification Criteria; 
- Creation of email and landing page content; 
- Results reporting; 
- Monitoring and optimization of flows.

Camaleão Conteúdo Agency

Digital agency specialized in Content Marketing.

Key Activities: 
- Consultant responsible for defining the target audience, Customer journey, and clients' publication schedule; 
- Planning content strategies for the sales funnel; 
- Production and approval of content for blogs, social media, and ads (articles, e-books, landing pages, presell, advertisements, email marketing); 
- Coordinator responsible for the agency's copywriters.

Key activities: 
- Content production for blogs with a focus on SEO; 
- Translation and modification of content in English; 
- Editor responsible for the team of remote copywriters, managing the distribution and receipt of topics and articles; 
- Recording videos for content marketing education.

Intern

My main objective is to contribute from day to day from the company with all my knowledge acquired in 7 years of experience in the areas of creativity, content and performance, with an intuition of bringing improvements and novelties to internal and external communication of the company.

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