Barb Bertsch, MA, CPPM's Linkedin Analytics

Please contact me at: barb.bertsch@authenticbrand.com 952.412.6714 A talented multi-channel Marketing leader with 15+ years of diverse experience within large and emerging growth manufacturing and distribution companies. Proficient at collaborating with multiple stakeholders to determine audience interest while developing strategic go-to-market marketing plans that align with the company's business priorities and initiatives. Proven results in brand development, employee experience and organizational development with a passion for well-defined corporate values that are driven by leadership and embraced by employees. POSITIVITY-RESPONSIBILITY-RELATOR-ARRANGER-MAXIMIZER StandOut Themes: CONNECTOR-ADVISOR I’m a practical, concrete thinker who is most powerful when reacting to and solving other people’s problems. I’m a multiplier, always trying to put two things together to make something bigger and better than it is now. Specialties: Global Marketing, Product Portfolio Management, Pricing, Channel Marketing, Market Based Pricing, Product Marketing & Business Strategy, Profit & Loss (P&L), Market Based B2C, Program Management, Business Development, Marketing Communications, Digital Marketing, Lean Principles, Cross-Functional Team Leader, Competitive Analysis, Strategic Planning, Customer Care, Corporate Wellness programs, Inside-out Branding, Culture, CRM Project Management