Barb Bertsch, MA, CPPM's Linkedin Analytics

Please contact me at: [email protected] 952.412.6714 I’m a results-driven marketing leader with 25+ years of experience helping businesses—from large-scale manufacturers to high-growth startups—build and execute marketing strategies that drive real impact. My expertise spans manufacturing, distribution, tech, and professional services, giving me a unique perspective on how to align marketing with business priorities across various industries. I thrive at connecting the dots—bringing together strategy, messaging, and execution to create marketing programs that resonate. Whether launching a brand from the ground up, aligning sales and marketing for growth, or optimizing a global product portfolio, I focus on delivering strategies that not only attract customers but also strengthen internal culture and brand identity. I’m passionate about well-defined corporate values that are driven by leadership and embraced by employees. A strong brand starts from within, and I enjoy helping organizations build a marketing foundation that reflects their culture, mission, and long-term vision. Strengths Finders Top 5: POSITIVITY-RESPONSIBILITY-RELATOR-ARRANGER-MAXIMIZER At my core, I’m a Connector and Advisor—a practical problem-solver who maximizes opportunities by bringing the right people, strategies, and ideas together. I excel at adapting to changing business landscapes, whether working with executive teams, coaching growing companies, or optimizing go-to-market plans. Strengths & Specialties: ✔ Marketing Strategy & Execution – From startups to $100M+ businesses ✔ Sales & Marketing Alignment – Creating synergy that drives revenue ✔ Global & Channel Marketing – Managing product portfolios across markets ✔ Brand Development & Culture – Inside-out branding that engages employees & customers ✔ Competitive Analysis & Pricing – Market-based pricing strategies that maximize growth ✔ Coaching & Leadership – Advising businesses to scale strategically I love working with teams that value collaboration, innovation, and a customer-first mindset. Let’s connect and explore how we can drive meaningful results together!