Authentic®

Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence.

Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value.

We are Authentic Fractional CMOs™
Tested. Trusted. True Executives.
Learn more at www.authenticbrand.com

Authentic Fractional CMO™ 

Networking with Grace

Lead, facilitate and provide connections to weekly job transition group of under and unemployed professionals. The group has been in place since 2009. We have over 500 members, the majority of whom are now employed. The group has a tremendous track record of successfully helping to place those seeking new opportunities.

Volunteer Servant Leader | Job Coach | Advisor | Networking Mentor

Bertsch Marketing Connection, LLC

Bertsch Marketing-Connection is all about helping you grow your business and connect-the-dots between your vision and a focused marketing strategy that supports your specific situation and goals. Defining the most effective marketing strategy is critical in creating a solid path to success, allowing you to more effectively market your business into the right channels, with the right communication, with the right methods and at the right time to maximize your business objectives. 


Bertsch Marketing-Connection develops strategically sound deliverables around these concentrated areas of expertise:

BRAND ALIGNMENT
♦This is an “inside out” process where we help define (or refine) core values and brand equity to ensure that the right message is understood and embraced within your company first so that the outward communication is consistent, relevant, impactful and motivating.  
Employees-->Engaged with brand =  Growth

MARKETING STRATEGY
♦Connecting the dots between your company vision and company goals. The deliverable would                         be a marketing strategy designed to support your growth.
♦After a thorough “deep-dive” into your specific business situation and needs, we deliver an in-depth marketing strategy uniquely designed to support your desired growth. 

MARKETING PLANS
♦Connecting the strategy to execution. Developing the right marketing plan to align with the marketing strategy. The outcome is a tactical plan that puts your marketing strategy into motion.

MARKETING AND SALES EFFECTIVENESS
♦In order to make your sales people as effective and efficient as possible, we help in connecting sales and marketing to share a single voice and focus.
♦We facilitate and stimulate a deep collaboration between marketing and sales to pinpoint key areas of success (i.e. “what’s working and what’s not”), resulting in an optimized sales (and marketing) team with a shared focus and effort on company growth.

Founder + Consultant

BANKCode

87% of sales professionals don’t feel adequately prepared for sales calls and 66% of customers are turned off by sales presentations—all because salespeople struggle to effectively communicate the value of an offer.*
B.A.N.K.’s personality sales training helps you beat the odds and master the science of communication, negotiation, and closing more sales for increased revenue that will transform your life.

BANKCODE Affiliate

Grant Thornton LLP

Grant Thornton LLP Transaction Services helps high-growth, dynamic companies navigate complex transactions – whether buying or selling – with speed and agility. From deal strategy to due diligence, through the integration of a new business and performance improvement, we help clients solve problems, manage risk and seize opportunities to unlock their potential for growth.

I focus on operational performance improvement, or the process of enhancing revenue and margins, reducing direct costs, aligning both SGA and OH, and optimizing working capital.

Transaction Services Manager

HM Cragg

HM Cragg has been providing quality backup power solutions since 1968 as a manufacturer’s representative and distributor of uninterruptible power systems, power electronics, backup battery applications, and other complementary products.

HM Cragg provides a full range of preventive maintenance services for backup battery and UPS applications as well as installation services for telecom, switchgear and control, and power plant environments.

HM Cragg has been employee-owned since 1998. We are certain, based on feedback from customers and vendors, that treating each other the way we want to be treated makes good business sense. As owners, our employees have the responsibility to go the extra mile to satisfy customers and vendors.
 that the team is able to articulate it adequately and consistently to prospective clients. 

As Director of Marketing and Sales Effectiveness, I led the overall development and execution of the marketing strategies and the alignment of marketing with the sales organization in order to support products and services and drive sales growth. Ensure the HM CRAGG value story and its products and services are fully understood by the customer and our employees.

My Responsibilities:
*Identify, establish, and implement frameworks, processes, and tools to help improve sales efficiency
*Develop and maintain a lead management process for all HM CRAGG sales teams
* Work with sales leadership, sales team and sales infrastructure and support to develop the enterprise sales competency 
* Partner with sales manager to assess and refine or remove current sales and account management operation processes to accelerate win rates and sales cycle times
* Create and implement sales and account management processes that adapt to the customers buying processes and make it easy for customers to buy

Director of Marketing and Sales Effectiveness

HM Cragg has been providing quality backup power solutions since 1968 as a manufacturer’s representative and distributor of uninterruptible power systems, power electronics, backup battery applications, and other complementary products.

HM Cragg provides a full range of preventive maintenance services for backup battery and UPS applications as well as installation services for telecom, switchgear and control, and power plant environments.

We’ve been employee-owned since 1998.  We are certain, based on feedback from customers and vendors, that treating each other the way we want to be treated makes good business sense.  As owners, our employees have the responsibility to go the extra mile to satisfy customers and vendors.

1.  Develop and execute marketing programs to achieve revenue, profitability and market share objectives
 2.  Establish strategic marketing plans to achieve corporate objectives
 3.  Direct work for the marketing team; managing, hiring, training, performance and rewards
 4.  Closely work with sales to establish and maintain consistent corporate image throughout product lines, promotional materials and events.
5.  Manage and promote a Wellness Program for all employees. Establish quarterly challenges and rewards, and provide ways for employees to take ownership and maintain an overall healthy lifestyle.

Marketing Manager

The Toro Company

Promoted to international product and marketing manager for Toro and Lawn-boy branded products including, hand held, snow, and walk power mower product lines in order to promote and market the Toro brand within Canada, Latin America and Asia, with support to Europe and Australia.  Managed dealer, distributor and mass marketing channels. Direct responsibility for P &amp; L for Canada, Latin America, and Asia grossing $25million in annual sales. Formulated and executed strategic and annual marketing, product and business plans for Canada, Latin America, and Asia that were instrumental to achieving consistant revenue growth. Created and implemented marketing programs, press relations, advertising, web content,internal and field sales communications, and product launch for the dealer direct market within Canada. Monitored forecast and inventory for four international markets, ensuring availability of all consumer product categories while also practicing assest management of warehouses.

Marketing and Product Manager, Associate

Functioned as inside sales representative for forty new and exisiting accounts, negotiating annual commitments and product delivery times, along with program training and general information. Executed sales and marketing service logistics for 150 retail dealers in Eastern Canadian territory collectively grossing $4M in annual sales. Conducted on-site dealer meetings for groups of 30 to 150 dealers.  Created and delivered presentations that educated dealers on product, pricing, promotion, marketing, and product training information.

Canadian Sales and Marketing Coordinator

Provided quality customer service for consumers, dealers and distributors requiring technical assistance, part identification, order status, and problem solving.

Customer Service Representative

Selected to administer and supervise the Toro Warranty System for domestic and international warranty claims.

Customer Warranty Representative

Please contact me at: 
barb.bertsch@authenticbrand.com 
952.412.6714

A talented multi-channel Marketing leader with 15+ years of diverse experience within large and emerging growth manufacturing and distribution companies. Proficient at collaborating with multiple stakeholders to determine audience interest while developing strategic go-to-market marketing plans that align with the company's business priorities and initiatives. Proven results in brand development, employee experience and organizational development with a passion for well-defined corporate values that are driven by leadership and embraced by employees.

POSITIVITY-RESPONSIBILITY-RELATOR-ARRANGER-MAXIMIZER

StandOut Themes: CONNECTOR-ADVISOR
I’m a practical, concrete thinker who is most powerful when reacting to and solving other people’s problems.
I’m a multiplier, always trying to put two things together to make something bigger and better than it is now.

Specialties: Global Marketing, Product Portfolio Management, Pricing, Channel Marketing, Market Based Pricing, Product Marketing & Business Strategy, Profit & Loss (P&L), Market Based B2C, Program Management, Business Development, Marketing Communications, Digital Marketing, Lean Principles, Cross-Functional Team Leader, Competitive Analysis, Strategic Planning, Customer Care, Corporate Wellness programs, Inside-out Branding, Culture, CRM Project Management

Taplio

Barb Bertsch, MA, CPPM's Linkedin Analytics

Barb Bertsch, MA, CPPM

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