Sara Barbi's Linkedin Analytics

Passionate about communication and marketing in all their forms, I work as EMEA Brand Media Specialist at Fossil Group, where I manage partnership and branded media activations for all the brands (Fossil, Michael Kors, Diesel...) for EMEA region. During the years working for PR and communication agencies, I had the opportunity to work with different SBU both local and international and to collaborate with fashion and retail companies such as LEGO, Lee, Maison Marchè, Pimkie, Amazon Fashion, Nenette, New Balance, Eastpak... For passion, I dedicate myself to the physical aspect of communication, such as Experiential Marketing, Retail, events and Pop Up stores, believing that experiential retail is the future for brands. I deepened this during the IED course "New Retail and Shop Experience" where I had the opportunity to study how shopping experience evolved and how, also with pop up stores, companies could improve customer experience and relation. I write about this topic on my blog, www.sarabarbi.it. I managed also communication activities for new stores opening and events, handling also activations with the objective to drive consumer to the stores. I managed branded content and influencer marketing projects too. During my free time I'm a volunteer for TEDx Mantova where I manage the event communication and promotion through social media. I also manage social media, website and newsletter for a wellness center and an organic store in my hometown.