Sara Barbi's Linkedin Analytics

I am passionate about Marketing, Media, and Experiential Marketing with over 6 years of experience in international companies and agencies. My passion for Experiential Marketing has driven me to explore and create unique and immersive experiences over the years, which I consider essential for brand marketing strategies. I write about these topics on LinkedIn, on my Blog (www.sarabarbi.it), on Instagram (@buzz.letter) and in my Newsletter , where I share news, ideas, and insights with an overall community of over 2,000 professionals. Currently, I hold the role of Global Marketing & Media Senior Specialist at Fossil Group, where I develop global media and experiential marketing strategies for various watch and jewelry brands, both owned and licensed. Throughout my career, I have collaborated with numerous companies in the fashion and retail sectors, including The LEGO Group, Lee, Maison Marché, Pimkie, Amazon Fashion, Nenette, New Balance, and Eastpak. My experience ranges from managing 100% digital communication campaigns to drive-to-store campaigns, as well as handling partnership projects and branded content. In my free time, I volunteer for TEDx Mantova, where I manage event communication and promotion through social media platforms. My goal is to continue growing and learning in the fields of Marketing, Media, and Experiential Marketing, helping brands tell their stories in new and engaging ways. If you are interested in these topics, let's connect!