MarketingLens Ltd.

MarketingLens - Digital Marketing Strategy Management - Digital Results Delivered

Managing Director

Google

Helping some of the largest Fintech Companies in Europe with their Digital Marketing Strategies;
- Building the digital roadmap
- Scaling Activities/Automation
- Tracking, Measurement & Attribution
- Building out the Audience Strategy
- System Integration

Snr. Large Account Manager - Fintech

1. Project Torch - Olympic Games Rio 2016
Worked on the definition, pricing and the go-to-market model of Google's Project Torch – Rio 2016 Olympics. Helped to craft the strategy, advise on many technical and product challenges for the largest advertisers and the publishers in LATAM.

2. Consulting/Solutions
Worked with the largest Universities and Online Education Platforms in LATAM. I helped them to form their digital strategy around better Measurement & Attribution, Export and Programmatic projects.

3. 20% Projects
- Worked on developing a tool - "Project Blue" that focuses on specific attribution modelling.
- Delivered several trainings for SPLATAM about Programmatic tactics/optimization

Key Account Manager - Education (on Rotation in Mexico City)

Oracle

Given the industry-specific nature of the GBU (Global Business Unit) offerings, Oracle has made the FSGBU (Financial Services GBU) a dedicated organization that develops, sells, and services the essential operational solutions to clients like retail and commercial banks and insurance providers. 
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Snr. Business Development Consultant - Global Business Unit - UK Financial Services

Business Development Consultant - UK & Ireland Technology – Online Media & Services

The Energy Exchange

The Energy Exchange is part of Clarion Events, a global business-to-business event organiser. Clarion Events employs a staff of 300 people in offices around the World: 
UK, Germany, The Netherlands, South Africa, USA, Brazil, UAE & Singapore.
The Energy Exchange has achieved recognition for the organisation, strategic and technical conferences within the Upstream Oil & Gas sector. 
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My Role was to ensure continuity of client relationships, build new contacts, promote the Company and to ensure that it's represented in the best way possible within the industry, in targeting specific companies to attend the conferences run.

Head of Client Relations

East Euro Link

EastEuro Link is renowned for providing premier strategic events for the emerging markets operating across a variety of industry sectors and focusing on the region of Central, East and Southeast Europe. 
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As the Sponsorship Consultant, I helped companies to attract their key customers to investment and finance projects focusing on PE,  Conventional energy, Alternative Energy, PPP and Insurance.

Investment - Sponsorship Sales Consultant

Galorath Incorporated

Project Management Software for parametric, predictive modelling – SEER by Galorath. Project planning, estimating and tracking software for complex projects.
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My task was to gather marketing intelligence about key accounts in the aerospace and defence industry,  Also organizing the SEER Annual Conference 2006 at Silverstone for the Galorath’s UK strategic clients.

Marketing Assistant

With over a decade of leadership experience, my core competencies lie in strategic digital marketing and investment management, particularly at MarketingLens Ltd. My mission is to deliver tangible digital results that drive growth and success. My approach is grounded in a steadfast commitment to our clients' objectives, fostering an environment where innovation and strategic thinking thrive. This alignment with MarketingLens's mission has enabled me to contribute diverse perspectives and a wealth of experience to the team.

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