sweetgreen

head of social

Focus Brands LLC

Senior Social Media Manager, Auntie Anne’s & Jamba

Hired to lead strategic operations for Auntie Anne’s, later earning a promotion to add the Jamba brand. Manage team responsible for social strategy, content calendars, 360-brand campaigns, and community management across 5 platforms (per brand) including Facebook, Instagram, Twitter/X, TikTok, and Threads, with combined following of 2M+. Direct partnerships, influencer engagements, and high-level strategic initiatives, managing a budget of $100K+. Oversee an agency producing lo-fi and user generated content to integrate into the content strategy. Partner with digital, loyalty, and operations teams for LTOs and PR activations.

Social Media Manager, Auntie Anne's, Jamba 

Social Media Manager, Auntie Anne's

The Coca-Cola Company

Crafted an organic social strategy for The Coca-Cola Company's emerging brands, Honest Tea and ZICO Coconut Water, emphasizing an always-on approach. Directed content strategy, orchestrating social photoshoots, content calendars, and copywriting to bolster brand goals. Provided detailed monthly performance reports. Relocated to Atlanta in 2019 following an office closure.

- Boosted Honest Tea's followers by 9%, engagement by 11%, and reach by 18% YoY (2018-2020) through proactive day-to day strategies, content planning, and high-level community management.
- Instrumental in the U.S. launch of Coca-Cola's Costa Coffee by establishing its tone of voice social strategy, and content strategy. Collaborated with an agency to lay the foundation for the brand's U.S. social presence.
- Directed the 2021 Olympics social strategy and content for ZICO Coconut Water, collaborating with Olympic Athlete Nathan Adrian. Oversaw a photo shoot in San Francisco and managed its social execution.
- Served as Honest Tea's exclusive social media authority on the brand team, orchestrating content development, crafting compelling post copy, and driving community engagement through all social-first campaigns.
- Defined and set the brand's tone-of-voice and led all community engagement and management.

Social Media Manager, Honest Tea

Basically Bari

Freelance Social Media Specialist

Jellyfish Online Marketing US

Served as the sole social media representative in the U.S. for this UK based company. Oversaw the social strategy for high profile brands and fostered client relationships with prominent third-party partners such as Buzzfeed. Acted as the voice of the brand by crafting and content calendars and community management processes. Audited social competitors to drive strategy and support new business pitches. Delivered in-depth monthly performance reports tailored to each brand's objectives.

- Generated over 1.3M views through a Buzzfeed activation, producing videos and listicles that achieved significant digital reach and exposure.
- Orchestrated the organic social strategy and execution for notable brands such as ForRent.com, CARFAX, SilverScript, GoBe, Lacoste, Walden University, and Elizabeth Taylor.

Social Media Manager

Social Media and Outreach Associate

Marriner Marketing

Managed daily content planning, community engagement, and asset development as the brand voice for Butterball Foodservice, The Original Cakerie, and Clarion Hotels. Spearheaded live social media coverage at events and trade shows while orchestrating engaging contests and sweepstakes.

Community Manager

Social Media Coordinator

MGH, Inc.

-	Created editorial calendars including content and asset creation
-	Performed competitive tracking and research to optimize new account strategy
-	Implemented Twitter advertising strategy

Social Media Intern

The Lancaster Science Factory

-	Developed and lead effective social media campaign for non-profit organization on Facebook & 
        Twitter
-	Managed and tracked day-to-day activity on social media accounts managing community outreach

Social Media and Public Relations Intern

IMRE

-	Performed competitive social media research to present to client
-	Created recommendations for larger social media partnerships
-	Proactively tracked and reported social media accounts to the Social Media Sr. Program Manager

The Maryland Zoo in Baltimore

-	Assisted Director of Marketing and Digital Media by creating and updating Instagram account
-	Managed activity on Pinterest and Instagram account

Visual Communications and New Media Intern

Accomplished social media leader with deep expertise in multiplatform strategy, content creation, and community management for high-profile brands, with full budget oversight. Excels in ideation and brand representation, achieving a 51% boost in Auntie Anne’s impressions and 37% increase in engagement. Established a TikTok presence with 244K followers and 250M hashtag views. Guides partnerships and influencer collaborations while inspiring team members to exceed set objectives. A pioneering trailblazer dedicated to fostering vibrant brand communities across platforms with a commitment to continuous brand growth and robust digital engagement.

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