Christmas Tree Shops

Directed all digital & offline advertising, CRM/Email systems & contact strategies, loyalty program, analytics, reporting, consumer research, and website content & experience. Oversee internal staff, advertising agencies, key vendors, and budgets in the execution marketing programs and advertising spend.

Senior Marketing Director

Aerosoles

Overall management of the Ecommerce business including P&L, budgets, management of internal team and external agencies for digital advertising, Email marketing, online merchandising, customer service, and website content, updates, promotions, development, and maintenance.

Vice President Ecommerce & Consumer Engagement

Executed all omni-channel sales & marketing initiatives including digital advertising, Email marketing, catalog circulation & direct mail, website updates and development, promotion planning, loyalty program, and the analysis of consumer demographics and purchasing behavior to deliver data driven insights.

Vice President CRM & Marketing Analytics

Managed marketing and website initiatives to grow sales & profits, including: budgets, sales forecasts, consumer contact strategies, email segmentation & deployment, catalog circulation and direct mail programs.  Launched new digital marketing programs in paid search, affiliate programs and online advertising.

Marketing Director

Results-driven ecommerce & marketing professional with extensive experience in utilizing marketing systems to drive growth, managing digital marketing, Email marketing, CRM/CDP systems, loyalty programs, direct mail, acquisition, retention, launching and migrating websites, consumer analytics, customer service and call centers.

Executive Skills and Experience : Ecommerce, Digital Advertising, Email Marketing, Retail, D2C, CRM & CDP Customer Databases, Loyalty Programs, Website Management & Migration, Online Merchandising, Acquisition, Retention, Consumer Analytics, P&L Management, Agency Management, Staff Development

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