Barron Braden's Linkedin Analytics

I architect revenue strategies that challenge conventional approaches in SaaS, eCommerce, and professional services. As a growth-focused executive, I've scaled global SaaS platforms across 20+ countries, transformed consumer digital experiences, and built ventures from the ground up. My advantage comes from challenging client assumptions, moving beyond conventional consultation to offer bold strategic insights that lead to unexpected and transformative solutions. This approach has proven effective across veterinary tech, insurance, banking, GPS/telematics, professional education, and digital marketing sectors. I specialize in unifying B2B/B2C revenue operations, developing market expansion strategies, and creating scalable eCommerce channels that drive sustainable growth. Most recently I have been leading the establishment and subsequent transformation of First Rescue Roadside Rescue to AMI Roadside Rescue (IAG) including the consumer revenue strategy. My early career was within the banking and finance sectors across both NZ and the UK before moving into sales leadership (CRO) and transformation (CTO) roles.