Barry Rodrigues's Linkedin Analytics

I see early-stage startups struggle every day. In fact, 2 out of 3 startups fail in their first year. And not all of them have bad products. They just have ineffective marketing. As a 24-year marketing veteran, I've figured out that marketing is about 3 things. 1 - Building brand equity 2 - Generating high-quality MQLs 3 - And driving revenue. If your marketing isn't doing these three things, you need to evaluate your marketing strategy. I help early-stage B2B startups and small businesses scale their marketing process so that they can get quicker results. That means less time spent on brand guidelines, writing creative copy, and all that fluffy tactical stuff.....and focusing on the initiatives that drive revenue. The growth accelerator that I have put together covers: 1) Target Audience 2) Messaging Framework 3) Traction Channels 4) Content Roadmap 5) Cold Email Outreach 6) LinkedIn Marketing 7) Sales Process Mapping 8) Building a Tech Stack 9) OKRs & Metrics In short, we make your marketing function self-sufficient so that when we're done, your marketing keeps on going. In 2024, I am keenly interested in gaining a deeper understanding of Artificial Intelligence (way beyond ChatGPT) 😁 Being a full-funnel marketer, I am also proficient in content marketing, social media management, demand generation, digital marketing, customer relationship management (CRM), When I'm not working, I catch up on my two other passions. I keep up with pro wrestling. I am a huge WWE fan and a pro-wrestling enthusiast in general. I also love watches and as a self-professed watch nerd, I love collecting all kinds of watches from modern chronographs to divers and vintage timepieces. If you're a B2B startup struggling with your marketing strategy,.....or if you want to chat about marketing, growth strategy, or content development (or watches), DM 📧 me on LinkedIn or email me barry@nexgen.digital Stay safe, stay awesome.