Barry Rodrigues's Linkedin Analytics

I see early-stage startups struggle every day. In fact, 2 out of 3 startups fail in their first year. And not all of them have bad products. They just have ineffective marketing. As a 25-year marketing & growth specialist, I've figured out that marketing is about 3 things. 1 - Building brand equity 2 - Generating demand 3 - And driving revenue. If your marketing isn't doing these three things, you need to evaluate your strategy. I help early-stage B2B startups and small businesses scale their marketing process so that they can get quicker results. That means less time spent on brand guidelines, writing creative copy, and all that fluffy stuff.....and focusing on the initiatives that drive revenue. The growth accelerator that I have put together covers: 1) GTM Strategy 2) Ideal Customr Profile 3) Messaging Framework 4) Demand Generation 5) Cold Email Outreach 6) LinkedIn Marketing 7) Sales Development 8) Tech & AI Integration 9) OKRs & Metrics In short, we make your marketing function self-sufficient so that when we're done, your marketing keeps on going. In 2025, I am keenly interested in gaining a deeper understanding of Artificial Intelligence (way beyond ChatGPT) 😁 and how AI can be used to improve processes and save time. When I'm not working, I catch up on my two other passions. I keep up with pro wrestling. I am a huge WWE fan and a pro-wrestling enthusiast in general. I also love watches and as a self-professed watch nerd, I love collecting all kinds of watches from modern chronographs to divers and vintage timepieces. If you're a B2B startup struggling with your marketing strategy,.....or if you want to chat about marketing, growth strategy, or content development (or watches), DM 📧 me on LinkedIn or email me [email protected] Stay safe, stay awesome.