Barry Alexander's Linkedin Analytics

A brand without consumer love is just another widget. The products and experiences we love belong to the brands that continuously aspire to connect and express themselves in the same way we do. The brands that earn our love and transcend are guided by teams who are building connection with audiences that are more than passive transactions and customer acquisitions. These consumers are engaged in the brand experience and active advocates of the brand’s message in their day to day lives. In this spirit, I have led brands and teams over the past two decades organized around bringing the audience and consumer into who we are (and aren’t) as a business, driven by insight and data. This and fostering a safe space for original, diverse thinking and innovation in all aspects of how brand and product is present in market is the foundation of brand health and commercial success. Brand Marketing Strategy and Commercial Leadership, Product/Portfolio Strategy and Innovation, Advertising and Promotion, Social Media, Partnerships and Sponsorship Strategy, Digital, Marketing Planning.