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As a first-generation college student, I know first-hand how higher education can change the course of life. As a passionate advocate for the transformative power of education, I founded Caylor Solutions to help institutions reach their mission-fit students by offering creative custom solutions for their web, enrollment, and marketing needs. Our approach goes beyond traditional marketing; we don't think you should recruit every single student—we want to help you find and recruit the mission-fit students that truly align with "who" you are. In addition to leading Caylor Solutions, I co-host the Higher Ed Marketer Podcast. On this platform, I gather industry leaders to share insights on the evolving dynamics of university marketing. We delve into topics critical to all higher education marketers aiming to make a genuine impact on their institutions. Whether you listen to our podcast, join an online summit, or attend an AI masterclass, I want to help you reach your full potential as a higher-ed marketer. Most recently, I released my first bestselling book, Chasing Mission Fit. In Chasing Mission Fit, I share my 35+ years of higher education marketing experience and give you a road map to reach your "Mission-Fit Students." Whether you're looking to enhance your institution's website, craft compelling content to reach more students and donors, or explore the frontiers of generative AI, I would love to connect with you. Let's explore how my team and I at Caylor Solutions can help you achieve your marketing and enrollment goals to reach your mission-fit students. Shoot me a message. I'd love to connect more. ***If this is our first time connecting, you may not know that I'm a complete AI junky, and I love to teach and train teams to leverage AI as a collaborator. If you or our institution want to dive deeper into AI, let's chat.
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