LC Waikiki

Head of Organizational Transformation & HR Systems and Processes

Driving Organizational Development & Workforce Transformation at LC Waikiki, a global fashion retailer with over 55,000 employees, more than 1,300 stores, and annual revenue exceeding $5 billion, operating in over 50 countries.

• Led change management efforts aligned with strategic business objectives, working closely with C-suite executives and key stakeholders to support the integration of new ways of working and foster cross-functional collaboration.
• Led organizational transformation initiatives, redesigning roles and structures while coordinating with key HR functions such as Compensation & Benefits, Learning & Development, Performance Management, and HR Business Partners to ensure successful implementation and adoption.
• Deployed the Organizational Health Index (OHI) model to assess and monitor the effectiveness and sustainability of transformation efforts.
• Conducted workforce diagnostics and organizational efficiency analyses to identify areas for improvement and drive structural optimization.
• Designed future-ready job roles, career paths, competency frameworks, and performance and bonus models aligned with the company’s strategic capabilities.

Head of Organizational Transformation

PwC Türkiye

Delivered strategic projects to enhance organizational performance for mid to large-scale international companies across various industries, leveraging PwC’s global methodologies and best practices.

• Organization Design & Change Management
• Organizational Effectiveness Analysis 
• Strategic Workforce Planning
• HR Transformation
• Equal Salary Certification Audits for related companies

Designed and led an Experience Day at PwC on the role of HR and OD in GenAI transformation, as well as the impact of GenAI on HR and OD functions.

Senior Manager, Workforce & Organisation - Consulting

DeFacto

Following my transition to PwC, I continued to support DeFacto by advising the CHRO and OD team on key organizational development projects, leveraging relevant PwC approaches and methodologies.

Organizational Development Advisor

Defacto is one of Turkey’s largest fashion retailers, with operations in over 30 countries and a workforce of more than 14,000 employees. The company offers a wide range of affordable fashion and has a rapidly expanding e-commerce channel. Defacto has been recognized for its investments in digital transformation and agile operating models in the retail sector.

• Oversaw Org Development, Performance, HRIS units.
• Served as the HR representative responsible for governance in the Agile Transformation Committee; delivered monthly presentations to the Steering Committee.
• Led the OKR-based performance transformation.
• Led end-to-end bonus calculation processes and business unit coordination across 7 distinct department-specific bonus models.
• Managed HC planning, optimized workforce effectiveness via efficiency analysis and roles redesign.
• Implemented the Strategic Workforce Planning (SWP) model based on Gartner’s methodology for product management teams; achieved a 12% increase in revenue per FTE (USD)
• Oversaw HRIS systems incl. SAP Success Factors, SAP HR, LMS, ATS tools.

Head of OD & Performance & HR IS

Kale Grubu

Kale Group is a diversified industrial group in Turkey, operating in defense, construction chemicals, machinery, and energy sectors. The group employs over 5,000 people and is known for its strategic collaborations with global partners, especially in the defense and aerospace industries.

• Served as Group Admin for performance and talent strategy systems, while also acting as the HR Business Partner for 120 HQ employees.
• Built and implemented succession planning in SAP SuccessFactors across group companies.
• Owned the Balanced Scorecard-based performance management system as group admin on SF.
• Created and launched the award-winning Kalegends MT Program from scratch; attracted 16,000 applicants with 96% satisfaction.
• Delivered strategic HR insights to the CEO and Board through performance, succession, and talent analytics.
• Led the digitalization of key HR processes, including 360 Feedback, ATS, and LMS tools.

Talent & Performance Manager

TSK (Türk Silahlı Kuvvetleri)

For nearly 8 years, I took part in key projects at the Turkish Armed Forces headquarters, focusing on strategic workforce planning, organizational structuring, career development, and recognition systems.

• Conducted organizational and role design initiatives aligned with regional geopolitical dynamics, in collaboration with NATO member states benchmarking studies.
• Led strategic workforce planning initiatives considering external environmental factors and technological shifts, including scale-up and scale-down workforce scenarios.
• Designed performance management systems and related organizational policies.
• Managed talent processes incl. promotion, assignment, recognition.

Organizational Development Team Leader

Organizational Development & Workforce Planning leader with 15+ years of experience in consulting, fashion retail, manufacturing, and the military. Skilled in organizational design, change management (Prosci certified), HR transformation, and workforce analytics. Proven track record of leading large-scale transformations in multinational environments, aligning people, structure, and purpose to build agile, high-performing organizations.

Organizational Transformation
Change Management
Strategic Workforce Planning
HR Transformation (Organization & Systems & Processes)
Performance & Talent Framework Design

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