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رئيس قسم المحتوى والاتصال الرقمي

Head of Content & Digital Communications

Burson

Social & Digital Media Strategies / Internal & External Communications / Data & Analytics and Media Intelligence-Relations for Energy, Techn, and [Semi] Gvnmt. accounts in Riyadh, Abu Dhabi and Dubai + CEO [Executive] positioning. 

Client List: Abu Dhabi Airports, EWEC, TAQA, Alat, Qualcomm

Senior Content & Communications

Qatar Museums

- Short-term contract at the Office of Chairperson of Qatar Museums during the FIFA World Cup event.
- Creation and implementation of a comprehensive social media audit and strategy across Instagram and X, that aligned with broader communication initiatives.
- Collaborating with various marketing departments within Qatar Museums and associated organisations, oversaw content production, audience engagement analysis, and reporting .

Acting Head of Social Media & Content - Chairpersons Office

Expo 2020 Dubai

Working on 200+ National Day ceremonies. From event organizing, planning, supporting, producing alongside government official media and Expo’s media services.

Lead Manager, National Day Ceremonies, Media Operations & Protocol

The Royal Hashemite Court

Handling all audio/visual and communications related tasks regarding traditional, digital and social media; managing a team of photographers, videographers, audio/camera operators, press officers, building strategic content plans and a/v products, forecasting potential opportunities from analyzing online/offline sentiment and insights from monitoring websites and social media platforms, working alongside Comms team regarding captions and press-release, making decisions on what media is intended for which channels, posting/releasing HRHCP’s public activities to news outlets, among various other managerial activities and roles.

Senior Manager Media Communications & Content Strategy Advisor - Private Office of HRH Crown Prince

Handling and supervising visual-media related responsibilities concerning photos, video and audio in the Strategic & Digital Communications Directorate. Creating the Weekly Wrap Up videos for His Majesty King Abdullah II's summary of weekly events that are launched on RHC's social-media pages, special short-videos for HRH Crown Prince Al-Hussein, supervising the technical aspects of going live and broadcasting on social-media channels during ceremonial events, strategically brainstorming ideas and online-products specifically for social media consumption, handling archival material and media, forecasting content for national events among other various audio/visual-media related tasks and responsibilities.

Senior Manager - Digital & Social Media Content Operations

Capturing photos and videos of all HM’s activities and programs for RHC’s social media and local and international news outlets and platforms.

Multi-Media Content Producer - Photographer / Videographer / Editor

The Café Gourmand

I managed all marketing/sales efforts for a local family-owned F&B business boutique café, bakery, and patisserie, focusing on photography and video promotion. I was responsible for keeping their Facebook and Instagram pages updated with images of their cuisine, as well as news about discounts and events.

Director Social Media Marketing

Adasat Studios

My personal Photography/Video & Design agency based in Amman, Jordan where I created and produced images and content for local and international clients.

CEO / Founder

Kalimat Magazine

Photography Editor & Content Contributor

Dirty Kitchen Secrets

Created short promotional montage videos for a recipe-book launch event at a Food Bloggers meet-up day for renowned Lebanese chef and food-blogger Bethany Kehdy.

Content Producer - Video

Freelancer

1-Independent work as a freelancer

2-Main Chief of Photography Judge in local Photography Competition; April-June 2008
Contributed my knowledge in photography in analyzing and   judging the winning image in a local photography competition held by www.shosayer.com called "Snapshot".

3-Jordanian Art: Freshly Squeezed Exhibition; June 2008
Collaborated project with the Local Foresight Art Gallery in Amman, to raise awareness and to create an open-forum for Digital Artists in Jordan. This was done by displaying the work of eight local visual artists including my own.

4-Commissioned for 3 time-lapse photography footage projects for Fluid Productions and Behind The Scenes event management companies. (Int'l Olympic Comittee, World Rally Championship, Audi Launch)

5- Publications on "osocio.org", "magamaps.com" and 'The Independant Jewish Voices of Canada' newsletter, March2009.

Director of Photography

TL;DR:

I help government entities and industry leaders streamline their social media operations, blending creativity and strategy to ensure smooth execution, engaging content, and measurable growth.

A little more:

My focus is making social media simple, effective, and impactful for government bodies and major corporate players. I specialize in designing strategies that work across platforms, ensuring content is creative and aligned with organizational goals and communications.

From managing day-to-day operations to spotting opportunities that set the brand apart, I’ll make sure your channels run like clockwork. Whether it’s creating scroll-stopping campaigns, finding new ways to drive traffic, or navigating platform trends, my approach ensures every post, tweet, and story is tailored for success, in accordance with KPI’s that we develop together.

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