Basim Alharbi's Linkedin Analytics

With a robust background in digital marketing and pharmacy, my journey in the professional world has been driven by a commitment to integrating healthcare and technology at Haleon. My mission is to leverage my expertise in omnichannel marketing strategy and data interpretation to optimize digital engagement and improve health outcomes. At Haleon, I am dedicated to aligning my work with the company’s mission, infusing every strategy with a deep understanding of customer needs and a passion for innovation. Since joining Haleon in July 2022, I have been instrumental in developing and executing a comprehensive digital marketing strategy tailored for the Saudi Arabian market. This strategy has encompassed everything from search engine marketing to sophisticated analytics, all aimed at enhancing engagement with healthcare professionals. My role involves a meticulous approach to data cleansing and SFE management, ensuring that our digital campaigns are precise and impactful, driven by both advanced technology and a personal touch.