Verizon

Digital Marketing Specialist

Great Place to Work® Institute (India)

Senior Brand Marketing Consultant

Brand Marketing Consultant

Eridium

• Managed day-to-day digital ad operations and performance of client accounts, requiring interaction with both internal and external stakeholders.
• Optimized the campaigns regularly through performance analysis, ad copy testing, quality score improvement, keyword management, and landing page optimizations.
• Conducted competitor analysis and provided the advertisers with deep understanding of vertical and competitive intelligence to help shape their white paper assets, landing page content and marketing strategies.
• Managed a team of 2 performance marketers handling Google Ads, Meta Ads, LinkedIn ABM Campaign and Stack Adapt.
• Managed the campaign budget and collaborated with the finance team to manage invoices, budget and campaign management fee.
• Managed campaigns of B2B clients like – Wipro, Korcomptenz, Senseforth and Superset.

Performance Marketing Analyst

aecc

• Managed and executed paid marketing via Google Ads, Facebook Ads and LinkedIn Ads.
• Optimized ongoing campaigns to improve the campaign performance. Also tracked and analyzed the user behavior on a regular basis.
• Strategized and automated email marketing campaigns through Zoho Campaigns, Zoho Marketing Hub and Zoho Forms.
• Accelerated the email campaign open rate by 4% by testing different email templates and themes.
• Generated 20% more form fills by strategizing the ad copies, creatives, landing page content, and sign-up form.
• Collaborated with the content and creative team to get the desired content and creatives aligning with the campaign theme.
• Participated in country call to educate the country heads about the campaign performance and lead generation.

SEM & SMM Analyst

Paragon Digital Services

• Managed search query reports regularly to add new keywords in the account.
• Optimized the account through keyword cleanups and account restructure.
• Managed campaigns, ads, sitelinks and keywords in Google Ads Editor and Bing Ads Editor.
• Managed account audit on a monthly basis to make sure that the account is healthy.
• Accountable for on-time delivery of daily, weekly and monthly reports and presentations to the clients.
• Managed reputed clients like – Intel, Diageo and Michael Kors.

Junior Search Engine Marketing Analyst

Process Executive

Innovative and seasoned marketing strategist with over 6 years of experience transforming brands and driving revenue growth across multiple sectors. Proven track record of elevating brand presence, generating leads, and increasing revenue streams through innovative marketing strategies. Skilled in market research, digital marketing, brand management, and cross-functional team leadership. Excel in leveraging data-driven insights to optimize marketing performance and exceed business objectives.

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