Forward Minds

What I did:
🔹 Spent a full year running self-funded affiliate campaigns, putting my own money at risk to master paid acquisition.
🔹 Managed campaigns on Meta Ads with budgets scaled from $50/day → $1,500/day, learning how to control CAC and scale profitably.
🔹 Designed and tested complete acquisition funnels: ad → creative → landing page → checkout → retargeting.
🔹 Optimized copywriting, creative strategy, and targeting to beat rising CPMs and ad fatigue.
🔹 Consistently turned ad spend into profit through funnel optimization, rapid testing, and strategic scaling.

What I learned (and now offer brands):
✅ How to diagnose and fix leaks in the acquisition funnel.
✅ Building scroll-stopping creatives & copy that drive clicks and sales.
✅ Designing profitable campaign structures that scale without killing ROAS.
✅ Using data analysis to optimize budget allocation and creative testing.
✅ Running ads with the mindset of a founder spending their own money—not an agency burning client budgets.

Founder & Media Buyer

Nexaminds

Strategic Assistance:
🔹Collaborate with the strategic marketing manager to develop and execute marketing strategies that align with the company’s goals and objectives.
🔹Conduct market research, competitive analysis, and customer insights to identify opportunities and drive strategic decision-making.
🔹Lead specific strategy formulation initiatives independently, providing valuable insights and
recommendations to optimize marketing performance.
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Marketing Operations Management:
🔹Work closely with the COO to streamline operational activities and processes, ensuring efficient delivery of marketing services.
🔹Develop and implement standard operating procedures (SOPs) for marketing operations to enhance productivity and quality.
🔹Monitor and assess marketing campaigns, identifying areas for improvement and recommending appropriate adjustments.
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Business and Marketing Analytics:
🔹Analyze marketing data, including sales trends, customer behavior, and campaign performance, to extract actionable insights and drive informed decision-making.
🔹Conduct regular industry research and analysis and deep dive into marketing data to identify opportunities, optimize marketing strategies, and improve ROI.
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Quality Assurance:
🔹Conduct thorough reviews and audits of marketing materials, campaigns, and deliverables created by other team members in the marketing department.
🔹Ensure that all marketing content and materials adhere to brand guidelines, quality standards, and client requirements.
🔹Provide constructive feedback and recommendations to team members to enhance the effectiveness and impact of their work
🔹Collaborate with the marketing team to develop best practices, templates, and guidelines for consistent and high-quality marketing outputs.

Marketing Operations Analyst

Tunis Business School-University of Tunis

🔹Prepare and supervise assignments and reports.
🔹Demonstrated expertise in Linear Programming, fostering a dynamic and collaborative learning environment that motivated students to achieve academic excellence.
🔹Facilitated students’ mastery of concepts and empowered them with the skills and knowledge necessary to solve complex optimization problems.

Linear Programming Instructor 

Agence Eminence

🔹Develop social media strategies for brands in different sectors: automotive, beauty, retail, and technology.
🔹Analyze KPIs, prepare monthly reports, and report strategic recommendations for the brand and its clients.
🔹Created content for social networks using a variety of content themes, types, and formats - reels, carousels, videos, etc.
🔹Monitored the latest trends in social media and digital marketing.

Digital Marketing Manager

ZSZ Developer Limited

🔹Develop and optimize the marketing strategy for the first year of launch: objectives, brand strategy, traditional advertising strategy, digital strategy, influencers’ strategy, personas research, and design.
🔹Develop quarterly and yearly media planning to achieve company goals.
🔹Develop the content strategy, manage the editorial plan, and ensure the production of its content following a customer-centric approach.
🔹Manage a team of 9 content creators to generate original content while ensuring effective communication and efficient workflow to meet the department’s objectives
🔹Review CVs, conduct interviews to identify top candidates for open marketing positions, then hire and onboard new team members to ensure they were set up for success.
🔹Develop and produce blueprint guidelines for a departmental overview
🔹Develop the email strategy for each segment based on behavioral segmentation
🔹Apply advanced market research to locate and leverage current search trends and data for real-time
marketing improvements.
🔹Plan the A/B testing strategy to optimize the marketing campaigns and boost performance,
🔹Contribute to the development of push notifications and in-app messages to increase users’
engagement and retention.
🔹Develop the app manual testing strategy covering the main aspects of the app: user experience testing, user interfaces testing, usability testing, functionality testing, and compatibility testing.

Junior Marketing Manager

🔹Conduct market and customer research to investigate demand and estimate the target market
🔹Conduct industry and competitive analyses to design business strategies and support product development. 
🔹Conduct research and analyze data on consumer buying patterns and preferences in our department.
🔹Plan and develop a business strategy.

Junior Business Analyst

Queen Cassiopeia

🔹Developed digital and offline marketing strategies to raise awareness of the Startup and create an audience interested in supporting the revolutionary solution in a French competition.
 🔹Manage editorial calendars and schedule public relations events, interviews, and meetings. 
🔹Develop and implement advertising campaigns for electronic media, and maintain relations with them.
🔹Prepare and present educational and promotional programs and informational materials to raise public awareness of the Startup and the importance of their votes.
🔹Act as a spokesperson for the Startup and respond to verbal and written inquiries.

Marketing Communications Specialist

Groupe Karavel - Promovacances

🔹Retained excellent client satisfaction ratings through outstanding service delivery.
🔹Developed and delivered engaging sales presentations to convey service benefits and reached out to
customers to evaluate satisfaction and determine immediate service requirements.
🔹Served as representative for company, clients, and hotel management regarding inquiries, issues, order management, post-sales follow-up, and customer relations.

Sales Representative and Customer Service

KNSD

🔹Produce original, creative content for promotional advertisements and marketing materials and manage the editorial plans for 3 national brands simultaneously.
🔹Customize the brand message to reach and capture the target audience's interest and drive engagement.
🔹Manage the online communities of these brands by responding to the customers’ inquiries, feedback, and questions.
🔹Conduct the monthly analysis and reports of the social media strategies results based on which provided recommendations to the social media manager.

Social Media Manager

I help businesses and e-commerce brands turn ad spend into real profit and sustainable growth by fixing the entire acquisition system: from Meta ads strategy to creatives, landing pages, checkout flows, and data tracking.

After spending a year as an affiliate marketer, putting my own money on the line every day, I learned what most agencies never do: how to make ads pay for themselves, and how to scale without burning budget.

Here’s what I specialize in:
🔹 Meta Ads strategy & scaling (from $5k to $50k/month)
🔹 Creative strategy & UGC direction (hooks that lift CTR and stop ad fatigue)
🔹 Funnel & checkout optimization (turning clicks into conversions)
🔹 Data analysis & reporting (clear CAC, LTV, MER—not vanity metrics)

How I support brands like yours:

1. Audit & Strategy Fix – I analyze what’s working, what’s wasting budget, and what needs to change.
2. Full Campaign Management – I build and manage campaigns that grow profitably with your business.
3. Creative & Funnel Optimization – I help improve what happens after the click for a stronger ROI.

I work best with fast-growing e-commerce brands that are already investing in ads but struggling to make them truly profitable.

If you want a growth partner who treats your budget like their own, not just an “ads manager”, let’s chat.

💬 DM me “GROWTH” for a FREE audit.

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