Bernadette Capulong

BC DESIGN HAUS

Creative Direction & Marketing Strategy: 
•  Provide strategic direction to implement the brand identity, package/product design, & digital marketing campaigns.				
•  Develop holistic marketing & creative solutions across multiple communication touchpoints.
•  Lead the development process in client engagements to influence design, strategy, & branding.
•  Implement innovative design and lead break-thru design thinking. 
•  Manage the creative activities of the team(s) to implement objectives & provide quality deliverables.	

Business Development & Account Management:
• Foster long-term business relationships with clients, customers, and the markets
• Partner with clients to identify gaps, problem-solve, and implement business solutions that meet business objectives.
• Bring added-value to our partners by staying customer-centric and being responsive to their needs.

CEO | Founder

Mattel, Inc.

•  Direct the creative development process for brand identity, strategy, & package design for Mattel Games business unit.
•  Drive the performance of designers, copywriters, & mgr. from ideation to final visual language, to communicate marketing objectives.
•  Manage the creative activities of 30+ brands globally, both Mattel IP and licensed brands.
•  Partner with Marketing & Product design leaders on “go-to-market” strategies to increase volume and drive sales.
•  Observe consumer insights (Mom’s with kids, and kids) and deduct findings to influence packaging communication.
•  Bring disruptive design to the forefront, to break-thru the clutter on-shelf, and win in the marketplace.
•  Mentor & lead a creative team to apply creative solutions to business problems, while inspiring a culture of innovation.
•  Maintain a healthy disregard for conventional thinking. Form new ideas that translate into design that matters and moves business forward, in a meaningful and relevant way.

Creative Director

Creative Direction & Strategy: 
•  Provide strategic direction to implement the brand identity, package/product design, & digital marketing campaigns.				
•  Develop holistic marketing & creative solutions across multiple communication touchpoints.
•  Lead the development process in client engagements to influence design, strategy, & branding.
•  Implement innovative design and lead break-thru design thinking. 
•  Manage the creative activities of the team(s) to implement objectives & provide quality deliverables.	

Business Development & Account Management:
• Foster long-term business relationships with clients, customers, and the markets
• Partner with clients to identify gaps, problem-solve, and implement business solutions that meet business objectives.
• Bring added-value to our partners by staying customer-centric and being responsive to their needs.

Creative Director & Strategist

Nestle USA

•  Develop brand identity, package design, & social media efforts for the Food, HC Nutrition, & Beverage brand industry.
•  Align strategic goals, design, & marketing objectives with key stakeholders.		
•  Manage the timelines & workflow of design projects from concept to product launch.  
•  Successfully managed a $2.5 mm packaging budget.
•  Key creative liaison between marketing & agency partners.
•  Collaborate with the global market leaders to maintain global design styleguides.
•  Partner with Digital Marketing teams to implement a social media outreach program for Mom/Dad’s Bloggers.				
•  Implement social media strategies (Twitter, Facebook) to engage ongoing relationship with Nestle-targeted consumers.

Package Design Manager Assoc.

Procter & Gamble

•  Establish the design tone and brand identity of a $3 billion laundry brand franchise (Gain, Cheer brands).
•  Provide the design direction to develop creative solutions, while managing the workflow of the design team(s).
•  Align on the marketing objectives and creative design strategies.
					•	 Participate in the ideation process that applies consumer insights, to influence the brand promise.	
•  Partner with agencies to successfully bring a holistic brand experience to life.
•  Collaborate with product designers to ensure product and packaging are well-integrated to maintain the brand essence.
•  Observe consumer insights in research, to gain a better understanding of the target market.
•  Manage the workflow of multiple $1mm initiatives successfully, from concept to product launch.
•  Collaborate with the global design teams to implement a design that successfully localizes the brand in its unique market.
•  Stay on top of immerging trends, inside & outside the category.

Design & Brand Identity Manager

IBM eBusiness, Interactive Design Studio

•  Lead the visual design efforts in the digital marketing space, for Entertainment, Healthcare, & Technology industries.
•  Translate traditional concepts to the online space, with the implementation of innovative UE/UI strategies.
•  Set the tone of the visual language and lead the interactive team(s) thru its development and implementation process. 
•  Partner with key stakeholders to ensure objectives and milestones are met.
•  Establish design styleguides and ensure that the visual design solution meets the marketing objectives.

Senior Art Director, Interactive Design

•  Design break-through packaging concepts, aligning w/the strategic objectives of the Barbie global brand franchise.
•  Implement design solutions ensuring it meets global design style guide standards.	
•  Gain an understanding of the hard/soft lines product functionality and implement successfully into the package design.
•  Make structural design recommendations to enhance product features.
•  Work in partnership w/Marketing team to bring the brand to life, &amp; target the consumer (Youth culture, Moms w/kids).	
•  Art direct creative team (photographers, production artists, Photoshop retouchers, illustrators, stylists, &amp; set-builders).

Senior Designer

Cameron Newall Advertising

• 	Function as a creative lead in recruitment advertising campaigns working in partnership with Copywriter to conceive, develop,    and produce effective advertising concepts, high-tech and healthcare industries.
• 	Roll up sleeves as necessary in all phases of creative development. 
• 	Set the stylistic and artistic direction of advertising and marketing materials in print and interactive media.
•	Oversee the work of designers, production artists, illustrators, photographers and while also mentoring other art directors and designers (direct reports).
•	Work on several campaigns at once, under pressure and tight deadlines, ensuring deadlines are met.

Art Director

Let’s connect, 310-684-2602

★ Experts in Website UI/UX, Social Media, Branding & Packaging Design ★  
Clients: PepsiCo, Nike, think!, Avery, Behr & More!

 ✔ DRIVE GROWTH WITH YOUR BRAND!
 
As a full-service, data-driven creative marketing agency, we deliver smart solutions to our customers. Integrating data & insights to captivate your audience, our solutions produce more engagement, more leads, & better results.
 
Proven to increase sale by 𝟭𝟭% 𝘄𝗶𝘁𝗵𝗶𝗻 𝟯𝟬-𝗱𝗮𝘆𝘀 of our marketing strategy, & 𝟰𝟵% 𝗶𝗻 𝟵𝟬-𝗱𝗮𝘆𝘀.
 
★ CONNECT WITH ME ★ 

310-684 2602, bernadette@bcdesignhaus.com
Website: https://bcdesignhaus.com
 
★ WHAT CLIENTS ARE SAYING★
 
“They amaze me! They execute & deliver against the project goals with bold, fresh ideas.”

“They are fast and accurate! Understands the speed of business today. Agility is their super power.”

“I’ve enjoyed working with BC Design Haus. They continue to impress me.” 
 
★ WHY WE'RE DIFFERENT ★
 
We understand the three C’s of Success: Commerce, Customer, & Clarity.

Business requires data, insights, & strategy to activate the right channels, at the right times. 

We have a customer-centric approach to strategy. The needs of the customer is ever-changing & so should your brand. 

Your message should be distinct to separate you from the pack, compelling enough to be relevant, & amplified to stay top-of-mind.

★ MY BACKGROUND ★

BC Design Haus is a creative brand & marketing agency in the Los Angeles area. We are a certified woman-owned & minority-owned, small business.

My story as the “𝗔𝗰𝗰𝗶𝗱𝗲𝗻𝘁𝗮𝗹 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿”, started with humble beginnings. The company dates back to 2009, as a solopreneur, during the height of the recession. I was just trying to stay afloat in the middle of an economic crisis using the skills I had gleaned from years of corporate experience. 

I’ve since made a name for myself in the industry, tackling every new client with the same kind of professionalism & quality no matter the challenge. My career consists of several years as a brand champion & visionary, grateful to the success of top-tier clients like 𝗣𝗲𝗽𝘀𝗶𝗖𝗼, 𝗔𝘃𝗲𝗿𝘆, & 𝗡𝗶𝗸𝗲. Today, amidst a global pandemic and yet another economic downturn, we continue to blaze ahead exceeding all expectations.

I believe in having a winning attitude, strong passion, with a drive to make a difference for you. Let's make an impact together!

★ OUR SPECIALTIES ★
 
Brand Development, Digital Marketing, Website, Graphic Design, Social Media, Content Development, Email Marketing, Brand Identity, Package Design


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