Beata Biernacka's Linkedin Analytics

I am a research professional with a proven track record of collaborating effectively with cross-functional teams to identify and address their professional needs. I specialize in designing and executing research programs to enhance business strategies, with a focus on customer-centric approaches across EMEA and GCC markets. With extensive experience in strategic project management and task coordination, I have successfully led numerous multimarket and complex projects. My expertise lies in planning and executing bespoke research programs utilizing a diverse range of methodologies, both quantitative and qualitative, tailored to specific business requirements. I am adept at analyzing and interpreting data from various sources, employing statistical analysis using R programming language, as well as leveraging tools such as Microsoft Excel and SQL. In addition to overseeing the comprehensive process of data collection, analysis, interpretation, and dissemination of insights, I have a hands-on approach to handling multiple markets. Through close collaboration with teams and superior priority-setting skills, I ensure efficient and effective project outcomes. I hold a Master's degree in Social Psychology from the University SWPS in Warsaw, Poland, and have furthered my education with studies in Social Psychology at the University of Javaskyla under the EU Fellowship program in Javaskyla, Finland. Additionally, I have obtained a Diploma in Big Data Engineering from SGH Warsaw School of Economics, and I am experienced in R and SQL tools for data analysis. Some of the projects I have planned, designed, and implemented include: HBO Max brand tracker Content and marketing assets qualitative testing for launch campaigns Price sensitivity tests for HBO Max Qualitative customer insights derived from deep dives among HBO Max users Quantitative data analysis, including viewing patterns of HBO and Discovery TV channels and recommendations for content scheduling, A/B tests on HBO Max creative assets, and HBO brand image deep-dive studies. My multifaceted experience and dedication to delivering actionable insights make me a valuable asset in driving business growth and innovation.