Beatrice Gutknecht 🦘's Linkedin Analytics

Ask yourself: “Is my brand all it could be?” How about: "Are my marketing dollars working?" When businesses have been around for decades, I've seen that despite an active sales team and referrals, there are fewer customers and growth plateaus. And that's when different marketing tools are tested, from SEO, a fresh website, to ads. But nothing works. And that's because marketing is guided by a direction AKA your brand. Most brand ‘specialists’ give you a template-based strategy…and claim they will craft your business a personality with a guidebook. Focus mainly on graphics or copy-based 'rebrand'. Give you ‘life-changing’ advice before you’ve had the opportunity to tell them about your business and goals. 🤦‍♀️ Except that 56-page guidebook is going to end up in a folder somewhere. And that rebrand, well, it's going to shoot the perception that you've built up so far in the leg, hitting trust, loyalty, market share, and value. The alternative? Repositioning your brand to create distinction around your brand and then strategically implementing that throughout your whole business, not just marketing. Or what I like to call creating a seductive lifestyle around your business. One that works internally and externally. And that's the Badassery by B approach that's doubled down with a blueprint. The B.A.D.A.S.S.E.R.Y. Blueprint: 🦘 Brand analysis 🦘 Articulate internal brand 🦘 Deep dive market landscape 🦘 Assess positioning & differentiation 🦘 Structure voice 🦘 Shape brand story 🦘 Establish visual element pivots 🦘 Rollout implementation throughout the business 🦘 Yearly audit material The results: • Lower churn rates • Quicker sales cycle • Increased referrals • Building brand loyalty • Increased inbound leads • Increased word of mouth • Higher client lifetime value • Customers willing to spend more • A distinct and memorable identity If you have an established service-based SMB and: • Want to level up your clients • Want to shake things up in your industry • And want to be considered as the obvious choice This is for you. If your business is: • In its first 3 years • An agency, consultancy, or coaching • Run in a corporate hierarchical manner This is NOT for you. Ready to experience what your Badass Brand Potential could look like? • Shoot me a DM to chat situation 📩 (no pitches incoming) • Email me directly: [email protected] Limited spaces each year.