Beatrice Roulleau's Linkedin Analytics

Passionate about SEO and content strategy, I have over 5 years' experience in creating and optimising digital strategies to improve visibility and traffic acquisition. Currently SEO Manager at Factorial, I have helped to increase organic traffic by 230% and improve the positioning of strategic keywords in the Top 3 of search results by 50%. My career started as a Content Specialist, where I learned how to create engaging, SEO-focused content. Gradually, I moved into the role of Content Manager, then SEO Manager. ### Key skills : - SEO project management and technical optimisation via Screaming Frog (on-page/off-page) - Performance analysis via Google Analytics, Search Console, SEMrush, Ahrefs - ROI-oriented content strategy - Content writing - Mentoring of SEO/Content teams - Acquisition of backlinks and netlinking - Multilingual project management - Main CMS platforms used: WordPress, Drupal, Dato My main goal is to keep on creating SEO strategies that not only increase visibility but also generate real added value for the business in terms of conversion and ROI, and consequently improving my SEO skills.