Beatriz Mello's Linkedin Analytics

Creative Data Leader. Data Storyteller. Experienced Research and Insights Director with a demonstrated history of working in the entertainment and tech industry. Skilled in Research, Analytics, Data Storytelling, Consumer Insight, Brand Tracking, Creative Testing, TV, Audio (audiobooks and podcast) and Streaming Audience measurement. Strong marketing professional with a Master of Business Administration (MBA)/ Master from Berlin School of Creative Leadership. Winner of the "Michael Conrad Outstanding Thesis Awards" - 2018: Can Data Pay the Bill?. Author: "Can Data Pay the Bill? 8 steps to boost the value of data in the creative industries" #creativedataleadership