Beau Brooks

Teamwork.com

VP, Worldwide Sales & Customer Success

VP, Worldwide Sales

HubSpot

Selected as a Sales Leader in the Hubspot ecosystem to meeting regularly on sales topics, industry trends and product feedback.  
I spoke on behalf of the value of Hubspot sales through a written and video case study, speaking engagement at Inbound '23, and acting as a customer reference.

HubSpot Revenue Council Member

CREANDUM

Network Partner / Investor

The Revenue Collective

Member

Factorial HR

Joined an early stage, Series-A company, moving from Colorado to Barcelona.  In just 9 short months, I helped the company grow from sub-$3m to over $9m, adding over 200% revenue growth and increasing the sales team from 75 to 175 teammembers.  

I took on an early-career sales team and implemented process and structure to create a more repeatable and predictable revenue motion.  We built MEDDICC-based sales stage model and worked with Ops to design a successful pipeline management and CRM review process with a large pipeline of high-velocity leads.  I helped to create an efficient sales pods model that operated in-language across 6 different language groups, with independent management structures but centralized operations.

I worked to expand the GTM footprint into US and LATAM, while starting the work to establish a footprint in Brazil.  We opened a physical office in Salt Lake City and Mexico City that grew to 7 and 10 respectively during my time at Factorial.  I created the infrastructure and operating plan to successfully run teams across multiple continents and time zones.

I reported directly to the Co-founder and played a role in surfacing customer feedback and product roadmap definition.  I also helped with due diligence to complete the Series-B round with Tiger Global.

VP of Sales

Formstack

Initially joined Formstack to scale up an inside sales team to attack the mid-market/enterprise buyer.  Consistently growing revenue by 50% YoY through both organic and acquisition growth, and doubled the customer base over 3 years. Grew a sales team of 15 people to over 80 in 2.5 years, adding 30 sellers focused on mid-market and enterprise companies with a $20k ACV.  Led a horizontal GTM with 300% growth in the Healthcare vertical, 200%+ in Higher Education, Government and High Tech.

We successfully launched a commercial expansion team focused on growing net dollar retention.  We built a Partner sales team from scratch that led to major wins inside Salesforce.com, Freshworks, Zoho and others, driving 30% of new revenue, as well as successful engagement with major consulting partners, and bringing in the largest deals in company history.  We supercharged the Professional Services organization and grew quarterly revenue by 10x.

Early on we created a Sales Training organization focused primarily on Sandler sales principles as well as Straight-line methodology.  We built a best-in-class use of Gong call recording and coaching model to improve sales team success.  Additionally, I developed two 10-week leadership training program for sales and CX managers, as well as individual contributors.  Over 40 team members have completed the course.

In 2018, I was asked to lead our CX organization of 20 support people, at that time focused on high-velocity, SMB customers.  We launched a CSM model to manage the growing mid-market and enterprise base, expanding beyond managing customer churn, and focusing on expansion revenue.  We also segmented our support organization into customer segments to better prioritize tech-touch vs rep engagement and saw 35%+ YoY improvement in net retention.

SVP, Sales & CX

VP, Sales

Signpost

I have the pleasure of leading ~150 sales leaders and reps in our 3 offices (NYC, Denver & Austin) and across our local and national sales channels.  We focus on helping small businesses drive 5-star reviews, new customers and loyalty with the best automated re-marketing SaaS platform on the market.  I also oversee a team of training managers in all three offices that optimize both new hire and recurring training.  

Signpost's Mia is the future of communication between businesses and consumers. Powered by AI, Mia automatically collects customer data to drive 5 star reviews, new customers and loyalty. Signpost is backed by Google Ventures, Spark Capital and Georgian Partners and last year was named one of Forbes "Most Promising Companies."

VP, Local Sales & Customer Experience

Signpost's Mia is the future of communication between businesses and consumers. Powered by AI, Mia automatically collects customer data to drive 5 star reviews, new customers and loyalty. Signpost is backed by Google Ventures, Spark Capital and Georgian Partners and last year was named one of Forbes "Most Promising Companies."

My focus is driving customer success.  I oversee a team of highly skilled Account Managers, Retention Managers, and Collections Specialists.  My team is responsible for driving best-in-class customer retention rates and managing bad debt churn.  

We focus on a efficient and effective onboarding process, optimized existing customer marketing, and dedicated account support. We are experts on the product and passionate about customer success.  I also drive strategy and execution of existing merchant upsells and lead the charge of attaching our customer base to payment processing.

I use customer behavior data, segmentation, and insights to proactively drive SMB performance.  We focus on our merchant performance and engagement to optimize for success.  This approach ensures that the Customer Experience team is the #1 representative of the existing customer across the entire company.    

We built the advertising upsell package from scratch into one of the largest growth opportunities in the company.  The purchase tracking team drove a 200% improvement on product attachment in one year starting in Q3 2015.

We're looking for smart, passionate leaders to join our team and have real ownership and impact from day one. Learn more about Signpost and our current opportunities at www.signpost.com/careers.

VP, Customer Experience

Signpost's Mia is the future of communication between businesses and consumers. Powered by AI, Mia automatically collects customer data to drive 5 star reviews, new customers and loyalty. Signpost is backed by Google Ventures, Spark Capital and Georgian Partners and last year was named one of Forbes "Most Promising Companies."

My focus is driving customer success.  I oversee a team of highly skilled Account Managers, Retention Managers, and Collections Specialists.  My team is responsible for driving best-in-class customer retention rates and managing bad debt churn.

Director of Customer Experience

Dish Network

•	Promoted into role to develop a customer retention strategy team 
•	Drove results in 2013-14 that pushed customer churn to a 12 year low, producing up to 18% churn improvement
•	Implemented a performance incentive for 1,500 call center agents, which effected 20% reduction on spend. Touted as the 2013 Project of the Year 
•	Launched 8 new Retention call centers, 2 owned and 6 outsourced in 18 months. Now manage performance at 14 Retention call centers, up from only 4 in 2012
•	Increased existing customer save rates by 5% or $400M in annual customer value
•	Produced and managed $400M existing customer spend budget
•	Developed performance-based priority call routing strategy that further reduced customer churn by 5 basis points
•	Took ownership of non-pay churn reduction in 2014. Currently launching dedicated agent expert team to maximize revenue, extend customer lifecycle, and fix systematic churn impacts
•	Expanded team from 3 to 8 employees, 3 of which received promotions in the last 12 months

Customer Retention Senior Marketing Manager

•	Support a 14MM customer base through multiple retention programs across various stages of the customer lifecycle, including moving support, loyalty, customer education and winback programs
•	Develop and implement channel takedown tactics that reduce customer churn
•	Work closely with the analytics team to develop retention measurement metrics, which lead to tailored customer-facing programs that both anticipate and respond to customer behavior
•	Build and manage proactive communications through email, direct mail, social media, and TV commercials

Marketing Lead, Existing Customer Communications - Customer Retention

AMR Air Ambulance

•	Replaced co-founder of the company, charged with turning around a failing sales team
•	Managed 6 person team performing at $25MM annually.  Increased flight sales/aircraft utilization by 10%
•	Continuous business development. Adapted to the client need for rapidly responsive sales, dispatch communication and service delivery 
•	Led implementation of Salesforce.com CRM platform, maximized sales quote tracking and customer analysis  
•	Produced sales and marketing video that created awareness about the service
•	Developed financial model for acquisition of 5 aircraft, affecting 10% reduction in variable cost for the business
•	Winner of the 2011 “CEO for a Day” competition with proposal for a business service line expansion
•	#16 on 2006 Entrepreneur Hot 100

Sales & Communications Center Manager

•	Sales of long-range air ambulance transports to a diverse clientele inside and outside the healthcare industry.
•	I had wide control over pricing and margin on each sale depending on my ability to gauge customers price point.
•	I was the Top Salesman every month in the position starting in June 2007.
•	I consistently drove 30% of company sales every per month on a team with 6 sales people.

Sales

•	Grew client base through additional contracts with major health insurance organizations 
•	Strategized marketing "pitches" that emphasized our core business service, while also demonstrating unique service aspects
•	Coordinated the addition of nationwide contracts with two of the largest insurance companies in the US

Project Manager

US Army

•	Platoon management of coordinated communication efforts
•	Extensive leadership training and decision-making development
•	Distinguished Military Graduate from Officer Candidate School, top 5% of class

Signal Corp Officer

When I was 17 years old I earned the amazing opportunity to meet with Bill Clinton 1-on-1.  I assumed that he became the President of the US through intelligence and persuasiveness.  I walked out of the room thinking that I could conquer the world.  That is inspirational leadership. That is how I fashion my leadership style.  My success is the product of building and leading effective teams.

I like to take on hard problems, find creative solutions, and implement them.  I am the person that raises their hand to take a hard assignment when no one else will.  I provide leverage.    

You can find me at beaumbrooks@gmail.com

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