Timsoft Group

Timsoft is a global consulting firm and a trusted partner for the digital transformation of the retail sector. With over 20 years of expertise, we support retailers in more than 35 countries through innovative and tailored solutions that meet their needs.

Thanks to our unique positioning as a retail consulting partner, our 170+ experts have successfully delivered over 1,700 projects, earning the trust of more than 750 satisfied clients. Timsoft is committed to ensuring success through cutting-edge technologies, strategic consulting, and a customer-centric approach.

Head of Marketing

At EY, I had the privilege to contribute to impactful marketing projects, played a pivotal role in the conception and development of a CRM system, and actively participated in a dynamic startup accelerator project, gaining valuable insights into entrepreneurship and innovation.

Senior Digital Transformation Consultant - Public Sector & Startups

Expensya

• Played a key role in Expensya’s journey to a $120M exit, leading high-impact Product Marketing initiatives to enhance customer awareness and drive adoption of new features.
• Leading the Expensya Rebranding project, overseeing Brand Assets, and contributing to Go-to-Market strategies across France, Spain, and Germany.
• Led strategic internal projects, including Expensya UX Development, TravelPerk & Microsoft Teams Integration, BNP Paribas Partnership, and growth strategies, ensuring seamless execution and measurable impact.
• Collaborated with top-tier clients (Caisse d'Epargne Grand Est Europe, NEO2, Kerry Logistics, Citiway, Aymax, Saint-Maclou) to craft powerful customer success stories, reinforcing Expensya’s reputation in the market.
• Directed PR & Communications for the French market, developing strategic content, curating high-visibility social media campaigns, and shaping public perception to elevate Expensya’s brand and objectives.

Growth & Product Marketing Lead

• Partnering closely with the Acquisition Team to craft high-impact content that fuels email workflows, nurtures leads, and drives conversions, while continuously tracking performance against key KPIs.
• Managing the Expensya Blog, driving a strategic content approach aligned with our SEO-focused strategy to maximize visibility on Google. Additionally, curating high-impact content and leading lead generation campaigns across LinkedIn, Facebook, and Instagram.
• Leading Product Communications initiatives, including crafting compelling newsletters, conducting insightful surveys, and developing internal product content to enhance engagement.
• Providing strategic insights and developing persuasive product presentations to empower the Sales Department in their initial interactions with prospects and customers.
• Creating and managing Client Success Stories to strengthen brand credibility, reinforce market positioning, and showcase the company's impact.

Acquisition & Content Marketing Strategist

• Driving the strategic direction of the Expensya Blog, delivering high-value, SEO-optimized content weekly to maximize visibility and engagement. Additionally, crafting compelling social media content to strengthen our brand presence across LinkedIn, Facebook, and Instagram.
• Collaborating closely with the Product Team to gather key insights on upcoming features, transforming them into strategic communication plans via email and push notifications using MailChimp and Intercom.
• Owning and managing Product Newsletters post-sprint, ensuring customers stay informed and engaged with our latest feature releases.
• Developing impactful, product-driven presentations to equip the Sales Team with compelling insights, enhancing their interactions with prospects and clients.
• Cultivating and strengthening partnerships, representing Expensya with key stakeholders while continuously refining communication strategies to meet and exceed our monthly objectives.
• Creating and managing Client Success Stories, highlighting real-world customer achievements to enhance brand credibility, strengthen market positioning, and inspire trust among prospects.

Content & Product Marketing Manager

Ordertracker

• Engaging in UX/UI design with routine product testing across our platform, evaluating aspects such as design aesthetics, user-friendliness, ergonomic considerations, and API speed optimization.
• Managing different projects and helping the marketing team following our customer centric strategy.
• Executing a robust SEO content strategy by harnessing the power of Google Keyword Planner and other tools to pinpoint contextually relevant keywords aligned with our operations, thereby amplifying organic traffic growth.
• Overseeing and optimizing our Google Analytics and Bing campaigns to consistently enhance critical KPIs such as CPL, CPA, and ROI while efficiently managing our campaigns.
• Conducting comprehensive market analysis, leveraging key statistical insights, and actively participating in the successful product launch strategy.

Market Expansion Analyst with UX/UI focus

Kofax

• Spearheading initiatives in Robotic Process Automation, Business Process Management, and Digital Transformation through the implementation of OCR technology.
• Providing dedicated support for Kofax RPA and Kofax TotalAgility across the Europe, Middle East, and Africa regions.
• Proactively addressing technical challenges using Webex and Salesforce platforms.
• Collaborating in weekly meetings aimed at enhancing the Salesforce platform and sharing valuable insights with the EMEA Team.

User Consultant for Europe, Middle East, and Africa (EMEA) Region

24Joyzd

• Forging strategic partnerships with numerous Spanish businesses to support our CSR initiatives and drive greater societal awareness for meaningful social impact.
• Collaborating with our marketing team to execute impactful campaigns across social media channels, effectively generating leads and traction for our startup.
• Strategically refining market segmentation and developing precise buyer personas, enabling us to target the right clientele with precision.
• Conducting in-depth financial analysis to establish future growth objectives for our startup, leveraging forecasting and predictive modeling.
• Meticulously crafting a comprehensive business plan and delivering a compelling presentation during our Demo Day to engage investors and corporate stakeholders.

Partnerships and Marketing Manager

ODDO BHF

• Analyzing industry macro trends and company financials, build and maintain financial models and industry databases insuring correct and up-to-date information for research reports that are distributed to internal/external clients
• Collecting relevant information related to aerospace and airlines industries during pre-market hours using computer software system Bloomberg Terminal.
• Collaborating with ODDO BHF Paris during International Paris Air Show in Le Bourget sending them reports about sales results.
• Helping the team during post-conference calls for financial statements after financial publications.

Financial Analyst : Airlines, Aerospace & Defence

With 7+ years in FinTech, startups, and consulting, I drive AI-powered growth, product strategy, and branding. At Expensya, I helped lead its $120M exit, one of MENA’s biggest, showcasing the impact of data-backed execution. Passionate about scaling products and boosting acquisition through AI, automation, and analytics. Currently building AI Agents to streamline marketing and content ops. Happy to share insights, feel free to reach out!

Cette année, j’aurai le plaisir de représenter Timsoft Group au NRF 2025: Retail's Big Show Europe 2025, du 16 au 18 septembre au Paris Expo Porte de Versailles.

C’est LE rendez-vous incontournable où se retrouvent les acteurs clés du retail pour partager leur vision, explorer les tendances et accélérer l’innovation et nous aurons le plaisir de retrouver nos partenaires OneStock, Booxi, autone, Cegid et bien d’autres, pour construire ensemble les solutions qui façonnent le commerce de demain.

Un moment fort pour l’écosystème, et pour nous chez Timsoft, une belle opportunité de rencontres, de partage et d’inspiration.

Et vous, serez-vous au rendez-vous ?

Bechir Ben Farhat

Data is useless. Unless it can think.

That was my biggest takeaway from NRF 2025: Retail's Big Show Europe.

Great to reconnect with partners like Shopify , OneStock and Yocuda thank you Joachim Antonsen, Anna Litterini , Bertrand Liesta, Rebecca Elaine Smith & Jamie Domachi for the inspiring conversations!

But the real disruption? A conversation with Kasia Ciesielska - Faber from Google on Agentic AI.

She introduced me to NotebookLM, a tool that shows how AI is becoming more agentic.. it doesn’t just summarize your knowledge, but creates new intelligence out of it.

It’s like having a strategist, analyst, and innovator in one.

Retail won’t be led by those who move the fastest.

It will be led by those who think the smartest.

#NRF2025 #AgenticAI #FutureOfRetail

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2 ans chez Timsoft. Et je n’ai pas soufflé mes bougies. J’ai allumé une flamme.

Jeudi dernier, j’ai eu la fierté d’orchestrer le tout premier Timsoft Group & Partners, en collaboration avec notre partenaire platinum Cegid.

Pas un simple événement.

Mais une première édition qui, avec les équipes Flex, a ouvert de nouveaux espaces de collaboration et posé les bases de perspectives communes au service de nos clients.

Petite anecdote : l’événement s’est tenu en pleine grève nationale. Et pourtant, la salle était pleine, l’énergie intacte, la conviction partagée. Comme quoi, quand l’envie est là, rien ne freine la dynamique.

Un clin d’œil particulier à Lorena Quessot, pour son soutien précieux dans le passage du message en interne chez Cegid, et à toute l’équipe Timsoft, sans qui rien de tout cela n’aurait été possible.

Merci à toutes celles et ceux qui ont transformé ce moment en véritable tremplin pour la suite.

#Timsoft #Cegid #Partenariat

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