Sage Therapeutics

Consultant

Kern Communications 

Becky provides strategic planning and implementation of integrated communication campaigns including day-to-day project management, budgeting, planning, message and content development, spokesperson training and media outreach. Becky has created dozens of communications plans and media strategies. She has written pitches and conducted media analysis for hundreds of projects resulting in coverage in all top-tier business and consumer publications; network and cable TV news programs; national and local radio outlets; and various industry trade publications.
Becky serves as an extension of internal client teams and provides strategic planning and implementation of communication campaigns in the healthcare and lifestyle industry. Responsibilities included: 
•	Developing and managing all external stakeholder communications including media, customers, professional and investor audiences
•	Developing key messages and media materials
•	Advising on content for website, social media and branding materials
•	Managing key third party relationships and partner communications
•	Day-to-day client contact and direct report to C-suite

Owner and Principal

For over 25+ years, Becky Kern has coached, consulted and collaborated with celebrities, professional athletes, key opinion leaders, patient advocates and c-suite executives in sharing their important stories. 

She brings a vast background in public relations, media and TV production. What differentiates her is the ability to combine her deep media knowledge with the goals of story telling. Understanding and navigating this delicate balance is Becky’s sweet spot. Whether she is preparing a CEO for a media interview, or a patient advocate for a speaking event, Becky creates a trusting learning environment that encourages the development of story-telling narratives. 

Whether a first-timer or a seasoned pro, persuasive first-person stories require adherence to the principles of sound, sensitive narration. As a certified Living Proof Advocacy™ Coach, Becky provides individual and group-coaching workshops that prepare advocates, spokespersons and organizational leaders to tell stories that inform, educate, raise awareness – and, most importantly make a difference.
Becky has worked in a variety of industries including healthcare, consumer products, travel and non-profit. She is well versed in FDA regulatory and compliance requirements.

Media and Speaker Coach

Weber Shandwick

Led and managed Boston healthcare practice and provided strategic leadership driving positive change. Collaborated and managed a team across the agency network and delivered innovative work. Provided senior leadership and counsel to clients by leveraging industry knowledge and experience. Networked and delivered new business opportunities.

Executive Vice President, Healthcare 

Sláinte PR

Sláinte PR brings together proven powerhouses in the business to further brand success. Our goal is to drive “good health” for our clients’ brands…their value, their reputation and their brand offerings.

We have the bandwidth to service larger clients but with the hands-on approach of a single practitioner. Simply put, we are experienced, senior practitioners, who like to “dig in” and truly live and breathe our clients’ business. We uncover what has not been done in a space…the idea…the strategy…the platform…that will connect with our clients’ stakeholders and drive action and attention for their brands.

Sláinte PR is equipped to manage full-service ongoing accounts, work on a project basis and partner on business as an extension of internal teams.

Partner

Hill+Knowlton Strategies

Led and managed bi-coastal media relations team in health care practice. Created and executed media campaigns for Amgen and Merck among other healthcare clients. Implemented best practices, client interface, managed media teams and campaign implementation.
•	Managed and executed multi-phased, multi-year Chemotherapy:Myths or Facts campaign.

Senior Vice President, Healthcare + Media Relations

Chandler Chicco Agency

Senior Media Strategist supporting clients Allergan, Cephalon, Coca-Cola, Novo Nordisk, Sanofi-Aventis and Regeneron.  Managed a bi-coastal media team, served as the day-to-day client contact, and managed the media outreach efforts for numerous DSA campaigns, FDA approvals and product launches.

Senior Media Specialist

WErPR

Co-owned WErPR, a virtual PR agency that specialized in broadcast production and media relations.  Clients included many of the major PR firms including Ogilvy Public Relations, MediaLink, Porter Novelli, Edelman Public Relations, Manning Selvage & Lee, Westglen Communications, GCI Group and Lippe Taylor Public Relations.  She was often called upon to serve as a media strategist and go-to resource for agency account teams, including interfacing directly with agency clients as needed. While at WErPR, Becky produced hundreds of satellite and radio media tours in media markets throughout the country.

Owner

Becky Kern is a creative, results-driven corporate communications executive, media strategist and certified speaker training coach. For more than 30 years, Becky has consulted and collaborated with healthcare and consumer brands to use communications to drive business goals. She has coached countless celebrities, professional athletes, key opinion leaders, patient advocates and c-suite executives in sharing their important stories.

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Becky Kern's Linkedin Analytics

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Becky Kern

Want to drive more opportunities from LinkedIn?

Becky Kern's Linkedin Analytics