🔴 Becky Lalanne's Linkedin Analytics

I am a marketing consultant who helps businesses create and implement strategic marketing plans that provide value for both the business and their customers. With a focus on strategy before tactics, I am practised at aligning marketing objectives with wider business goals, using research to inform the strategy and devise associated tactics to achieve the desired results. A highly effective collaborator who knows how to manage both internal and external stakeholders to success in their respective domains. I'm a big advocate of a "lead, coach, manage" approach to managing teams and my strengths lie in effectively engaging others to succeed. I'm a Member of the Chartered Institute of Marketing and have successfully completed a Professional Diploma in Digital Marketing (CIM level 6) as well as the Marketing Week Mini MBA's in both Marketing and Brand Management, delivered by Professor Mark Ritson.