Elephant Key Marketing

I help my clients use social media and funnel marketing to:
-Reach prospective buyers
-Engage with them in a value-driven way
-Take the next steps towards a purchase decision

As Chief Everything Officer, it's my responsibility to:
-Understand your business goals 
-Determine where social media and content marketing can contribute to those goals
-Build and execute a strategy based on our discovery
-Monitor and report on that strategy to determine success and opportunity for improvement
-Lather, rinse, repeat

Owner

IgniteRM

My favorite description of marketing's role is paraphrased from Mad Men: we lower the branch so the sales team can pick the fruit.

As the Marketing Creator,my role is to facilitate the completion of creative content. Here are some of my daily activities
-  Write technical marketing copy
-  Coordinate, edit and direct independent contractor assignments 
-  Design limited creative pieces
-  Conduct marketing architecture presentations
-  Develop unique client strategies
-  Conduct social media audits & create social media strategy
-  Facilitate internal corporate branding

In my spare time, I follow Hubspot and Marketo marketing content streams religiously and try to slip Spinal Tap references into everyday life to see who notices.

Marketing Contractor

Lincoln Financial Group via Kelly Services

•Communicated benefit details and process to new claimants to ensure smooth process
•Wrote and edited all claim-related correspondence
• Composed concise and complete claim action plan to effectively communicate claim direction

Temporary Benefits Specialist

Ticket Express

As a Marketing Assistant I was responsible for creating  social media, blogs, email, text-message and guerrilla marketing to the highest degree as well as having the occasional interaction with Michael Buble. Here are some of my functions:.

-  Developing and executing persuasive, engaging and effective social media strategy
-  Conducting social media CRM
-  Increasing following on all social media platforms by at least 300%
-  Fielding phone CRM requests as well as closing ticket sales
-  Coordinating marketing collateral creation with various independent contractors
-  Completing limited design projects

Marketing Assistant

Berkshire Hathaway Homestate Companies

As the first Claims Assistant in the Omaha office, I was responsible for putting a lot of practices into place for the Claims Assistant department. Here are a few of my accomplishments during my tenure at Berkshire Hathaway Homestate Companies:
-Developed effective communication system for Claims Professionals Claims Assistants
-Wrote majority of claimant correspondence templates used by entire division
- Assisted with daily clerical activities integral to the adjustment and closure of claims
- Verified claimant information to ensure funds were dispersed to claimant in an appropriate manner
- Wrote 100+ page Claims Professional Reference Guide given to all new Claims Professional hires
- Collaborated with supply manager to streamline supply order process and reduce it by 50%

Claims Assistant

Arizona Sundogs

This was my first position after completing my degree.  I was very lucky to work under two of the best salesmen I have ever met and got the opportunity to work with a lot of marketing initiatives as well. Besides watching Glengarry Glen Ross clips with the director of ticket sales to get motivated for call days, I was very busy with the following:

-  Contacting potential customers through cold calls to determine interest in hockey ticket packages
-  Scheduling sales meetings and attended same to sell season, group and mini ticket packages
-  Managing the Customer Care Program during game nights and special events
-  Developing and maintaining Group Ticket rewards and benefits program
-  Generating report of all daily ticket credit card charges
-  Createding numerous promotional pieces for multiple departments
-  Planning and executing creative ticket sales intitiatives

Senior Account Executive

Should you offer organic social media as a value add for  your customers? Absofreakinglutely. Should you be the one DOING the social media at midnight (which is when it always seems to happen for the busy owner/copywriter/account manager)? Not even a little bit. 

Instead of stressing about what to post all of the time, doing ANOTHER boring "buy from us" story or hiring another fulltime staffer, think about letting my team fill in the gap to do write, design and publish impactful social media posts for your clients week in and week out, without fail.

Email me at becky@ek.marketing to take the first step towards squeezing every drop of value out of your marketing. LET'S GO!!

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Becky Jolly's Linkedin Analytics

Becky Jolly

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