Experian

Lead the Marketing Operations and Demand Generation teams, driving alignment between marketing initiatives and pipeline attribution to ensure measurable impact on revenue.

Oversee the planning, development, and flawless execution of demand generation campaigns, ensuring brand consistency, timely deployment, and comprehensive tracking for post-campaign analysis.

Own the strategy and ongoing optimization of marketing lists, regularly analyzing target personas to align with evolving preferences, trends, and needs.

Manage vendor relationships, including evaluation, onboarding, and daily operations, while consolidating and renegotiating contracts to maximize cost efficiency.

Direct the production of monthly and quarterly business reports, ensuring accuracy and alignment with organizational goals, while tracking progress against KPIs.

Collaborate closely with marketing analytics teams to automate processes and develop self-service dashboards, enhancing data accessibility and decision-making.

Maintain regular interaction with senior management, providing insights on goal attainment and identifying opportunities for process improvement.

Translate complex business requirements into technical deliverables, creating clear roadmaps with realistic timelines to guide project execution.

Conduct performance evaluations and manage hiring processes to meet staffing needs, fostering a high-performing and cohesive team.

Develop and communicate organizational charts, ensuring the department’s resource needs are met and aligned with strategic objectives.

Provide strong leadership to elevate team productivity and morale, driving a culture of continuous improvement and excellence.

Director of Marketing Operations & Demand Generation

Marketing Operations Manager, Senior | Integrated Marketing

- Established the Integrated Marketing team’s first-ever direct attribution model.

- Developed and fully automated the Integrated Marketing team’s first-ever net-new logos report.

- Led the vendor selection, implementation and ongoing ROI analysis for Experian B2B’s first cross-BU live chat tool.

- Generated reports detailing campaign performance, direct influence, multi-touch influence, competitor takeaways, channel conversion metrics, campaign conversion metrics, and list engagement.

- Created documentation and established longterm process for keeping those materials up-to-date.

- Recruited and hired capable team members to add value and diverse skills to demand generation and marketing operations teams.

- Coordinated meetings between project members and department leaders across multiple teams and functions to develop ideas, discuss progress and set goals.

Marketing Operations Manager | Integrated Marketing

- Managed digital projects with the internal marketing teams, business users, engineering and design teams

- Identified and developed processes to enable business stakeholders to leverage marketing automation capabilities; conducted several trainings to embed an understanding of marketing automation into marketing teams Translated email and lead generation metrics into insightful analysis to drive change and campaign performance

- Built and maintained hundreds of marketing automation campaigns that nurtured prospects through email creation, form creation, and landing page development

Marketing Automation Manager | Global Demand Operations

Marketing Automation Expert | Global Demand Operations

Smarthome

– Played a central role in transitioning the company’s e-commerce website to the Magento Enterprise platform. Key tasks included: Creating new header banners for 70+ landing pages, creating full-functioning HTML/CSS mockups for Certona integration and extensive CSS and template page modifications to improve overall look and feel.

– Implemented tracking code on all website banner images to track the Visits, Revenue, Transactions and Conversion Rate per image and used this information to make informative decisions regarding banner messaging, placement and duration.

– Redesigned/Redeveloped the "Smarthome Videos" section of the website utilizing Youtube playlist feeds, providing users with a current design and functionality while also automating the process of adding YouTube videos to the webpage.

– Redesigned/Redeveloped the company onboarding emails with an updated look that is consistent with the Smarthome brand.

Graphic Designer & WebMaster

White Cap Construction Supply

– Redesigned/Redeveloped the company’s email marketing templates to be less image-heavy and use inline CSS, increasing open and click rates.

– Imported & deployed emails using Silverpop email marketing software, performing tests to ensure layout & functionality retained consistency across major email clients

– Assisted in the launch of the company's e-commerce website, using the IBM WebSphere platform

– Interacted daily with marketing, product and content managers to gather project requirements and concepts for landing pages, marketing emails and website banner images

– Defined, championed and continually improved the company’s web design and development process

Online Designer

MediaBlend

– Owned direct and primary accountability as a Team Leader in the creative design, implementation, and maintenance of company software and web design products

– Led projects in a collaborative environment that included consulting colleagues, outside consultants and management

– Managed multiple projects in a fast-paced, deadline-driven environment

– Synthesized client feedback, custom programming requests and product knowledge to make recommendations on procedures and product development

– Daily use of Wordpress and Joomla content management systems, Zen Cart e-commerce websites, Adobe Creative Suite, IIS and DNS

– Setup and maintained renewals of over 300 hosting accounts through GoDaddy’s web administration

– Setup and maintained email accounts for all hosting clients using MailEnable server software and also assisted clients with the setup of POP accounts on various email devices.

– Designed, developed and deployed company email newsletters using e-NewsletterPro email software

Senior Web Designer/Developer

Forward-thinking Marketing Operations leader with extensive knowledge in marketing automation, lead management, marketing technologies, reporting and data analytics, and audience segmentation. Known for success in addressing technical matters and offering actionable recommendations to achieve company objectives. Dedicated to improving overall operations, reducing manual processes and increasing marketing's value. Passionate about collaborating across multiple teams to create successful outcomes.

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