Beixi S.'s Linkedin Analytics

I am an experienced Lifecycle Marketing Manager with over six years of expertise in both B2B and B2C marketing. My career spans various industries, including fintech, SaaS, and pet wellness, where I've successfully developed and executed comprehensive marketing strategies that drive customer engagement, retention, and growth. At Greencross Pet Wellness Company, I lead the development and execution of multi-channel lifecycle marketing strategies for vet clinics and emergency hospitals. My initiatives have significantly reduced churn rates and increased customer advocacy, making our Healthy Pets Plus program the most loved pet wellness program in Australia. Previously at WoolieX - Woolworths At Work, I enhanced customer segmentation and launched targeted onboarding, education, and retention campaigns. These efforts resulted in a 15% increase in NPS and greater customer adoption of new products. My role at Intuit QuickBooks involved in-depth SME buyer persona building and collaboration with sales teams to craft field marketing engagements that delivered high-quality leads. I successfully managed trade media strategies and rebooted in-person events post-pandemic, driving significant lead generation and engagement. At Protecht Group, I managed lead generation through webinars and digital advertising campaigns, driving substantial growth in our sales pipeline. I also initiated the first marketing performance dashboard in Salesforce, providing critical insights for strategic decision-making. My technical expertise includes advanced use of CRM and marketing automation tools like HubSpot, Adobe Campaign and Salesforce, ensuring data-driven and efficient marketing processes. I excel at customer segmentation, lifecycle marketing, and multi-channel campaign execution, always aiming to optimise customer experiences and business outcomes. I am passionate about leveraging data insights to inform strategic decisions, enhancing customer journeys, and collaborating with cross-functional teams to achieve marketing goals. I thrive in dynamic environments and am always eager to take on new challenges that drive growth and innovation.