Beki Darlin's Linkedin Analytics

I like making things bigger (like your top line revenue, profit margin, & free cash flow). I love when your cash flow growth comes from making a bigger impact on the world through business ownership. And I adore working with acquisition entrepreneurs who are creating their legacy by improving the lives of others. My unique blend of experiences has made me very skilled at: -> Marketing Due Diligence <- This area of DD doesn't get as much attention as QoE or legal, but without a comprehensive understanding of what's in place now & what your options are going forward, you could waste a LOT of time & money on strategies that just won't work well in your industry or for your customer base. A deep dive into marketing potential & pitfalls (more in-depth than just SWOT) for the business you're under LOI with gives you the data you need to know exactly what you're getting into & the best options for growing it after you close. Let's chat about your deal. -> Fractional Chief Marketing Officer &/or Growth Partner Post-Acquisition <- Depending on the size of your target company, you may not get C-level leadership as part of the deal. Finding the right match can take several months and then there's usually a 3-6 month "getting up to speed" gap. How much more progress toward your goals could you make if you skipped all that delay and worked with a Fractional CMO who can step in & get things going within the first 30-90 days? You get all the experience & benefits of an in-house CMO at a fraction of the investment and with greater speed of implementation. I'm often able to affect 12 months worth of growth per quarter. Want to see what's possible for your company? DM me & let's chat. -> Unconventional Executive Coaching <- Everything in life is sales - whether you're selling your investors on a new deal, selling your partner on supporting you, or selling yourself the idea that you can do this when times get especially rough - because sales is simply persuasive communication. That's what relationships are built on. ETA is a relationship based ecosystem. It's also one of the biggest catalysts for both personal & professional growth. It's truly trial by fire & can often feel like the loneliest path in the universe. Who you are impacts how you lead, how you communicate, and how you make decisions. You need someone to help you find the answers - someone who's been there before & understands the nuances of being both human and a leader. When you're ready to step into your full potential, let's chat.