Keypath Education

Director of Marketing Excellence

In-House Agency Council (IHAC)

Advisory Board Member

MYOB

General Manager, Marketing Activation

This role was responsible for activating SME and Enterprise marketing campaigns including Digital Marketing, Brand, In-House Agency, and Social Media and content teams (45 ppl) to achieve funnel objectives within budget and improved brand impact.

Head of Marketing Activation

Reporting to the CEO and CPO, responsible for leading the repositioning of MYOB from Accounting Software to a Business Management Platform for SME and Enterprise businesses. This role led the Product Design, Brand, In-House Agency, Events and Social Media teams (77 ppl) to increase overall consideration for MYOB, increase customer numbers and drive revenue growth through the creation of seamless and valuable customer experiences.

Head of Product Design, In-House Agency and Brand

Reporting to the CEO and CPO, this role was responsible for the In-House Agency objectives as well as the brand strategy, product customer value propositions and embedding through the organisation and marketing campaigns.

Head of Brand and In-House Agency

Led and digitally transformed MYOB's In-house creative agency, resulting in improved ROI, efficiency, productivity and engagement. The agency was responsible for developing all of MYOB's advertising and marketing communications spanning the full marketing funnel for SME and Enterprise business lines - from brand, product marketing, and lead generation through to acquisition, retention, and expansion.

Head of In-House Agency

Joined MYOB to embed and bring to life the new brand identity and experience traits across key customer touch points and marketing communications. Led the development of a new creative platform and campaigns to communicate positioning and drive brand awareness and consideration.

Brand Experience Manager

Top Expert

Co-founder of startup, www.topexpert.com.au , a digital marketplace connecting people looking for business advice to top experts. It was the first marketplace in Australia to offer minute-to-minute advice, over the phone to people who need help starting, building and growing their business.

Co-founder

Origin Energy

Responsible for delivering business value by managing the articulation, alignment, execution and engagement of the Origin brand and it's brand portfolio across all touchpoints and channels. 

Leading and managing multi-disciplinary teams and working with a broad range of stakeholders, I was responsible for the overall guardianship of the Origin, Origin Foundation and APLNG brands. This included:
•	Guiding the alignment and execution of communications and marketing campaigns across all channels and touch points
•	Developing the Origin brand strategy and messaging to bring the "Knowledge is Power' and 'Energy Made Fresh Daily' platforms to life
•	Developing brand architecture frameworks for Origin and joint-venture partnerships both in Australia and internationally
•	Working across teams to ensure strategic alignment, integration and ‘best in class’ execution of all internal and external content and campaigns across multiple channels, including responsibility for brand sign-off
•	Leading the in-house design team to deliver digital content, marketing campaign material, and identity governance tools and guidelines
•	Delivering employee engagement and advocacy programs connecting over 10,000 contractors and employees with the Origin story.

National Manager, Brand and Creative Services

Interbrand

Played a central role in the transformation and growth of the Melbourne consulting business. 

Responsible for account management and leading client relationships, as well as managing and consulting on a broad range of brand projects including brand strategy, brand research, brand and product architecture, employee engagement strategy, branded environments, brand identity and guidelines, tone of voice and brand communication rollout. 

Clients included a wide range of leading Australian brands including Ausenco, Australian Red Cross, Coles, Medibank, Origin, Pronto Software, Queensland Art Gallery, realestate.com.au, Sensis, and destination brands for Brisbane Marketing.

Client Director

Sudler & Hennessey

S&H are a global healthcare advertising agency and part of the Y&R group. 

Responsible for account management, leading client relationships and the development and delivery of effective ATL and BTL integrated marketing campaigns targeted to consumers, patients, GPs, pharmacists, and healthcare specialists. 

My clients included a wide range of healthcare brands and companies including CSL Biotherapies, GlaxoSmithKline, Dairy Australia, Vaalia Yoghurt and Optometrists Association Australia.

Senior Account Manager

A respected, creative, and collaborative senior marketing leader with a proven track record of delivering tangible results across a diverse range of businesses, including SME and Enterprise B2B, B2C, SaaS, E-Commerce, In-house Agency and external Agencies.

From brand repositioning, product launches, through to high converting digital engagements, I focus on strategic initiatives that drive real commercial impact and specialise in helping businesses strengthen their market position to attract more customers, and grow revenue. 

Passionate about uniting organisations around a brand’s unique purpose, I thrive on solving customer problems in ways that set businesses apart and create meaningful, memorable experiences.

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