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My passion for data and problem-solving drives me every day. What started as an obsession with sports statistics became a career turning numbers into actionable strategies for the DOD and business. I hold degrees in Accounting, Economics, and Systems Analysis, and have built a career at the intersection of data analysis, business intelligence, and marketing analytics. Throughout my career in the United States Marine Corps, I built a reputation for solving complex problems through data-driven leadership. I led cross-functional teams, optimized logistics and supply chain operations, and created solutions that saved millions of dollars and improved operational readiness. Whether automating workflows in Excel, visualizing KPIs, or developing executive-level reporting, I relied on analytics and storytelling with data to drive critical decisions. After retiring from the military, I transitioned into marketing analytics, serving as a Senior Marketing Intelligence Analyst for Annalect, the analytics division of Omnicom Group. I supported billion-dollar client accounts by managing marketing performance analytics, campaign reporting, and media optimization across paid, owned, and earned channels. I built and maintained self-service dashboards in Power BI and Tableau, supported data integration and automation using AWS, Alteryx, Excel, and Planit, and led initiatives around taxonomy governance, quality assurance, attribution methodology, and ROI analysis. I turned large-scale marketing datasets into actionable insights that optimized marketing strategies, enhanced audience targeting, and improved acquisition and engagement results. Today, I specialize in marketing performance analytics, campaign optimization, cohort analysis, conversion trends, A/B testing, customer journey optimization, and revenue trend analysis. My technical toolkit includes SQL, Power BI, Tableau, Excel, Alteryx, AWS, and GA4. I excel at translating deep-dive analytics into strategic recommendations for marketing, sales, product, and operations teams. I bring an ownership mindset to every role, focusing on data quality, continuous improvement, and business growth. Known for cross-functional collaboration, problem-solving under pressure, and strong communication with non-technical stakeholders, I thrive in fast-paced environments where data fluency and business acumen drive real impact. If you’re looking for a marketing and business intelligence professional who combines analytics expertise, technical skills, and leadership honed through years of real-world experience, let’s connect.
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