MoEngage Inc.

Regional Content Marketing Manager - Southeast Asia

cure.fit (cult.fit)

• Traffic Generation.
• Categorizing & Analyzing Data from Google Data Studio, Google Analytics & Ahrefs to improve SEO (on-page & off-page) – Domain health, backlinks, correction of 301 & 404 errors, etc.
• Coordination of site development for Blog content.
 • Website content creation.
• Keyword Research & SERP Analysis.
• Creation & Promotion of Blogs using various channels.
• Quality check and SEO checks for The Fit Way
• Coordination of blog content through external vendors.
• Team coordination for the project between various teams – Creative, Product, Web development, SEO team, Performance Marketing team, Content team, Project(s), etc.

Blog Marketing

Markelytics Solutions

•	Ideation & management of all social media channels with new engagement strategies for ZO IN & US along with the extended geographies that are planned
•	Liaison with the product and web development teams to ensure a healthy performance of all the consumer panel websites along with associated sites/landing pages
•	Conceptualization and execution of engaging content (& formulation of new content vehicles) across the channels for higher engagement and management of associated tasks of consumer panel marketing
•	Strategy and planning for on-page & off-page SEO to ensure higher ranking of associated websites for relevant keywords
•	Strategize paid campaigns for recruitment on multiple digital platforms & to ensure competitive CPA & performance
•	Analysis and performance tracking of all the paid campaigns and optimize it regularly for better performance
•	Preparation of weekly reports and analysis of campaigns, website performance, SEO, Content
•	Supervision of new tools & technologies to the operations of panel marketing and overseeing My Medical Panel activities
•	Strategize and planing of brand guidelines and all the marketing activities abiding by the brand manual; ensuring consistency in promotion of brand elements & necessary communique
•	Planning and execution of new strategies for acquisition of consumers to the panel(s) & engaging existing panel members
•	Management of both Zippy Opinion India & USA communities
•	Coordination and Strategy planning with design/creative team and head of marketing to ensure marketing objectives are achieved

Senior Marketing Executive

B2B
•	Brand management of a product-based B2B brand
•	Coordination of site development, migration and deployment with website design agency
•	Website content creation
•	Keyword Planning & SERP analysis
•	Competitor Analysis
•	Product Development coordination with the tech team


B2C – Zippy Opinion (India & USA)
•	Planning and conducting digital strategies in a fast-paced environment
•	Brand management of a service-based B2C brand
•	Social media strategy and planning
•	Community management and marketing – Increased acquisition by over 241% in 6 months
•	Planned and Executed a Global Digital Discussion on Climate Change for Brand Awareness and Product Testing
•	Social media & Community Contest Creation and Execution – Successfully ran over 20 campaigns. Independence week contest with organic engagement rates of 7.6% on Facebook, 67.31% on Twitter, & 8% on Instagram
•	Campaign management for Flipkart’s Big Billion Day competitor research project
•	SEO – on page and off page
•	Design and Support Supervision
•	Content Strategy – Brand voice, tone & personality, Business story-telling
•	App Rebranding Activity Planning & Strategy
•	Brand Strategy – Net Promoter Score Analysis 
•	Competitor Paid Campaign Analysis
•	Keyword Research Analysis & Competitor Keyword Analysis
•	Website content curation and creation
•	2 blogs per week consisting of 1500-3000 words – Highest organic blog page views of 431 for a product feature blog with SEO attributes included
•	Email content creation, execution & analytics - Following of AARRR Calendar
•	Analytics & tracking of email, blogs & Social Media
•	Landing Page Layout, Format & Copy creation
•	Ideation & Execution of Social Media Creative template for Brand Recall

B2C – My Medical Panel (Worldwide)
•	Planning, Strategy & supervision of Brand
•	Social media curation
•	Content Strategy and curation
•	Brand Setup & Management
•	Panel & Community management supervision
•	Design & Visuals supervision
•	Digital Marketing Strategy

Marketing Executive

DDB Mudra Group

B2C - Glance (Backed by Google & Mithril Capital for $145M)

Digital Content 
•	Google Search Ads
•	Facebook Carousel Ads

Freelancer - Digital Marketing

A working professional with proven content, management, interpersonal and public relation skills. Seeking a position in the Marketing department to leverage my digital marketing skills in support of marketing campaigns in a dynamic and growth-oriented organization.

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