MoEngage Inc.

- Built, managed, and distributed a high-performing content engine for the SEA and ANZ regions, using clean, engaging design and UX principles to improve content consumption and campaign performance across channels.

- Developed and executed customer marketing assets including case studies, testimonial videos, event-driven stories, and keynote presentations, significantly boosting engagement and sales enablement.

- Led creation of content formats such as whitepapers, ebooks, comic books, and newsletters for demand gen and brand recall.

- Planned and coordinated ABM campaigns for SEA & ANZ, working with sales, product marketing, and field teams to generate high-intent engagement and grow MQLs and qualified pipeline quarter-over-quarter.

- Maintained close collaboration with key departments—Sales, Product Marketing, Design, Social Media, Field Marketing, Customer Success, WebOps, MarketingOps, Product, and Engineering—to identify content gaps, source insights, shape messaging, and deliver content that resonated with audiences.

- Planned and executed research-backed asset campaigns for BFSI and Retail verticals, including reports, white papers, eBooks, and customer-facing use cases.

- Created and launched MoEngage’s first story-driven campaign via an eBook for Chinese New Year, using festive, culturally resonant storytelling to connect with SEA audiences — with one client even expressing surprise about the local authenticity despite being crafted by a non-local.

- Recognized internally as a Rockstar Marketer for Q3 2022 and Q1 2024, and awarded Best Team honors in Q2 2023.

- Published the highest number of customer testimonials ever recorded at a single MoEngage event (across all regions, up to 2024).

- Created and launched MoEngage’s first video case study in Southeast Asia, amplifying social proof and regional trust.

- Executed the highest-performing exit-intent campaign in MoEngage’s history (based on open rates).

Content Marketing Manager

cure.fit (cult.fit)

• Traffic Generation.
• Categorizing & Analyzing Data from Google Data Studio, Google Analytics & Ahrefs to improve SEO (on-page & off-page) – Domain health, backlinks, correction of 301 & 404 errors, etc.
• Coordination of site development for Blog content.
 • Website content creation.
• Keyword Research & SERP Analysis.
• Creation & Promotion of Blogs using various channels.
• Quality check and SEO checks for The Fit Way
• Coordination of blog content through external vendors.
• Team coordination for the project between various teams – Creative, Product, Web development, SEO team, Performance Marketing team, Content team, Project(s), etc.

Blog Marketing

Markelytics Solutions

•	Ideation & management of all social media channels with new engagement strategies for ZO IN & US along with the extended geographies that are planned
•	Liaison with the product and web development teams to ensure a healthy performance of all the consumer panel websites along with associated sites/landing pages
•	Conceptualization and execution of engaging content (& formulation of new content vehicles) across the channels for higher engagement and management of associated tasks of consumer panel marketing
•	Strategy and planning for on-page & off-page SEO to ensure higher ranking of associated websites for relevant keywords
•	Strategize paid campaigns for recruitment on multiple digital platforms & to ensure competitive CPA & performance
•	Analysis and performance tracking of all the paid campaigns and optimize it regularly for better performance
•	Preparation of weekly reports and analysis of campaigns, website performance, SEO, Content
•	Supervision of new tools & technologies to the operations of panel marketing and overseeing My Medical Panel activities
•	Strategize and planing of brand guidelines and all the marketing activities abiding by the brand manual; ensuring consistency in promotion of brand elements & necessary communique
•	Planning and execution of new strategies for acquisition of consumers to the panel(s) & engaging existing panel members
•	Management of both Zippy Opinion India & USA communities
•	Coordination and Strategy planning with design/creative team and head of marketing to ensure marketing objectives are achieved

Senior Marketing Executive

B2B
•	Brand management of a product-based B2B brand
•	Coordination of site development, migration and deployment with website design agency
•	Website content creation
•	Keyword Planning & SERP analysis
•	Competitor Analysis
•	Product Development coordination with the tech team


B2C – Zippy Opinion (India & USA)
•	Planning and conducting digital strategies in a fast-paced environment
•	Brand management of a service-based B2C brand
•	Social media strategy and planning
•	Community management and marketing – Increased acquisition by over 241% in 6 months
•	Planned and Executed a Global Digital Discussion on Climate Change for Brand Awareness and Product Testing
•	Social media & Community Contest Creation and Execution – Successfully ran over 20 campaigns. Independence week contest with organic engagement rates of 7.6% on Facebook, 67.31% on Twitter, & 8% on Instagram
•	Campaign management for Flipkart’s Big Billion Day competitor research project
•	SEO – on page and off page
•	Design and Support Supervision
•	Content Strategy – Brand voice, tone & personality, Business story-telling
•	App Rebranding Activity Planning & Strategy
•	Brand Strategy – Net Promoter Score Analysis 
•	Competitor Paid Campaign Analysis
•	Keyword Research Analysis & Competitor Keyword Analysis
•	Website content curation and creation
•	2 blogs per week consisting of 1500-3000 words – Highest organic blog page views of 431 for a product feature blog with SEO attributes included
•	Email content creation, execution & analytics - Following of AARRR Calendar
•	Analytics & tracking of email, blogs & Social Media
•	Landing Page Layout, Format & Copy creation
•	Ideation & Execution of Social Media Creative template for Brand Recall

B2C – My Medical Panel (Worldwide)
•	Planning, Strategy & supervision of Brand
•	Social media curation
•	Content Strategy and curation
•	Brand Setup & Management
•	Panel & Community management supervision
•	Design & Visuals supervision
•	Digital Marketing Strategy

Marketing Executive

DDB Mudra Group

B2C - Glance (Backed by Google & Mithril Capital for $145M)

Digital Content 
•	Google Search Ads
•	Facebook Carousel Ads

Freelancer - Digital Marketing

Strategic and experience-driven Content Marketing Manager with 6+ years of experience in B2B SaaS marketing. Proven track record in leading regional and global campaigns, long-form thought leadership content, and SEO-driven content strategies. Adept at developing compelling narratives, managing customer marketing programs, and strategizing ABM campaigns to drive leads, and pipeline, and brand authority.

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