Globant

Sr. Marketing Manager - Head of Brand and Content for North America

As the Brand Ambassador for North America, I lead key brand and content initiatives across the USA and Canada, ensuring alignment with our broader global strategy.

In my role, I act as a strategic connector, facilitating seamless collaboration between Marketing North America, Global Marketing, and the Sales and Technology teams. By leveraging cutting-edge martech tools and data analytics, I drive data-informed decision-making to continuously optimize and elevate our marketing campaigns, ensuring they deliver measurable impact and sustained growth.

Marketing Manager - Head of Brand and Content North America

ᐧ Marketing Manager & Head of Content North America 
My role encompasses pivotal responsibilities to drive marketing initiatives in USA and Canada. Acting as a connector, I facilitate seamless collaboration between Marketing NA, Global Marketing, Portfolios & Studios, and gather valuable feedback to enhance future campaigns.

As the architect behind our omnichannel content strategy, I collaborate closely with cross-functional teams (Inside Sales, Design, Video, Social Media, Paid Media, Automation, and PR) to deliver compelling assets that resonate with our audience and amplify our brand presence. By focusing on demand generation, I aim to strengthen our position and achieve outstanding results that drive sustained growth. 

ᐧ Cultural Ambassador for Toronto, Canada
The Cultural Ambassador program is key to keep building a strong culture with more-engaged Globers; it’s a community of awesome Globers (you) that are passionate about our culture and actively contribute and promote it by creating initiatives -or participating in existing ones- and inspiring more Globers with a sense of pride and belonging.

ᐧ Member of She Leads program 2023 
The She Leads program aims to accelerate Globant’s goal of achieving 50% of women and non-binary gender in management roles by 2025. She Leads is an initiative that combines mentoring methodology with training and inspirational talks for women to strengthen their knowledge and management expertise and prepare them for leadership positions.

Marketing Manager & Head of Content, North America

Regional Marketing Manager

Thriver

Platterz fuels workplaces with an enterprise platform that curates food and experiences, tracks related spending, and gathers valuable employee feedback. 

We’re on a mission to fuel thriving workplaces and to make every employee feel recognized and excited about coming to work.

www.platterz.ca

Senior Marketing Manager

Platterz fuels workplaces with an enterprise platform that curates food and experiences, tracks related spending, and gathers valuable employee feedback.

We’re on a mission to fuel thriving workplaces and to make every employee feel recognized and excited about coming to work.

Marketing Manager

Florence Livres

+ Developed brand and business plan. 
+ Designed promotional pieces, created content and managed social media strategies, achieving an audience of 12.700 followers on Facebook’s Fanpage in 10 months. 
+ Coordinated and led binding workshops. 
+ Participated in the most important design fair in Argentina in December 2013 (Feria Puro Diseño http://www.feriapurodiseno.com.ar).
+ Handmade production of the notebooks, journals and planners.

Co-Founder & Marketing Director

Alki - Creative Studio

+ Development of customer-facing and internal campaigns and collateral across email, web, social and print in support of marketing goals. 
+ Content creation for social media platforms: Facebook, Facebook Live, Twitter and Instagram. 
+ Scheduling and monitoring of day-to-day social media posts and real-time conversations; as well as specific campaigns of user-generated content. Development of contests, giveaways and other digital marketing engagement actions.
+ Management of advertising budget; campaign execution and optimization.  
+ Research and identification of social media opportunities and liaison with influencers in different industries (entertainment, home decor, lifestyle)
+ Reporting and analytics of digital campaigns; social media tracking 
+ Writing and editing of blog posts and press releases
+ CRM and web development (basic HTML skills) and content update on websites and e-commerce platform 
+ Responsible for email marketing calendar and implementation; create engaging and targeted campaigns using Mailchimp, drip programs, nurture campaigns, seasonal messages, surveys, newsletters; use of A/B split testing, segmentation and messaging
+ Coordination and supervision of marketing events and premieres, supporting event execution through social media platforms
+ Working knowledge of Adobe Creative Cloud Suite (Photoshop, Illustrator)

Some of the accounts managed: 
+ Theater Productions: Maipo Theater (The Rocky Horror Show, Rock of Ages, Blind Date, I am not Amy, Geronimo Rauch), Metropolitan Theater (Hereafter, Guido Concert, The Mummy), El Galpón de Guevara Theater (Borratex, Dream Time) 
+ Local Businesses and NGOs: Constanza Deco – Florence Livres – Niza Home – MAM Gastronomia – Guggenheim Studio – Andie Say Musical Theater – Nexo Pilates - Caleidoscopio - Help Argentina - The Spike Lab.

Founder & Marketing Consultant

Victoria Ballet Academy

Wunderman Buenos Aires

Campaign Manager for United Airlines – Development and project management for global e-mail marketing. 

+ Building relationship with marketing leaders in United Airlines (USA)
+ Coordination of a multitask team of designers, web developers, project managers and list pullers.
+ Planning  and follow up of each campaign cicle.
+ Campaign setup in Responsys (Oracle Software)
+ Responsible for the deployment and reporting of each campaign.

Campaign Manager

Guía Oleo

+ Social Media Manager (content creation, planning and advertising). Facebooks Ads. Reports for Product Managers with Google and Facebook Analytics. 
+ Events coverage for the gastronomic industry. 
+ Blog writer and editor (www.dixit.guiaoleo.com)
+ Developed strategies for improving our relationship with users and customers.

Marketing Associate

U.S. Embassy Argentina

+ Developed social media content and marketing initiatives. 
+ Conveyed clipping and monitoring information on traditional and digital media. 
+ Designed promotional pieces (graphic and audiovisual) for online media and direct marketing. 
+ Collaborated with the coordination of cultural events at the Ambassador’s Residence and at the International Book Fair in Buenos Aires.

PR and Social Media

Unilever

+ Developed and implemented sustainability projects and enhanced the company’s relationship with local NGOs. 
+ Designed and supervised promotional pieces for the internal purposes. 
+ Organized internal and external events, and monitored its results via surveys and reports.

Public Affairs Intern

Hola! I'm Belu. Thanks for stopping by. I’m from Buenos Aires but I left Argentina already 8 years ago. I lived in Seattle for two years and am now grateful to consider Toronto my home. I believe in kindness as an active practice. And I believe in community. As an expat, I had to build my community in new countries while investing much effort into preserving the one at home. And as hard as both things were (well, still are), I wouldn’t have it any other way. If you want to connect, thanks, and go ahead! I’ve met excellent humans through Linkedin and believe in this community's power. Let’s chat!

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