Ben Kinnaird's Linkedin Analytics

With a distinguished career in Marketing, Operations, and Brand Management, I've developed a deep expertise within key industries such as Retail, Automotive, Education, and Healthcare. My journey has placed me at the forefront of negotiations with leading sporting associations, premier football teams, and elite athletes, masterfully leveraging sponsorships to boost brand visibility and retail sales for international powerhouses like Reebok and BSC. A pivotal aspect of my career has been cultivating collaborative partnerships with some of Australia's retail behemoths, including Woolworths, Coles, The Super Retail Group, and Foot Locker. These alliances have led to the launch of innovative products and the orchestration of national marketing campaigns, yielding significant commercial success. My experience is also rich in event management, where I've played a key role in the execution of major industry events such as The Reebok CrossFit Games, the Australian Health & Fitness Expo, and The Reebok Spartan Race. Working closely with a wide range of stakeholders, I've ensured these events ran smoothly and effectively. Currently, as the General Manager of Sydney Digital Marketing, one of Sydney's premier digital marketing agencies, I lead Operations and Strategy. My role involves strategic oversight and campaign execution for a varied clientele, including prestigious brands like BMW, Audi, Cashrewards, Catholic Healthcare and the Ronald McDonald House Charity. My unique position at the nexus of Sales, Marketing, and Operations distinguishes me in the field. This comprehensive background not only sets me apart but also contributed to my nomination for Young Executive of the Year in 2012 by CEO Magazine.