Kellanova

Absolute privilege to lead our commercial team of Sales & Marketing professionals across Australia. I take pride in leading and coaching my team to drive demand with our consumers and shoppers, and partner with our retail & wholesale customers for superior point-of-purchase engagement.

Senior Commercial Director

The privilege of leading our Australian Sales Team for Kellanova (formerly Kellogg Co.), with the objective to build customer partnerships through thought leadership & superior execution.

Senior Director of Sales - Australia

Kellogg Company

The privilege of leading our Australian Sales Team for Kellogg, with the objective to build customer partnerships through thought leadership & superior execution.

Leading our Kellogg business within New Zealand, focused on delighting our consumers, driving joint value with our customers, and winning where our shoppers shop. 
As the GM, I have full P&L accountability, and lead our New Zealand team to create the strategy & plan to win in the market, and execute with excellence with our customers through the lens of our shoppers, in order to deliver on annual net sales, operating profit, and cash flow goals.

General Manager - New Zealand

The US lead for Sales for the Kellogg Salty Snacks business. Primarily responsible for leading the development, communication and measurement of the commercial strategy & plans to enable the Sales organization to deliver quarterly Net Sales, Operating Profits and Cash Flow goals.

Director, Customer Marketing US Salty Snacks

Global COE lead for joint value creation for best in class global customer engagement & continuous improvement.
- Creating content that guides best in class customer engagement (playbook, toolkits, and frameworks)
- Global sales lead for commercial planning & integration with global breakfast category team
- Building capability with our customer teams to enable us to 'Win Where the Shopper shops' 
- Commercialisation of Shopper Insights
- Integrating best practice sharing & results on global customer successes for joint value creation

Director, Global Customer Development & Commercial Strategy (Expat)

Create, coach, and mentor 'Best Practice' to maximise Kellogg Global Trade Investment.

Senior Manager, Global Trade Strategy (Expat)

Customer lead for Kellogg Aust Woolworths Ltd reporting to the Australian Sales Director.
- Account size +$260m retail sales
- Responsible for delivery of net sales & profit targets
- People development across Account Management, Shopper Marketing and Category Management
- 3 Direct reports
- Implementation of customer business plans in order to execute strategy effectively
- Create 3 year customer plan that delivers to company strategy

National Business Manager - Woolworths

Customer/Channel Lead for the Independents business in Kellogg Aust. reporting to the Sales Director.
- Account size +$120m retail sales.
- Responsible for delivery of net sales & profit targets.
- People development across account management, customer marketing and account management.
- 5 Direct reports.
- Develop strategic direction for customer team, with 3yr strategic vision for customer team.
- Implementation of customer business plans in order to execute strategy effectively.

National Business Manager - Independents

National Account Manager - Independents

National Account Manager - P&C + FAFH

- Administer Woolworths promotional program (Cereal)
 - Field Sales Team direction for execution against programs
 - Promotional & in-market data analysis
 - Present & execute against new line launches

National Account Coordinator - Woolworths

Category Development Analyst

Commercial business leader with a focus on strategy development, joint value creation, delivering results, and building talent.

Specialties: 
- FMCG/CPG Channel Strategy and Development;
- Developing 3-5yr strategic planning for business units & customer execution; 
- Mentoring & development of our future leaders.

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