Automattic

• Managing small inbound marketing team to grow customer base for WordPress.com.
• Identifying SEO opportunities and collaborating with technical teams to implement improvements across WordPress.com.
• Directing content strategy for brand and non-branded search.
• Hiring and directing pool of world-class freelance content writers.
• Increased organic search traffic on the Go WordPress.com blog by 60% year over year.
• Documented data-backed strategy to reduce SEO customer acquisition cost by 74% by 2024.

Inbound Marketing Wrangler (WordPress.com)

CoSchedule

• Promoted from Content Marketer to Blog Manager (August 2016).
• Promoted from Blog Manager to Content Marketing Lead (August 2018).
• Promoted from Inbound Marketing Lead to Inbound Marketing Director (Dec. 2019)
• Responsible for inbound content strategy and planning.
• Maintained high-volume editorial calendar while collaborating across teams.
• Managed content workflows from ideation through execution and measurement.
• Directed team of world-class freelance writers to execute quality content
• Directed and implemented search engine optimization strategy and tactics (on-page, off-site, and technical).
• Analyzed content performance and tracked progress on KPIs toward business objectives.
• Identified opportunities for business growth where content may contribute.
• Crafted 10X content to solve key customer pain points.
• Hosted the Actionable Marketing Podcast each week (averaging 1,100 downloads per episode).

Inbound Marketing Director

Sundog

• Created social media marketing campaign concepts and content.
• Wrote email marketing copy and analyzing performance.
• Consulted clients on search engine optimization (SEO).
• Drafted copy for Google PPC campaigns.
• Crafted copy for print ads, annual reports, internal communications, and other writing projects as necessary.

Writer

RealTruck

• Drafting copy for landing pages, blog posts, and press releases.
• Monitoring SEO performance using Moz and Google Analytics.
• Redirecting broken URLs and other light technical SEO duties.
• Staying current on trends in SEO and inbound marketing.

Web Content Writer

Method Communications

• Draft and edit press releases and pitch letters. 
• Compile media contact lists, coverage reports and press tour briefing guides. 
• Responsible for media tracking and research.

Public Relations Intern

The Write Site

• Helped peers develop their writing abilities through one-on-one tutoring. 
• Responsible for answering phone calls and attending to daily office tasks.

Writing Consultant

The Advocate (MSUM Student Newspaper)

• Promoted from Opinion Editor to Assistant Editor (Fall 2008 - Spring 2009).
• Promoted from Features Editor to Opinion Editor (Fall 2007 - Spring 2008).
• Promoted from Staff Writer to Features Editor (Fall 2006 - Spring 2007).
• Wrote news stories and opinion columns about current events on campus.
• Responsible for page layout and design.

Assistant Editor

Alternative Press

• Wrote short news briefs for Altpress.com. 
• Updated online news content using basic HTML coding and an online content management system.

News Poster

Mammothpress.com

• Wrote record reviews, band interviews, and news pieces for now defunct music website Mammothpress.com.

Staff Writer

U.S. Senator Byron L. Dorgan

• Wrote feature story published in the Senator's Red River Valley Research Corridor newsletter. 
• Monitored local news broadcasts for media coverage and uploaded television news clips to an online server for review by staff in Washington, D.C. 
• Responsible for constituent casework and helping North Dakota residents resolve difficulties with federal agencies. 
• Drafted correspondence to constituents and government agencies.

Intern

Director of Inbound Marketing, WordPress.com at Automattic

Ben Sailer is a skilled writer and marketer with deep expertise in content strategy, search engine optimization, marketing analytics, project management, and more. He is currently an Inbound Marketing Director at Automattic, working to grow WordPress.com as the top managed hosting solution for WordPress websites. When he’s not working, he can be found writing, playing bass guitar, and cross-country skiing with his wife Rachel and their dog Audrey.

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