Ben Thomas's Linkedin Analytics

I supercharge DTC health brand growth by blending written and visual storytelling with data-driven insights across web, paid media, and email/SMS. Over the course of a year, I helped Eight Sleep: + Optimize strategy and lead creative direction for many of the company's top-scaling paid ads + Optimize conversions across key landing pages through unified copy and visuals + Grow email/SMS contribution to total company revenue from 13% to 17% (reviewing and writing copy as well as reviewing creative/design) I also previously led Lifecycle Marketing at Blueprint, helping to turn a wave of new attention from a Netflix documentary launch into lasting, compounding growth. Some highlights: + We grew the email list by over 30% in 2 months, through sign-up form optimisations, while maintaining strong engagement + We lifted revenue per recipient by more than 40% through targeted email/SMS segmentation + We doubled the share of total email revenue coming from automation, building a strong, reliable revenue stream for the brand - Ben P.S. Thanks for reading to this point. Here's my portfolio if you need some inspo: https://drive.google.com/drive/folders/1MhDaFbMogMPNntkETgoh2trKGijE4V7K?usp=sharing